Organizations already recognize how mobile technology and the Internet of Things can impact brand value. In fact, more than 70 percent of respondents to the SoDA Report (“Society of Digital Agencies”) that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.
Marketers often feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? According to Pew Research, about 28 percent of Americans hold “strong” preferences for being early adopters, while 26 percent firmly avoid early adoption.
This post delves into some of the latest technological developments that are bound to impact your marketing efforts.Read More