Is Your B2B SaaS Brand Speaking to Your Company Values?

By Philip BerardoMay 01, 2019

Before taking an in depth look at b2b SaaS branding, consider this question: without consulting any documents, website pages, or a coworker sitting across from you, do you know what your company’s values are? If the idea of “company values” feels like an after thought to you, odds are your brand message isn’t too meaningful either. Without values, your SaaS brand will struggle to find a memorable identity and become an empty shell of unused potential. 

Here are some tips you can look for to determine whether or not your b2b SaaS brand is properly communicating your company values.

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Telling Your B2B Brand Story Through Your Website Design

By Philip BerardoApr 19, 2019

Some stories are told through text alone, without the need of imagery; but in the digital age, visual components can help play a key role in telling compelling stories. Last week, we discussed the importance of your website’s design and how it can influence your b2b branding. Here’s how you can take your website design strategy and apply it to your b2b brand story.

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How Your Website's Design Affects Your B2B Branding

By Philip BerardoApr 11, 2019

Browsing websites is perhaps the most common task you may find yourself doing on a daily (or hourly) basis. What you may not always consider is the brand and company behind the websites you’re viewing. A company’s website says a lot about their brand messaging, and an inconsistent design can have a negative impact on your branding.

Inconsistent fonts, too many contrasting colors, and lack of whitespace are just some of many red flags a visitor may find when visiting a website. Here are some of the ways that your website’s design affects your b2b branding efforts.

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A Quick Guide to B2B Brand Development for SaaS

By Philip BerardoJan 31, 2019

Developing your SaaS brand means making sure your marketing and sales team are working in full force to promote your brand, website, and content to attract potential customers. With a positive brand message, your business can gain thought leadership credibility and cultivate brand loyalty over time. Here is a quick guide your SaaS company can follow to develop a strategy for b2b brand development. 

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3 Tips for Refreshing Your B2B Brand

By Philip BerardoOct 11, 2018

So you’ve managed to develop a unique image for your b2b brand. Your brand may stand out in the marketplace, but how does it actually resonate with your audience? As new trends occur in the marketing industry, your brand may be losing its relevancy without you realizing. To help your brand stay relevant to your audience, here are some branding refresh tips to keep in mind.

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What Causes a B2B Brand to Lose Relevancy?

By Philip BerardoAug 23, 2018

It’s one of the biggest fears for any branding agency; what happens when your brand no longer resonates with your audience? Unfortunately, as prospects demand more customized service and content, smaller b2b brands may struggle to keep up with their increased expectations.

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Build Brand Recognition with these B2B Digital Marketing Strategies

By Philip BerardoAug 16, 2018

Digital marketing can be a major asset to build brand recognition online. Some b2b marketers choose to focus on content creation or blogging, while others lean more toward advertising their brand through social media. When it comes to building your brand recognition, you’ll want to start by following these b2b digital marketing strategies.

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4 Tips for Developing Your B2B Brand Strategy

By Stephanie AlexandreFeb 09, 2018

One of the many challenges b2b marketers face is creating an effective brand strategy to make their brand stand out among competitors. What does your brand offer in terms of value? How does it resonate with your audience and relate to their emotional side?

Your brand’s message makes a huge difference; don’t let it become an afterthought. These are the 4 tips you should follow when developing your b2b brand strategy.

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Outdated B2B Branding Myths that You Shouldn’t Believe

By Philip BerardoNov 22, 2017

When building a strong brand for your b2b organization, there are several factors that can hinder your success which you may be unaware of. Perhaps you’ve found yourself lost in the many myths of b2b branding, leaving you unsure if your branding efforts are worthwhile. Fear no more, because we’re here to debunk these common, outdated myths. Here are the facts you need to know about b2b branding.   

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Align Marketing and Sales Teams Around Buyer Personas

By Philip BerardoSep 07, 2017

Aligning marketing and sales is an important step toward personalizing your company’s content and effectively managing leads. In a study from SiriusDecisions, it was shown alignment between marketing and sales can lead to 24% faster growth in revenue and 27% faster growth in profit over a 3 year period. 

To increase your company’s revenue, here are some ways your company can work toward aligning its marketing and sales teams. 

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