3 Brand Positioning Strategies for SaaS Businesses

By Philip BerardoDec 07, 2018

image credit: Rawpixel.com/shutterstock.com

When was the last time you sat down and really took an in-depth look at your brand? Those in the SaaS industry understand the difficulties that come from developing a strong brand identity that feels unique, while offering enough value and not deviating from a core message. Customer churning is one of the top struggles for SaaS businesses; having an inconsistent, complicated brand message certainly doesn’t help.

To help retain your current audience and encourage new customers to seek your services, here are three brand positioning strategies you’ll want to work with. 

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The Anatomy of a Great Positioning Statement

By Linden KleinMay 05, 2016

The basics of a positioning statement are pretty simple—know what you sell, who your target market is, and why you are better than your competition. While you can put these pieces together to create a basic positioning statement, your audience may still feel uninspired.

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