How to Assess Your Website’s Lead Generation and Improve Results

By Philip BerardoJul 12, 2019

image credit: Gustavo Frazao/shutterstock.com

Take a moment to reflect on this scenario: it’s the beginning of a new month, and it’s time to assess the new leads you’ve gained from last month. Reality sinks in, as you realize another month has gone by with unsatisfactory results. Minus signs and red downward arrows flood your screen, as your bounce rate and session durations are struggling once again. You think to yourself, “why aren’t any of our visitors converting?”

Let’s take a step back and search for the root of the problem. Here’s how you can properly assess your website’s lead generation, and improve results in the process.

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How to Design a SaaS Website that Drives Lead Conversion

By Philip BerardoNov 30, 2018

image credit: Rawpixel.com/shutterstock.com

With a wide array of competitors looking to gain leads in the SaaS industry, designing a website that fits industry standards is no simple task. Factor in how difficult it can be to display a SaaS service to your audience without being able to physically demonstrate it, and the odds are unfortunately against you.

If your SaaS company hopes to stack up to fierce competition, you’ll want to follow these strategies on how to design a high-converting website.

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4 Call-to-Action Mistakes that are Costing You Leads

By Philip BerardoAug 02, 2018

image credit: yuttana Contributor Studio/shutterstock.com

A blog is a great way for b2b digital marketers to educate prospects with informative content related to their industry; your b2b organization may already have a dedicated, up-to-date blog of its own. However, your blog could be missing vital support from a call-to-action, which may be costing you potential leads. You’ll want to avoid these four common call-to-action (CTA) mistakes to ensure your lead conversion rates aren’t suffering.

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4 Ways to Nurture Your Leads and Boost Conversions

By Stephanie AlexandreJun 07, 2018

There’s a common misconception that bringing in as many leads as possible is the key to boosting conversions. While lead generation is essential, the reality is that nearly 80% of marketing leads never convert, because they aren't properly nurtured. Lead nurturing tactics are essential for building connections with your prospects and guiding them along the buyer’s journey. Despite its importance, the majority of companies haven’t established a strategy for nurturing their leads.

Here are four key ways to maximize your conversion rates through lead nurturing tactics.

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Is Your Landing Page a Dead-end or a Gateway to Lead Generation and Conversion?

By PJ MolskiMar 17, 2015

We’ve all seen them and we’ve all second-guessed filling them out. But a good landing page is one of your most effective marketing techniques. It can deliver more b2b leads and convert them into clients.

A landing page should target a specific audience. Avoid going generic. If you’re driving people to a particular ebook, webinar, or promotion, your landing page should reflect the offer. It’s important to build a unique landing page for each of the offers you create.

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