3 Common Branding Myths Your B2B Marketing Company Should Know

By Philip BerardoNov 08, 2019

 

image credit: Rawpixel.com/shutterstock.com

Debunking myths isn’t exactly an everyday task that you can complete without second thought. Myths exist for a reason; they come from years of false information and analyses, which cause them to become the norm for people to believe. For b2b marketing companies, there are plenty of branding guidelines that may seem commonplace in their industry.

However, there’s not always a truth behind every belief in the b2b branding world. Here are 3 of the most common branding myths your b2b marketing company should know. 

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B2B Branding: How to Make a Strong First Impression With Your Brand

By Philip BerardoNov 01, 2019

 

image credit: Rawpixel.com/shutterstock.com 

Establishing a brand in an industry that’s bursting with competition isn’t a simple task; your digital marketing company may find itself revising its brand message and tone several times to find a sweet spot. However, constantly tweaking your brand only causes confusion for your audience and among your marketing team.

One of the top challenges with showcasing your brand is the initial presentation and optimizing for a person’s first impression. Here’s how your digital marketing company can make a strong first impression with its brand.

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Build Stronger Brand Awareness in Your B2B Marketing Company

By Philip BerardoOct 11, 2019

 

image source: Rawpixel.com/shutterstock.com

You’ve probably heard countless stories from other b2b companies about how they built up their brand awareness and reached a bigger audience. These success stories can be just as worrisome as they are impactful and inspiring; you may feel uneasy about your current brand awareness, when other company brands are dominating your industry's landscape. To keep up with many competing brands, here’s how your b2b marketing company can build stronger brand awareness.

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The Essential B2B Branding Checklist You Need to Follow

By Philip BerardoJul 19, 2019

image credit: Tashatuvango/shutterstock.com

We’re more than halfway through the year, which means quarterly evaluations are underway. It’s time to assess the current state of your business’s brand, including its reputation, audience, and success in your industry. Rather than harping on previous shortcomings or questioning what the rest of the year will have in store, let’s take a moment to reflect on your b2b branding strategy. Here is your essential b2b branding checklist, to make it through the rest of 2019!

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Is Your B2B SaaS Brand Speaking to Your Company Values?

By Philip BerardoMay 01, 2019

image credit: Brasil Creativo/shutterstock.com

Before taking an in depth look at b2b SaaS branding, consider this question: without consulting any documents, website pages, or a coworker sitting across from you, do you know what your company’s values are? If the idea of “company values” feels like an after thought to you, odds are your brand message isn’t too meaningful either. Without values, your SaaS brand will struggle to find a memorable identity and become an empty shell of unused potential. 

Here are some tips you can look for to determine whether or not your b2b SaaS brand is properly communicating your company values.

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Telling Your B2B Brand Story Through Your Website Design

By Philip BerardoApr 19, 2019

image credit: Rawpixel.com/shutterstock.com

Some stories are told through text alone, without the need of imagery; but in the digital age, visual components can help play a key role in telling compelling stories. Last week, we discussed the importance of your website’s design and how it can influence your b2b branding. Here’s how you can take your website design strategy and apply it to your b2b brand story.

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How Your Website's Design Affects Your B2B Branding

By Philip BerardoApr 11, 2019

image credit: Rawpixel.com/shutterstock

Browsing websites is perhaps the most common task you may find yourself doing on a daily (or hourly) basis. What you may not always consider is the brand and company behind the websites you’re viewing. A company’s website says a lot about their brand messaging, and an inconsistent design can have a negative impact on your branding.

Inconsistent fonts, too many contrasting colors, and lack of whitespace are just some of many red flags a visitor may find when visiting a website. Here are some of the ways that your website’s design affects your b2b branding efforts.

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A Quick Guide to B2B Brand Development for SaaS

By Philip BerardoJan 31, 2019

image credit: Rawpixel.com/shutterstock.com

Developing your SaaS brand means making sure your marketing and sales team are working in full force to promote your brand, website, and content to attract potential customers. With a positive brand message, your business can gain thought leadership credibility and cultivate brand loyalty over time. Here is a quick guide your SaaS company can follow to develop a strategy for b2b brand development. 

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3 Tips for Refreshing Your B2B Brand

By Philip BerardoOct 11, 2018

image credit: Rawpixel.com/shutterstock.com

So you’ve managed to develop a unique image for your b2b brand. Your brand may stand out in the marketplace, but how does it actually resonate with your audience? As new trends occur in the marketing industry, your brand may be losing its relevancy without you realizing. To help your brand stay relevant to your audience, here are some branding refresh tips to keep in mind.

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What Causes a B2B Brand to Lose Relevancy?

By Philip BerardoAug 23, 2018

image credit: TierneyMJ/shutterstock.com

It’s one of the biggest fears for any branding agency; what happens when your brand no longer resonates with your audience? Unfortunately, as prospects demand more customized service and content, smaller b2b brands may struggle to keep up with their increased expectations.

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