The Value of B2B Content Marketing

By Stephanie AlexandreJun 12, 2017

Content Marketing allows marketer to connect with their target audience like never before. But, in order to produce great, actionable content you must first understand the difference between “marketing content” and “content marketing.”

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Technology's Impact on Brand Storytelling

By Stephanie AlexandreMay 24, 2017

A recent panel discussion during SXSW (South by Southwest) inspired Ben James, Google, Global Creative Director to speak about how much technology has changed brand storytelling. His comments prompted industry creatives to speak up about the pitfalls they often face when it comes to storytelling in the digital era.

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Hillary’s New App: A Presidential Marketing Tool

By Ryan TrabalkaJul 28, 2016

We are familiar with mobile apps, especially ones that involve people running around to catch virtual creatures, but Hillary Clinton is joining in on the fun. The democratic nominee has taken her brand to the next level by introducing her own campaigning app that is available for free download. Here at thinkDM2, we aren’t picking sides, but we recognize an intelligent marketing strategy when we see one. The Hillary 2016 app has 1,335 ratings while earning 4 ½ stars on the Apple App Store since it was introduced July 24th. Keeping an open mind, we have to give Hillary some credit for her mobile app.

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