Hillary’s New App: A Presidential Marketing Tool

By Ryan TrabalkaJul 28, 2016

We are familiar with mobile apps, especially ones that involve people running around to catch virtual creatures, but Hillary Clinton is joining in on the fun. The democratic nominee has taken her brand to the next level by introducing her own campaigning app that is available for free download. Here at thinkDM2, we aren’t picking sides, but we recognize an intelligent marketing strategy when we see one. The Hillary 2016 app has 1,335 ratings while earning 4 ½ stars on the Apple App Store since it was introduced July 24th. Keeping an open mind, we have to give Hillary some credit for her mobile app.

Read More

Tonight’s Championship Fight: Inbound Marketing vs Outbound Marketing

By Ryan TrabalkaJul 14, 2016

It is 2016 what are you doing?! Your outbound marketing efforts are making everyone rip their hair out. Many marketers still think, “Hmm let us just keep shoving these emails and ads in their faces and they will feel obligated to check us out.” If you are one of these marketing “professionals” it is time to look up inbound marketing. Just like anything else in this world its adapt, or die. The buyers journey has significantly changed since businesses began marketing to their targeted customer demographics. Thanks to the internet, potential buyers are more informed than ever before.

Read More

Listen & Learn: Do You Speak Your Customer’s Language?

By Ryan TrabalkaJun 21, 2016

What is Customer Language?

Read More

Make Your Marketing Stick by Appealing to All Five Senses

By Linden KleinApr 14, 2016

The senses are a near-universal way to connect with people. They are anchors for memory, and that is the goal of marketing—to get ideas related to your company to live in people’s brains.

Read More

7 Ways to make your blog a lead generator

By Lindsay CarterFeb 09, 2016

Are your blog posts generating the leads that you want? If so, well done! If you find that your blog needs some tweaking in order to gain more traction from readers and optimize the content to their fullest potential, there are simple ways to make blogging worth your while. According to Hubspot, blogging proves to be the #1 method for inbound marketers to increase traffic.

Read More

The Essential Inbound Marketing Method For B2B Marketers

By Lindsay CarterFeb 03, 2016

If you are still trying to figure out how your company will stand out amongst your competitors online, you need to revisit the Inbound Marketing method. This method will allow you to identify the right kind of prospects online and turn them into satisfied customers and brand loyalists.

Read More

A Refresher Guide To Using LinkedIn As Part of Your Marketing Strategy

By Lindsay CarterJan 26, 2016

Now with more than 400 million members globally, LinkedIn is THE place where professionals gather and where you want to engage your targeted audience and expand your social outreach.  

Read More

6 Ways to Improve Your Content Marketing Strategy in 2016

By Lindsay CarterJan 20, 2016

Before you dive into business as usual in 2016, take the time to map out a content marketing strategy that identifies new insights and inspirations that improve upon last year’s results.

Read More

How to Research for B2B Buyer Personas

By Samantha FellerDec 16, 2015

 

Do you struggle with the question who is my true audience and how do I reach them? If you do then this is for you. Buyer personas are a representation of your most qualified leads and they are essential to your inbound marketing strategy. During the development of your personas, research will be the key to a successful and complete customer profile.

Read More

3 Common B2B Buyer Persona Mistakes

By Samantha FellerDec 11, 2015

One of the best ways to ramp up your inbound marketing efforts is with buyer personas. For truly effective personas, develop them correctly with intention. There are many common b2b buyer persona mistakes that can be remedied with a little more thought.

Read More