How Your Website's Design Affects Your B2B Branding

By Philip BerardoApr 11, 2019

Browsing websites is perhaps the most common task you may find yourself doing on a daily (or hourly) basis. What you may not always consider is the brand and company behind the websites you’re viewing. A company’s website says a lot about their brand messaging, and an inconsistent design can have a negative impact on your branding.

Inconsistent fonts, too many contrasting colors, and lack of whitespace are just some of many red flags a visitor may find when visiting a website. Here are some of the ways that your website’s design affects your b2b branding efforts.

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The Value of B2B Content Marketing

By Stephanie AlexandreJun 12, 2017

Content Marketing allows marketers to connect with their target audience like never before. But, in order to produce great, actionable content you must first understand the difference between “marketing content” and “content marketing.”

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