--- title: thinkdm2 Blog | Marketing Technology description: Marketing Technology | Thinkdm2's blog features a variety of topics ranging from content and digital marketing, lead generation, SaaS services, b2b branding, marketing technology, and more. --- [![thinkdm2](https://blog.thinkdm2.com/hubfs/Thinkdm2_Sept2016-Images/thinkdm2-logo2x.png "thinkdm2-logo2x")](https://thinkdm2.com/) - [Work](https://thinkdm2.com/work/) - Services - [Brand Development](https://thinkdm2.com/services/brand-development/) - [Digital Marketing](https://thinkdm2.com/services/digital-marketing/) - [Web Development](https://thinkdm2.com/services/web-development/) - [Design Services](https://thinkdm2.com/services/design-services/) - Industries - [Technology](https://thinkdm2.com/industries/technology//) - [Professional Services](https://thinkdm2.com/industries/professional-services/) - [About](https://thinkdm2.com/about/) - [Blog](https://blog.thinkdm2.com) - [Contact](https://thinkdm2.com/contact/) [![people in an office at their desks](https://blog.thinkdm2.com/hubfs/AdobeStock_524371662.jpeg)](https://blog.thinkdm2.com/part-1-the-need-for-technology-companies-to-support-not-for-profit-associations) [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology) ## [The Need for Technology Companies to Support Not-for-Profit Associations](https://blog.thinkdm2.com/part-1-the-need-for-technology-companies-to-support-not-for-profit-associations) By [Thinkdm2 Team](https://blog.thinkdm2.com/author/thinkdm2-team) In today’s interconnected world, the role of technology companies extends beyond profit margins and product development. There’s a growing recognition of the importance of supporting not-for-profit associations and organizations within their industries. This support not only benefits the organizations but also creates a positive impact on the technology companies themselves. [Read More](https://blog.thinkdm2.com/part-1-the-need-for-technology-companies-to-support-not-for-profit-associations) [![](https://blog.thinkdm2.com/hubfs/AdobeStock_1023780125.jpeg)](https://blog.thinkdm2.com/comparing-predictions-about-genai-in-marketing-technology-companies) [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology) ## [Comparing Predictions About GenAI in Marketing Technology Companies](https://blog.thinkdm2.com/comparing-predictions-about-genai-in-marketing-technology-companies) By [Thinkdm2 Team](https://blog.thinkdm2.com/author/thinkdm2-team) Generative AI (GenAI) is transforming the landscape of marketing technology. With its rapid advancement, predictions about its impact vary widely. Some experts are optimistic about the benefits, while others express concerns about potential drawbacks. In this post, we’ll explore both sides of the debate to give marketing professionals a balanced view of GenAI’s future in the industry. Positive Predictions for GenAI in Marketing Technology Many experts foresee significant advantages from integrating GenAI into marketing strategies. Here are some of the key positive predictions: 1. Enhanced Personalization One of the most promising aspects of GenAI is its ability to analyze vast amounts of data to deliver personalized experiences. Marketers can create tailored content and recommendations for users, leading to improved engagement. [Read More](https://blog.thinkdm2.com/comparing-predictions-about-genai-in-marketing-technology-companies) [![two marketers shaking hands in front of laptop with technology icons over the image](https://blog.thinkdm2.com/hubfs/your%20marketing%20technology%20stack%20for%202020.jpg)](https://blog.thinkdm2.com/what-should-your-marketing-technology-stack-look-like-in-2020) [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology) ## [What Should Your Marketing Technology Stack Look Like in 2020?](https://blog.thinkdm2.com/what-should-your-marketing-technology-stack-look-like-in-2020) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: Blue Planet Studio/shutterstock.com We’re a few months into 2020, and it’s around the right time to lock in our marketing strategies for the rest of the year. For marketing tech agencies, this can be easier said than done. With an abundance of innovative tech making its way into the industry scene, creating the right marketing technology stack can be a bit complex. Here are a few suggestions on what your marketing technology stack should look like in 2020. [Read More](https://blog.thinkdm2.com/what-should-your-marketing-technology-stack-look-like-in-2020) [![group of marketers at a conference in front of glass window and desk with cups of water and calculator](https://blog.thinkdm2.com/hubfs/marketing%20conferences%202020.jpg)](https://blog.thinkdm2.com/what-marketing-conferences-should-your-company-attend-in-2020) [Digital Marketing](https://blog.thinkdm2.com/topic/digital-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing), [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology) ## [What Marketing Conferences Should Your Company Attend in 2020?](https://blog.thinkdm2.com/what-marketing-conferences-should-your-company-attend-in-2020) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: RawPixel.com/shutterstock.com Each new year brings dozens of exciting marketing conferences all over the country (and the world for that matter!) Choosing the right conference for your company to attend can be challenging—especially when considering the cost and time needed. It also comes down to which conferences are offering discussion around topics that appeal to your company and industry. To help make your selection easier, here are a few marketing conferences your company should look into for 2020. [Read More](https://blog.thinkdm2.com/what-marketing-conferences-should-your-company-attend-in-2020) [![finger tapping a tablet screen with several technology icons coming out](https://blog.thinkdm2.com/hubfs/CES%202020%20marketing%20technology.jpg)](https://blog.thinkdm2.com/ces-2020-4-big-takeaways-for-marketing-technology-companies) [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology) ## [CES 2020: 4 Big Takeaways for Marketing Technology Companies](https://blog.thinkdm2.com/ces-2020-4-big-takeaways-for-marketing-technology-companies) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: TippaPatt/shutterstock.com Last week, CES 2020 brought some much-anticipated news to the marketing industry—and as you can imagine, there’s plenty of insights to digest. Tech marketers will want to have a look at some of the top announcements from the event. Here are some of the biggest takeaways from CES 2020 for marketing technology companies. [Read More](https://blog.thinkdm2.com/ces-2020-4-big-takeaways-for-marketing-technology-companies) [![b2b-marketing-technology-trends-2019](https://blog.thinkdm2.com/hubfs/b2b-marketing-technology-trends-2019.jpg)](https://blog.thinkdm2.com/3-marketing-technology-trends-for-your-b2b-business) [Digital Marketing](https://blog.thinkdm2.com/topic/digital-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing), [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology) ## [3 Marketing Technology Trends for Your B2B Business](https://blog.thinkdm2.com/3-marketing-technology-trends-for-your-b2b-business) By [Cristianna Barcz](https://blog.thinkdm2.com/author/cristianna-barcz) image credit: everything possible/shutterstock.com Technology is an ever-changing aspect of the b2b business world. Whether your company keeps up (or fails to keep up) with the industry, changes can ultimately affect the success of your business. You will want to know the technology trends that your competitors are implementing, especially when it comes to marketing your brand to your audience. Here are three marketing technology trends you should be aware of. [Read More](https://blog.thinkdm2.com/3-marketing-technology-trends-for-your-b2b-business) [![machine learning](https://blog.thinkdm2.com/hubfs/machine%20learning.jpg)](https://blog.thinkdm2.com/how-machine-learning-benefits-b2b-marketing-technology) [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing), [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology) ## [The Impact of Machine Learning in B2B Marketing Technology](https://blog.thinkdm2.com/how-machine-learning-benefits-b2b-marketing-technology) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: Phonlamai Photo/shutterstock.com The sales journey for a b2b company is often lengthy, complex, and downright strenuous. Without the right data to understand buying intent, marketers find themselves running in circles and going through the same motions with their customers. Now, the b2b industry is turning to machine learning for greater insights into each customer lifecycle stage. Here are some of the ways that machine learning technology is making an impact in b2b marketing technology.  [Read More](https://blog.thinkdm2.com/how-machine-learning-benefits-b2b-marketing-technology) [![SaaS marketing](https://blog.thinkdm2.com/hubfs/SaaS%20marketing.jpg)](https://blog.thinkdm2.com/4-marketing-strategies-to-grow-your-saas-business) [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing), [SaaS](https://blog.thinkdm2.com/topic/saas), [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology) ## [4 Marketing Strategies to Grow Your SaaS Business](https://blog.thinkdm2.com/4-marketing-strategies-to-grow-your-saas-business) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: Wright Studio/shutterstock.com The SaaS industry isn’t about selling services to a business as a one-time interaction. Subscription-based software service is about building an audience to continuously nurture and support over time. **[According to HubSpot,](https://blog.hubspot.com/service/saas)** 38% of companies currently work on SaaS; and this number is expected to grow to 73% within the next two years. Your SaaS business will need to consistently update its services and provide the best value to maintain a strong customer base and grow over time. Here are four marketing strategies you can use to help grow your SaaS business.  [Read More](https://blog.thinkdm2.com/4-marketing-strategies-to-grow-your-saas-business) [![chatbot](https://blog.thinkdm2.com/hubfs/chatbot.jpg)](https://blog.thinkdm2.com/3-ways-chatbots-are-growing-in-b2b-marketing) [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing), [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology) ## [3 Ways Chatbots are Growing in B2B Marketing](https://blog.thinkdm2.com/3-ways-chatbots-are-growing-in-b2b-marketing) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: sdecoret/shutterstock.com When visiting a marketing website, you may notice a small pop-up message from a smiling robot, in the corner of the page. No, this isn’t a sign that robots are taking over the Internet; but it *is* a sign of a **[growing trend in the b2b marketing scene.](https://blog.thinkdm2.com/upcoming-marketing-trends-to-watch-for-2019)**Chatbots encourage website visitors to interact with artificial intelligence and receive helpful, automated assistance. [Read More](https://blog.thinkdm2.com/3-ways-chatbots-are-growing-in-b2b-marketing) [![digital-marketing-future](https://blog.thinkdm2.com/hubfs/digital-marketing-future.jpg)](https://blog.thinkdm2.com/predicting-the-future-of-technology-in-digital-marketing) [Digital Marketing](https://blog.thinkdm2.com/topic/digital-marketing), [IoT](https://blog.thinkdm2.com/topic/iot), [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology) ## [Predicting the Future of Technology in Digital Marketing](https://blog.thinkdm2.com/predicting-the-future-of-technology-in-digital-marketing) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: HAKINMHAN/shutterstock.com Take a moment to think about the many tech buzzwords digital marketers tend to use today; AI, machine learning, and the Internet of Things are all major topics of interest. Since digital marketing is **[constantly evolving](https://blog.thinkdm2.com/upcoming-marketing-trends-to-watch-for-2019)**, this year will once again bring technology advancements along for the long run. Here are several innovations in technology for digital marketing that we’re expecting in the near future. [Read More](https://blog.thinkdm2.com/predicting-the-future-of-technology-in-digital-marketing) [Next ›](https://blog.thinkdm2.com/topic/marketing-technology/page/2) #### Never Miss an Insight! ### Subscribe to weekly blog updates, featuring topics such as branding, digital marketing, and web design strategies.  ### RECENT POSTS ### CATEGORIES - [B2B Marketing (83)](https://blog.thinkdm2.com/topic/b2b-marketing) - [Digital Marketing (51)](https://blog.thinkdm2.com/topic/digital-marketing) - [Branding (50)](https://blog.thinkdm2.com/topic/branding) - [Content Marketing (49)](https://blog.thinkdm2.com/topic/content-marketing) - [Website Design (35)](https://blog.thinkdm2.com/topic/website-design) #### Technology Insights Read the latest goings-on in digital, technology, and content marketing. [Visit Our Blog](https://blog.thinkdm2.com/) #### NEWSLETTER SIGNUP Enter your email address to subscribe to our monthly newsletter, Technology Insights. 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