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Whether its meeting deadlines or finding ways to improve your lead generation activities, there are a couple B2B technologies that can help your company increase efficiency and help delegate time for those time-sensitive tasks. Here are a couple of ways to increase your company’s productivity through the world of tech!

The video-chatting capabilities of Skype for Business, sharing opportunities of WebEx, and simplicity of GoToMeeting are great ways to work collectively in and away from the office, but there are other B2B collaboration platforms you may want to consider.

When it comes to inbound marketing, there are many ways to generate new leads. One of the best time-tested methods of sending new leads down your funnel is through CTAs. Calls to action allow the readers of your blog posts, newsletters, or website visitors to make a choice. They can choose to leave, or they can give you information in return for a free trial, subscription, etc. This will result in more genuine leads, as opposed to unethically generated leads.

Here are 3 ways to modify your CTAs to increase your submissions and leads.

It's 2016, what are you doing?! Your outbound marketing efforts are making everyone rip their hair out. Many marketers still think, “Hmm let us just keep shoving these emails and ads in their faces and they will feel obligated to check us out.”

If you are one of these marketing “professionals” it is time to look up inbound marketing. Just like anything else in this world its adapt, or die. The buyers journey has significantly changed since businesses began marketing to their targeted customer demographics. Thanks to the internet, potential buyers are more informed than ever before.

In the initial post, we talked about why every inbound marketer should blog. If you are thinking about clicking away, just know this isn’t a reiteration of part 1.

This post will help you understand blogging from a business standpoint and, will help you fully understand the benefits of adopting a blogging plan into your organization’s inbound marketing strategy. Below are 3 more reasons as to why blogging can be an asset to any business.

Since blogging has proven to be such a useful tool, we’ve decided to divide up everything we love about blogging into two parts.

As you may have guessed, we take blogging very seriously, which is why I am currently blogging about blogging inside of a blog post. Here are 3 reasons why every inbound marketer should tackle blogging in their everyday marketing efforts. 

Being observant of the lingo the customer is using can help strengthen a company’s SEO/SXO marketing efforts as well as maintain their customer base. And customer language doesn’t have to be complicated or foreign; it should be simple, informative, and straight to the point. After all, if they don’t understand you, they won’t buy from you.

Change is not always the easiest thing, but when it comes to optimizing your website, you might want to reconsider.

"27% of websites are mis-configured for smart phone searches, which leads to an expected drop in traffic of 68%" (Source). As the most popular search engine of our time, Google has a responsibility to deliver the best search results possible. In this day and age, we have rose above the desktop and pushed our laptops aside to adopt a lifestyle using mobile technology. 

Since many people are integrating their phones and tablets into everyday life, it is obvious why search engines like Google are constantly updating their services. On April 21, 2015 Google released an update that all website owners should be aware of.