"May I Assist You?" How Chatbots are Growing in B2B Marketing

By Philip BerardoOct 29, 2018

When visiting a marketing website, you may notice a small pop-up message from a smiling robot, in the corner of the page. No, this isn’t a sign that robots are taking over the Internet; but it is a sign of a growing trend in the b2b marketing scene. Chatbots encourage website visitors to interact with artificial intelligence and receive helpful, automated assistance.

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Predicting the Future of Technology in Digital Marketing

By Philip BerardoJul 19, 2018

Take a moment to think about the many tech buzzwords digital marketers tend to use today; AI, machine learning, and the Internet of Things are all major topics of interest. Since digital marketing is constantly evolving, this year will once again bring technology advancements along for the long run.

Here are several innovations in technology for digital marketing that we’re expecting in the near future.

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Key Metrics that Influence Your B2B Website Performance

By Stephanie AlexandreApr 25, 2018

Your b2b website plays a huge role in building brand awareness, gaining qualified leads, and sharing relevant content. If you’re not measuring specific metrics for your site, it may negatively affect its performance. A dedicated analytics tool is a good place to start, as provides real-time data for your web pages.

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