Develop a Strong Content Marketing Strategy in 3 Steps

By Stephanie AlexandreOct 13, 2017

A successful content marketing campaign is difficult to create if a proper strategy was never implemented beforehand. According to Forbes, only 37% of B2B marketers have established a content marketing strategy. Here are 3 easy steps to help your company build a strong content marketing strategy. 

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Is your landing page a dead-end or a gateway to lead generation and conversion?

By PJ MolskiMar 17, 2015

We’ve all seen them and we’ve all second-guessed filling them out. But a good landing page is one of your most effective marketing techniques. It can deliver more b2b leads and convert them into clients.

Set up closely-targeted lead nurturing campaigns to follow up with your leads

A landing page should target a specific audience. Avoid going generic. If you’re driving people to a particular ebook, webinar, or promotion, your landing page should reflect the offer. It’s important to build a unique landing page for each of the offers you create.

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Put Your Email Lead Generation Strategy to the Test

By PJ MolskiFeb 27, 2015

Do you remember the last time you were so inundated with qualified leads that you decided to take the day off? If you are like most marketers, yeah, probably not. In fact, according to a study conducted by Econsultancy, a meager 22% of marketers are satisfied with their current conversion rates.

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Do Your Landing Pages Pass The Test? A/B Testing Lead Generation Strategies

By PJ MolskiFeb 24, 2015

Landing pages are a big part of your lead generation strategy. You want to be sure that your pages are employing effective marketing techniques, correctly targeting and converting your B2B leads. You may be satisfied with your current landing page, getting some results, but could it be doing better? If it isn't doing well, do you know why? Why not find out?

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