The Essential B2B Branding Checklist You Need to Follow

By Philip BerardoJul 19, 2019

image credit: Tashatuvango/shutterstock.com

We’re more than halfway through the year, which means quarterly evaluations are underway. It’s time to assess the current state of your business’s brand, including its reputation, audience, and success in your industry. Rather than harping on previous shortcomings or questioning what the rest of the year will have in store, let’s take a moment to reflect on your b2b branding strategy. Here is your essential b2b branding checklist, to make it through the rest of 2019!

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How Your Website's Design Affects Your B2B Branding

By Philip BerardoApr 11, 2019

image credit: Rawpixel.com/shutterstock

Browsing websites is perhaps the most common task you may find yourself doing on a daily (or hourly) basis. What you may not always consider is the brand and company behind the websites you’re viewing. A company’s website says a lot about their brand messaging, and an inconsistent design can have a negative impact on your branding.

Inconsistent fonts, too many contrasting colors, and lack of whitespace are just some of many red flags a visitor may find when visiting a website. Here are some of the ways that your website’s design affects your b2b branding efforts.

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