If you were wondering which social media platforms were most popular amongst B2B companies distributing content marketing, look no further. According to The Content Marketing Institute and MarketingProfs, their annual benchmark report on B2B content marketing reflected LinkedIn (94%) as the most popular platform for content distribution.
We’ve gathered stats from the most popular social media platforms to give a perspective on how your company stacks up against those who report that content marketing is meeting their goals and driving business value:
Compared to 2015, 76% of B2B Marketers say their organization will produce more content in 2016 (Content Marketing Institute). LinkedIn, Twitter, Facebook, and YouTube remain the top four social media platforms that organizations use to distribute content. Regardless of what your company did last year to distribute content, examine these stats to learn how you can use these platforms more this year.
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