3 Tech Innovations for Driving Engagement

By Stephanie AlexandreJun 06, 2017

Organizations already recognize how mobile technology and the Internet of Things can impact brand value. In fact, more than 70 percent of respondents to the SoDA Report (“Society of Digital Agencies”) that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.

Marketers often feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? According to
Pew Research, about 28 percent of Americans hold “strong” preferences for being early adopters, while 26 percent firmly avoid early adoption.

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2 Technologies That Organize and Increase Efficiency for your Business

By Ryan TrabalkaNov 18, 2016

Whether its meeting deadlines or finding ways to improve your lead generation activities, there are a couple B2B technologies that can help your company increase efficiency and help delegate time for those time-sensitive tasks.

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