How to Fix the Flaw in Funnel-Based Tech Marketing

By Stephanie AlexandreApr 20, 2017

While the purchase funnel has served B2B marketers well over the years, a recent study conducted by Latitude found 87% of buyers now travel a less linear, more complex pathway to final purchase. The four key pillars of the funnel­–attract, convert, close, and delight–are still relevant but, you may want to start thinking about the mental state and behaviors of your buyers during the purchase cycle.

Latitude’s study uncovered six behavioral and mental states buyers will experience:

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How To Create The Perfect Buyer Persona For Content Marketing

By Lindsay CarterFeb 05, 2016

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6 Ways to Improve Your Content Marketing Strategy in 2016

By Lindsay CarterJan 20, 2016

Before you dive into business as usual in 2016, take the time to map out a content marketing strategy that identifies new insights and inspirations that improve upon last year’s results.

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How to Use B2B Buyer Personas Effectively in 2016

By Samantha FellerDec 31, 2015

 

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