The Future of Artificial Intelligence in B2B

By Stephanie AlexandreOct 16, 2017

In the past year, the usage of artificial intelligence in B2B marketing has consistently grown, and is expected to increase even further in 2018. Nearly 2/3 of B2B marketers are looking to adopt AI for their marketing strategies, including optimization and social advertising. With an AI renaissance on the horizon, here’s what you should know about the future of artificial intelligence in B2B. 

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How to Follow-Up on a Strong Sales Presentation

By Stephanie AlexandreSep 28, 2017

When finishing a sales presentation, the moment of truth arrives as your prospects leave the room; were you able to make a convincing offer? Conducting a strong presentation is important, but without a proper follow-up your prospects may not hold a lasting impression of your company’s offering. Here are some ways you can follow-up a strong sales presentation with a memorable leave-behind piece.

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Align Marketing and Sales Teams Around Buyer Personas

By Stephanie AlexandreSep 07, 2017

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Do B2B Organizations Need Taglines?

By Stephanie AlexandreJul 27, 2017

In B2B marketing, it’s becoming less common for an organization to use taglines for their branding. Several technology companies, such as BMC, Cisco, and Microsoft, have ditched the tagline philosophy altogether. With these big name brands at to the top without them, new marketing tactics have emerged to effectively replace taglines. 

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The Value of B2B Content Marketing

By Stephanie AlexandreJun 12, 2017

Content Marketing allows marketer to connect with their target audience like never before. But, in order to produce great, actionable content you must first understand the difference between “marketing content” and “content marketing.”

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3 Tech Innovations for Driving Engagement

By Stephanie AlexandreJun 06, 2017

Organizations already recognize how mobile technology and the Internet of Things can impact brand value. In fact, more than 70 percent of respondents to the SoDA Report (“Society of Digital Agencies”) that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.

Marketers often feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? According to
Pew Research, about 28 percent of Americans hold “strong” preferences for being early adopters, while 26 percent firmly avoid early adoption.

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Technology's Impact on Brand Storytelling

By Stephanie AlexandreMay 24, 2017

A recent panel discussion during SXSW (South by Southwest) inspired Ben James, Google, Global Creative Director to speak about how much technology has changed brand storytelling. His comments prompted industry creatives to speak up about the pitfalls they often face when it comes to storytelling in the digital era.

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3 Ways B2B Marketing Heavyweights Are Driving Customer Centricity

By Stephanie AlexandreMay 19, 2017

Learn how B2B marketers like Juniper Networks, Wells Fargo, and Blackrock are attempting to become more customer experience oriented. From creating new roles and cross-functional teams to developing customer narratives, organizations are ramping up their martech efforts like never before.

Recently these 3 heavyweights spoke at the Oracle Modern Customer Experience Summit, where they were united in transforming the face of digital change and connecting with customers.

Here are 3 examples of how data can transform the way marketers connect to their audience.

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Hillary’s New App: A Presidential Marketing Tool

By Ryan TrabalkaJul 28, 2016

We are familiar with mobile apps, especially ones that involve people running around to catch virtual creatures, but Hillary Clinton is joining in on the fun. The democratic nominee has taken her brand to the next level by introducing her own campaigning app that is available for free download. Here at thinkDM2, we aren’t picking sides, but we recognize an intelligent marketing strategy when we see one. The Hillary 2016 app has 1,335 ratings while earning 4 ½ stars on the Apple App Store since it was introduced July 24th. Keeping an open mind, we have to give Hillary some credit for her mobile app.

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