Applying Hemingway's Iceberg Theory to Your Content Marketing

By Stephanie AlexandreJul 19, 2017

Ernest Hemingway’s famous “Iceberg Theory” states that a writer should explicitly include only 1/8 of the details, while leaving the other 7/8 implied. In other words, less can mean so much more.

Read More

Content: King Of The Marketing Jungle

By Ryan TrabalkaJul 07, 2016

In a world of modern technology there’s one website, one chance to change the world. Alright, I may be exaggerating a little bit but you should really focus on your businesses’ content. What I mean by content is your blogging, social media, and other material website visitors can read, download, or share. Face it; you just want the facts when you are doing your online browsing for a product or service, or maybe just a free app just because it’s free.

Read More

What is your content marketing strategy?

By Azadeh BrownMay 26, 2016

“Content is king.” This is the would-be mantra of successful marketers everywhere. By now, we know that creating content, especially on a consistent basis via a blog, is the key to inbound marketing and SEO growth. So, how do you measure the effectiveness of the content you have created?

Read More

Show Don't Tell: How to Build Your Unique Brand Personality

By Linden KleinApr 19, 2016

Sometimes the best way to appeal to customers is by doing something totally unrelated to what you do. It can be a critical step towards developing a distinct and likeable brand personality.  

Read More

You Won't Even Believe What These B2B Marketers Are Doing

By Linden KleinFeb 25, 2016

 

Read More

7 Ways to make your blog a lead generator

By Lindsay CarterFeb 09, 2016

Are your blog posts generating the leads that you want? If so, well done! If you find that your blog needs some tweaking in order to gain more traction from readers and optimize the content to their fullest potential, there are simple ways to make blogging worth your while. According to Hubspot, blogging proves to be the #1 method for inbound marketers to increase traffic.

Read More

How To Create The Perfect Buyer Persona For Content Marketing

By Lindsay CarterFeb 05, 2016

Read More

A Refresher Guide To Using LinkedIn As Part of Your Marketing Strategy

By Lindsay CarterJan 26, 2016

Now with more than 400 million members globally, LinkedIn is THE place where professionals gather and where you want to engage your targeted audience and expand your social outreach.  

Read More

6 Ways to Improve Your Content Marketing Strategy in 2016

By Lindsay CarterJan 20, 2016

Before you dive into business as usual in 2016, take the time to map out a content marketing strategy that identifies new insights and inspirations that improve upon last year’s results.

Read More

Email Marketing Strategies to Improve Client Engagement

By Lindsay CarterJan 19, 2016

Email is still at the top of its game in terms of being the most effective marketing tool for B2B and B2C companies. We’ve narrowed it down to a few valuable methods that will engage your clients and prospects through email marketing.

Read More