3 Tech Innovations for Driving Engagement

By Stephanie AlexandreJun 06, 2017

Organizations already recognize how mobile technology and the Internet of Things can impact brand value. In fact, more than 70 percent of respondents to the SoDA Report (“Society of Digital Agencies”) that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.

Marketers often feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? According to
Pew Research, about 28 percent of Americans hold “strong” preferences for being early adopters, while 26 percent firmly avoid early adoption.

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The Impact of AI on Big Business

By Stephanie AlexandreMay 31, 2017

Artificial intelligence is here to optimize your tasks–like never before! From taxes, to Healthcare, businesses are moving into the new era. Marketers and businesses will now have the ability to streamline their processes, while eliminating time wasting decisions. 

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