As the age of individual keyword ranking comes to an end, it’s time for digital marketers to make the transition to topics. Topic clusters were created as a response to Google’s algorithm changes, which now understand the context behind a search. Searches are more conversational as a result, since users are typing in longer phrases, as opposed to single keywords.Read More
As the year comes to an end, it’s time to focus on new marketing strategies for 2018. With less focus on branded content and a push toward video and applications, b2b’s will need to adapt to new content marketing tactics.
A recent report shows that 89% of b2b marketers are making use of content marketing for lead generation, so we’ve compiled a list of the hottest content marketing trends to look out for in 2018.Read More
You may have a steady flow of traffic to your website, but there is always an opportunity to increase traffic even more. So how do you attract new visitors to your site? The key to increasing your website traffic is to work off what you already have. Here are a few tips to help you expand your current website traffic, and welcome new visitors.Read More
The basics of a positioning statement are pretty simple—know what you sell, who your target market is, and why you are better than your competition. While you can put these pieces together to create a basic positioning statement, your audience may still feel uninspired.
The novelist and short story writer Ernest Hemingway is known for his famous Iceberg Theory—to only explicitly include one-eighth of the details in the story, and leave the other seven-eighths implicit and underwater. For example, his story “Hills Like White Elephants” is about a man convincing his significant other to have an abortion, but the word abortion is never mentioned.Read More
Before you dive into business as usual in 2016, take the time to map out a content marketing strategy that identifies new insights and inspirations that improve upon last year’s results.Read More
Buyer personas are an important part of your inbound marketing strategy because they tie your online sales and marketing efforts together. A buyer persona is a semi fictional representation of your real customer base that comes from industry research and your professional experiences. It is a profile of your ideal customer that provides insight into who you are selling to.Read More
Regardless of how small the task, every marketing action needs a bigger plan. While it is easy to dive right into, say, social media or lead generation, without a big picture plan it is like going for a drive without a destination or a road map to get there.Read More
Many business owners are asking, why marketing automation, is it really valuable? The answer is yes! Marketing automation allows business owners and marketers to strategize, create and implement successful campaigns. More importantly it enables them to measure their work, which creates benchmarks and true guidance instead of shooting in the dark.Read More