The Fundamentals of B2B Account-Based Marketing

By Philip BerardoMay 31, 2019


The term “account-based marketing” has gradually become more common in today’s b2b marketing landscape. It is defined as a focus on both sales and marketing resources for target accounts in a market, with an emphasis on personalization for each account. In other words, it’s an excellent way to hone in on customers and clients with a higher overall value, as opposed to making your reach too broad.

To get a better understanding of how it works, here are some fundamentals you should know for b2b account-based marketing.

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2 Marketing Tactics to Grow Your SaaS Business Online

By Philip BerardoMay 15, 2019


Growing your SaaS business takes more than just a quality service; you need to have a strong online presence. In an industry of endless competition, this means the way you promote you business and brand online has become more crucial than ever. We’ve previously shared several marketing strategies to grow your SaaS business, including content development and co-marketing campaigns. Here are two tactics your company can use to increase your online presence and build trust.

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The Warning Signs of a Weak B2B Digital Marketing Strategy

By Philip BerardoMay 24, 2018

Competition is expected in b2b digital marketing, and the strategies your business uses should give you an advantage over your competitors. If your digital marketing strategies aren’t getting you the results you need - such as increased traffic from content development - there’s no sense in sticking to it. Here are several warning signs of a weak strategy in your b2b digital marketing.

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Is It Time to Re-evaluate Your B2B Marketing Strategy?

By Philip BerardoMar 16, 2018

Every b2b company has a marketing strategy they’ve developed, with goals and expectations set for a specific timeframe. However, many times these goals are abandoned and never fully reached.

When analyzing your business’s marketing strategy, here are three questions you should consider asking yourself. 

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A Guide to B2B Email Marketing Best Practices

By Philip BerardoFeb 16, 2018

Around 90 billion business emails are sent each day, with 73% of Senior-level marketers calling email marketing a vital aspect of their business. The truth is, quality results only come from a proper email marketing campaign to nurture leads, and improve email click rates. That’s why we’re giving you a guide to the best practices you need to follow for b2b email marketing.

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Develop a Strong Content Marketing Strategy in 3 Steps

By Philip BerardoOct 13, 2017

A successful content marketing campaign is difficult to create if a proper strategy was never implemented beforehand. According to Forbes, only 37% of B2B marketers have established a content marketing strategy. Here are 3 easy steps to help your company build a strong content marketing strategy. 

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Let’s Get Social – B2B Style

By Stephanie AlexandreFeb 16, 2017

Let’s talk. The two words that everyone dreads to hear, but we promise what we’re up to won’t hurt you, it will help you. It’s about how you are using social media to leverage B2B marketing tactics. Now don’t panic! We’ve come up with five tactics that can help you get back on your social.

Social media can seem like somewhat of an enigma when it comes to the B2B world. But, we’re here to replace mystery with strategy. The following suggestions are some simple steps you can take to move in the right direction. 
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The Power of Marketing Automation for B2B Marketing

By Lindsay CarterFeb 12, 2016

 If marketing automation isn’t part of your b2b marketing strategy, you might want to invest in it this  year. In fact, according to a 2015 survey by Ascend2, 42% of businesses are now using marketing  automation, which is a significant jump up from previous years. Here are a few ways marketing automation can impact your marketing strategy in 2016.

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6 Ways to Improve Your Content Marketing Strategy in 2016

By Lindsay CarterJan 20, 2016

Before you dive into business as usual in 2016, take the time to map out a content marketing strategy that identifies new insights and inspirations that improve upon last year’s results.

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