How to Design a Proper Landing Page to Generate Leads

By Philip BerardoSep 25, 2019

 

image credit: Wright Studio/shutterstock.com 

Often, a landing page is the final step of the lead generation process, when trying to convert website visitors. One of the most discouraging experiences as a digital marketer is seeing a high bounce rate on a landing page. It can be frustrating to see so many visitors exit the page before taking the time to fill out a form—or even just to read what your offer is! Here’s what you need to consider when designing a landing page for driving lead generation.

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3 Ways to Convert Leads with a Strong Landing Page

By Philip BerardoDec 22, 2017

In b2b marketing, a landing page is an excellent way to give visitors an opportunity to connect with your content by signing up for an email campaign, or offering ebooks and webinars. However, if a landing page tries to pry too much information from a visitor, it may turn them away from your content offering.

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Is Your Landing Page a Dead-end or a Gateway to Lead Generation and Conversion?

By PJ MolskiMar 17, 2015

We’ve all seen them and we’ve all second-guessed filling them out. But a good landing page is one of your most effective marketing techniques. It can deliver more b2b leads and convert them into clients.

A landing page should target a specific audience. Avoid going generic. If you’re driving people to a particular ebook, webinar, or promotion, your landing page should reflect the offer. It’s important to build a unique landing page for each of the offers you create.

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