How Your B2B Marketing Company Can Refresh its Content Strategy

By Philip BerardoOct 04, 2019

 

image credit: garagestock/shutterstock.com

When the time comes to review your b2b company’s content marketing strategy, it can prove to be a harsh reality—not all of your content will perform as well as others; your content may not generate the traffic and leads your company is looking for, or perhaps you’re spreading your content too thin.

There are several challenges that can come with any content marketing strategy, and it’s perfectly all right to run into a few speed bumps along the way! Here are a few ways your b2b marketing company can refresh its content strategy.

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4 Content Writing Best Practices for Your Digital Marketing

By Philip BerardoSep 18, 2019



image credit: one photo/shutterstock.com 


Digital marketing—especially for those using an inbound strategy—has an emphasis on written material, typically through blogging and content development. The way your company portrays its tone and overall “voice” makes a big difference when building engagement and trust. The content you write can vary across a number of pieces—direct mailers, emails, and blog posts are just a few examples. Here are 4 content writing best practices you should be following for your digital marketing.

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Finding Success From Your White Paper Marketing

By Philip BerardoApr 20, 2018

Getting the most out of white papers takes focus and persistence. Keeping your white paper style consistent and attention-grabbing is a good practice to start with, but what else can you do to attract viewers?  Here are some additional strategies to find success from your white paper marketing.

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Develop Your B2B Content Marketing Strategy

By Philip BerardoMar 30, 2018

Developing ideas for your content marketing strategy can be a difficult task, it is important to set goals, and consider how your content will benefit your audience. Use yourself as an example, is your goal to generate more leads? Maybe, you’d like to be positioned as a thought leader. Still need some help getting started? We’ve taken the time to share these three steps you can take to build shape your content marketing efforts.

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Get the Most Out of HubSpot’s Content Strategy Tool

By Philip BerardoFeb 02, 2018

Starting in May, Hubspot is no longer supporting its keywords tool. This means users will need to embrace new methods to optimize their content. Luckily, HubSpot has already made preparations for the upcoming change.

HubSpot launched its content strategy tool back in September, but there’s still time to get started if you haven’t checked it out. Here’s how you can get the most of the content strategy tool update.

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B2B Content Marketing Trends to Watch in 2018

By Stephanie AlexandreDec 18, 2017

As the year comes to an end, it’s time to focus on new marketing strategies for 2018. With less focus on branded content and a push toward video and applications, b2b’s will need to adapt to new content marketing tactics.

A recent report shows that 89% of b2b marketers are making use of content marketing for lead generation, so we’ve compiled a list of the hottest content marketing trends to look out for in 2018.

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Applying Hemingway's Iceberg Theory to Your Content Marketing

By Philip BerardoJul 19, 2017

Ernest Hemingway’s famous “Iceberg Theory” states that a writer should explicitly include only 1/8 of the details, while leaving the other 7/8 implied. In other words, less can mean so much more.

In content marketing, Hemingway’s concept can be applied to establish a stronger relationship with readers, while also building trust. Instead of bombarding readers with statistics and hyperbole, here are some ways you can improve your content marketing with the iceberg theory. 

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What is Your Content Marketing Strategy?

By Azadeh BrownMay 26, 2016

“Content is king.” This is the would-be mantra of successful marketers everywhere. By now, we know that creating content, especially on a consistent basis via a blog, is the key to inbound marketing and SEO growth. So, how do you measure the effectiveness of the content you have created?

Below are three common reasons that drive B2B organizations to create a content strategy:

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How To Create The Perfect Buyer Persona For Content Marketing

By Lindsay CarterFeb 05, 2016

“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.” –Seth Godin

In this new content marketing age, companies need to consider many factors when creating their buyer persona. In fact, the only way to learn more about your Buyer Persona is to identify comprehensive information from the get go before they go through the Buyer’s Journey. From there you can strategically target the ideal audience with a plethora of data that supports your approach and gain the right results.

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3 Ways to Jump Start Your Content Marketing Strategy

By Samantha FellerOct 30, 2015

Content marketing is like the latest smart phone; if you aren’t using it you are missing out big time. Not only are you left out of the conversation at the water cooler, but you are missing real benefits that could change your daily life, or in this case – your business.

If you haven’t already jumped on the bandwagon, here are three ways to start planning your content marketing strategy:

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