How to Fix the Flaw in Funnel-Based Tech Marketing

By Stephanie AlexandreApr 20, 2017

While the purchase funnel has served B2B marketers well over the years, a recent study conducted by Latitude found 87% of buyers now travel a less linear, more complex pathway to final purchase. The four key pillars of the funnel­–attract, convert, close, and delight–are still relevant but, you may want to start thinking about the mental state and behaviors of your buyers during the purchase cycle.

Latitude’s study uncovered six behavioral and mental states buyers will experience:

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