Understanding and Improving Your Bounce Rate in Google Analytics

By Philip BerardoJul 11, 2018

The amount of analytics information the average b2b business must keep track of is no doubt overwhelming. Whether it’s organic and direct traffic, session durations, or entrances and exits, there is a vast array of data to measure. In some cases, your website may even experience a spike in bounce rate for seemingly no reason.

The truth is, there is an underlying pattern behind the rise and fall of your bounce rate. Here’s what you need to know to understand and improve your b2b website’s bounce rate through Google analytics. 

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2 Technologies That Organize and Increase Efficiency for your Business

By Ryan TrabalkaNov 18, 2016

Whether its meeting deadlines or finding ways to improve your lead generation activities, there are a couple B2B technologies that can help your company increase efficiency and help delegate time for those time-sensitive tasks.

Here are a couple of ways to increase your company’s productivity through the world of tech!

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