How Your Website's Design Affects Your B2B Branding

By Philip BerardoApr 11, 2019

Browsing websites is perhaps the most common task you may find yourself doing on a daily (or hourly) basis. What you may not always consider is the brand and company behind the websites you’re viewing. A company’s website says a lot about their brand messaging, and an inconsistent design can have a negative impact on your branding.

Inconsistent fonts, too many contrasting colors, and lack of whitespace are just some of many red flags a visitor may find when visiting a website. Here are some of the ways that your website’s design affects your b2b branding efforts.

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4 B2B Web Design Strategies You Should Know for 2019

By Cristianna BarczMar 07, 2019

Your b2b website design plays a vital role in attracting users or turning them away from your company. To keep up with the rapidly changing digital marketing industry, you should feel confident in knowing that your website is up-to-date with current design trends.

Here are a few tips on how to design a website that will engage your users and allow your company to continue to compete with other b2b businesses in 2019. 

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Key Factors That Can Influence Your SEO Strategy

By Cristianna BarczMar 01, 2019

In today’s world, your website’s ranking on Google matters more than ever. When users search for information, they usually want to find an answer as soon as possible and will almost always click on the first few links that they see on Google. In fact, research shows that 75% of users only look at the first page of search engine results. With that being said, you’ll want your website/blog/article to be on that first page.

So, how can you increase your website’s Google rank? Here are a few factors to remember when creating your search engine optimization (SEO) strategy.

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3 Strategies to Increase Engagement on Your B2B Website

By Philip BerardoJan 25, 2019

Whether your company specializes in content development, branding, or design, it’s incredibly frustrating when your website’s engagement rates are continuously decreasing. A number of factors can cause this, such as content written for the wrong stage of the buyer’s journey, a weak user interface, or lack of proper linking between webpages.

If your b2b website has seen a decline in engagement, here are three strategies that you can follow to help re-engage your audience.

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4 Strategies to Perfect Your B2B Website Design and Content

By Philip BerardoJul 26, 2018

In b2b marketing, a successful website is key to attracting new visitors and generating qualified leads. Your website must have a purpose and send a personal message to visitors, in the same way your brand's voice will resonate with your audience. 

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5 Pitfalls Your B2B Web Traffic May Be Facing

By Philip BerardoMay 04, 2018

Your web traffic can face a number of challenges, whether it’s from a lack of continuous SEO support, or changes in your website’s design. We previously shared some effective strategies to boost your b2b web traffic, but sometimes that steady momentum takes an unfortunate dip. If you’ve noticed a decline in your web traffic, here are some pitfalls your website may still be facing.

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Key Metrics that Influence Your B2B Website Performance

By Philip BerardoApr 25, 2018

Your b2b website plays a huge role in building brand awareness, gaining qualified leads, and sharing relevant content. If you’re not measuring specific metrics for your site, it may negatively affect its performance. A dedicated analytics tool is a good place to start, as provides real-time data for your web pages.

These are the key metrics that have an influence on your b2b website performance. 

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Why WordPress Remains a Top Choice for Securing Inbound Traffic

By Philip BerardoApr 06, 2018

New data has shown an impressive 30% of the top ten million websites on the Internet are currently using Wordpress. That means WordPress is making up about 60.2% of the market share for inbound, effectively placing it as a top choice for inbound traffic. Digital marketers, here are some reasons why WordPress remains at the top of inbound traffic.

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5 Guidelines for B2B Web Development in 2018

By Philip BerardoMar 08, 2018

In the b2b marketing landscape, a functional, intuitive website design is crucial when driving lead generation and measuring up to competitors. Websites need search engine optimization, a strong content management system, and accessible load times to work effectively. Digital marketers should follow these five guidelines for their b2b web development in 2018. 

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4 Ways to Increase Your B2B Website Traffic

By Philip BerardoNov 10, 2017

You may have a steady flow of traffic to your website, but there is always an opportunity to increase traffic even more. So how do you attract new visitors to your site? The key to increasing your website traffic is to work off what you already have. Here are a few tips to help you expand your current website traffic, and welcome new visitors. 

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