What Causes a B2B Brand to Lose Relevancy?

By Philip BerardoAug 23, 2018

It’s one of the biggest fears for any branding agency; what happens when your brand no longer resonates with your audience? Unfortunately, as prospects demand more customized service and content, smaller b2b brands may struggle to keep up with their increased expectations.

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Build Brand Recognition with these B2B Digital Marketing Strategies

By Philip BerardoAug 16, 2018

Digital marketing can be a major asset to build brand recognition online. Some b2b marketers choose to focus on content creation or blogging, while others lean more toward advertising their brand through social media. When it comes to building your brand recognition, you’ll want to start by following these b2b digital marketing strategies.

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Outdated B2B Branding Myths that You Shouldn’t Believe

By Stephanie AlexandreNov 22, 2017

When building a strong brand for your b2b organization, there are several factors that can hinder your success, which you may be unaware of. Perhaps you’ve found yourself lost in the many myths of b2b branding, leaving you unsure if your branding efforts are worthwhile.

Fear no more, we’re here to debunk these common, outdated myths. Here are the facts you need to know about b2b branding.   

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4 Ways to Increase Your B2B Website Traffic

By Stephanie AlexandreNov 10, 2017

You may have a steady flow of traffic to your website, but there is always an opportunity to increase traffic even more. So how do you attract new visitors to your site? The key to increasing your website traffic is to work off what you already have. Here are a few tips to help you expand your current website traffic, and welcome new visitors. 

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The Future of Artificial Intelligence in B2B

By Stephanie AlexandreOct 16, 2017

In the past year, the usage of artificial intelligence in B2B marketing has consistently grown, and is expected to increase even further in 2018. Nearly 2/3 of B2B marketers are looking to adopt AI for their marketing strategies, including optimization and social advertising.

With an AI renaissance on the horizon, here’s what you should know about the future of artificial intelligence in B2B. 

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How to Follow-Up on a Strong Sales Presentation

By Stephanie AlexandreSep 28, 2017

When finishing a sales presentation, the moment of truth arrives as your prospects leave the room; were you able to make a convincing offer? Conducting a strong presentation is important, but without a proper follow-up your prospects may not hold a lasting impression of your company’s offering.

Here are some ways you can follow-up a strong sales presentation with a memorable leave-behind piece.

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Align Marketing and Sales Teams Around Buyer Personas

By Stephanie AlexandreSep 07, 2017

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Do B2B Organizations Need Taglines?

By Stephanie AlexandreJul 27, 2017

In b2b marketing, it’s becoming less common for an organization to use taglines for their branding. Several technology companies, such as BMC, Cisco, and Microsoft, have ditched the tagline philosophy altogether. With these big name brands at to the top without them, new marketing tactics have emerged to effectively replace taglines. 

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The Value of B2B Content Marketing

By Stephanie AlexandreJun 12, 2017

Content Marketing allows marketers to connect with their target audience like never before. But, in order to produce great, actionable content you must first understand the difference between “marketing content” and “content marketing.”

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3 Tech Innovations for Driving Engagement

By Stephanie AlexandreJun 06, 2017

Organizations already recognize how mobile technology and the Internet of Things can impact brand value. In fact, more than 70 percent of respondents to the SoDA Report (“Society of Digital Agencies”) that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. 

Marketers often feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? According to
Pew Research, about 28 percent of Americans hold “strong” preferences for being early adopters, while 26 percent firmly avoid early adoption.

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