The Inbound Flywheel: How it's Making an Impact in B2B Marketing

By Philip BerardoMar 26, 2019

image credit: Rawpixel.com/shutterstock.com

When it comes to promoting your company online, there are numerous steps that can easily overwhelm your marketing team. Publishing content on a scheduled basis and tracking analytics is time consuming, to say the least. Another challenge comes from promoting your content and offers to the right people, based on their stage of the buyer’s journey. This is where the inbound flywheel can be a vital component to attract, engage, and delight your leads and customers.

We’ve previously shared the significance of the inbound flywheel and how it can benefit b2b SaaS companies. To best prepare your company for the next quarter of 2019, here’s how the inbound flywheel is making an impact in b2b marketing and sales.

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HubSpot is Dropping its Keyword Tool. What’s Next for Inbound Marketing?

By Philip BerardoApr 12, 2018

By the end of this May, HubSpot will no longer be supporting its keyword tool. This is a result of updates to search engines, such as Google, which are following longer keyword phrases instead. Digital Marketers still have HubSpot’s Content Strategy Tool, and HubSpot is prepared to move beyond their outdated keyword tool. Here’s what you need to know about HubSpot’s upcoming changes.

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Tonight’s Championship Fight: Inbound Marketing vs Outbound Marketing

By Ryan TrabalkaJul 14, 2016

It is 2016 what are you doing?! Your outbound marketing efforts are making everyone rip their hair out. Many marketers still think, “Hmm let us just keep shoving these emails and ads in their faces and they will feel obligated to check us out.”

If you are one of these marketing “professionals” it is time to look up inbound marketing. Just like anything else in this world its adapt, or die. The buyers journey has significantly changed since businesses began marketing to their targeted customer demographics. Thanks to the internet, potential buyers are more informed than ever before.

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3 Reasons Why Every Inbound Marketer Should Blog (2 of 2)

By Ryan TrabalkaJul 12, 2016

In the initial post, we talked about why every inbound marketer should blog. If you are thinking about clicking away, just know this isn’t a reiteration of part 1.

This post will help you understand blogging from a business standpoint and, will help you fully understand the benefits of adopting a blogging plan into your organization’s inbound marketing strategy. Below are 3 more reasons as to why blogging can be an asset to any business.

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3 Reasons Why Every Inbound Marketer Should Blog (1 of 2)

By Ryan TrabalkaJun 23, 2016

Since blogging has proven to be such a useful tool, we’ve decided to divide up everything we love about blogging into two parts.

As you may have guessed, we take blogging very seriously, which is why I am currently blogging about blogging inside of a blog post. Here are 3 reasons why every inbound marketer should tackle blogging in their everyday marketing efforts. 

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3 Ways to Personalize Your Inbound B2B Strategy

By Linden KleinFeb 23, 2016

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The Essential Inbound Marketing Method For B2B Marketers

By Lindsay CarterFeb 03, 2016

If you are still trying to figure out how your company will stand out amongst your competitors online, you need to revisit the Inbound Marketing method. This method will allow you to identify the right kind of prospects online and turn them into satisfied customers and brand loyalists.

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