Behind the Branding: The Nat Geo Food Truck Story

By Philip BerardoJun 28, 2018

We wanted to take a hiatus from our usual b2b-focused blogs and draw attention to a cause that we feel deserves attention – food waste. We were recently inspired by a National Geographic piece, which showcased just how much food is tossed away because it doesn’t meet expectations for appearance.

Here at thinkdm2, we don’t believe in judging a book by its cover, and we especially don’t believe in discrediting a piece of food due to its odd appearance. That’s why we designed this passion project to share our love for food and branding.

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The Anatomy of a Great Positioning Statement

By Linden KleinMay 05, 2016

The basics of a positioning statement are pretty simple—know what you sell, who your target market is, and why you are better than your competition. While you can put these pieces together to create a basic positioning statement, your audience may still feel uninspired.

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Show Don't Tell: How to Build Your Unique Brand Personality

By Linden KleinApr 19, 2016

Sometimes the best way to appeal to customers is by doing something totally unrelated to what you do. It can be a critical step towards developing a distinct and likeable brand personality.  

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A Short Case Study in Brand Equity

By Linden KleinApr 01, 2016

I was recently shopping for polo shirts and was surprised at the options. The Old Navy pique polo shirts top out at about $14. Ok, that’s acceptable. The Ralph Lauren pique polo shirts cost up to $90. Wow. Logo + “Thermovent” + “hint of stretch” = $76? The answer to why one is so much more expensive lies in each company’s brand positioning.

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4 Tips for a B2B Rebrand

By Samantha FellerDec 04, 2015

 

The only constant that exists is change. As time passes your B2B brand may become outdated, your company message might change, or a merger may occur. Whatever the reason, there may come a point in time where you will need to rebrand your company name, logo and tagline.

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