Behind the Branding: The Nat Geo Food Truck Story

By Stephanie AlexandreJun 28, 2018

 

We wanted to take a hiatus from our usual b2b-focused blogs and draw attention to a cause that we feel deserves attention – food waste. We were recently inspired by a National Geographic piece, which showcased just how much food is tossed away because it doesn’t meet expectations for appearance.

Here at thinkdm2, we don’t believe in judging a book by its cover, and we especially don’t believe in discrediting a piece of food due to its odd appearance. That’s why we designed this passion project to share our love for food and branding.

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Technology's Impact on Brand Storytelling

By Stephanie AlexandreMay 24, 2017

A recent panel discussion during SXSW (South by Southwest) inspired Ben James, Google, Global Creative Director to speak about how much technology has changed brand storytelling. His comments prompted industry creatives to speak up about the pitfalls they often face when it comes to storytelling in the digital era.

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3 Ways B2B Marketing Heavyweights Are Driving Customer Centricity

By Stephanie AlexandreMay 19, 2017

Learn how B2B marketers like Juniper Networks, Wells Fargo, and Blackrock are attempting to become more customer experience oriented. From creating new roles and cross-functional teams to developing customer narratives, organizations are ramping up their martech efforts like never before.

Recently these 3 heavyweights spoke at the Oracle Modern Customer Experience Summit, where they were united in transforming the face of digital change and connecting with customers.

Here are 3 examples of how data can transform the way marketers connect to their audience.

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