Keyword Ranking is Over: Rethinking Your SEO Strategy

By Philip BerardoMar 22, 2019

It’s long been stated in the past few years that keyword ranking has become a fleeting strategy for SEO criteria. While it hasn’t disappeared entirely, it’s clear that you can’t just throw keywords into your content and expect Google to be satisfied. There is more to ranking in search engines than optimizing keywords; and with today’s search engine algorithms, you’ll need to seriously rethink your SEO strategy.

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Key Factors That Can Influence Your SEO Strategy

By Cristianna BarczMar 01, 2019

In today’s world, your website’s ranking on Google matters more than ever. When users search for information, they usually want to find an answer as soon as possible and will almost always click on the first few links that they see on Google. In fact, research shows that 75% of users only look at the first page of search engine results. With that being said, you’ll want your website/blog/article to be on that first page.

So, how can you increase your website’s Google rank? Here are a few factors to remember when creating your search engine optimization (SEO) strategy.

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One Time SEO vs. Ongoing SEO: What Works Best for SaaS?

By Philip BerardoJan 18, 2019

Search engine optimization is critical for promoting your content and services, especially for SaaS companies. A strong SEO strategy can mean the difference between quality lead generation and a complete lack of an online presence. When working with SEO, there are two specific types of optimization to consider: one time SEO and ongoing SEO. Before a selecting an SEO plan, here are some of the key features your SaaS company should know about each. 

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Optimize Your B2B Website Around Google's Search Algorithms

By Philip BerardoSep 24, 2018

Have you ever looked at your Google analytics and wondered why some webpages get bombarded with traffic, while others are stuck in search engine limbo? Even when you’ve spent plenty of time optimizing your b2b website, Google is occasionally a bit stubborn. Here’s how you can optimize around the many ways Google ranks your b2b website and content.

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4 Critical SEO Factors for Your B2B Business

By Philip BerardoJun 05, 2018

When working with SEO for your b2b marketing, you’ve likely noticed an overwhelming amount of information to keep track of. From measuring analytics, to optimizing content and building links, SEO plays a vital role in developing your b2b marketing, but it can be overwhelming. To maintain an effective SEO strategy, these are four critical factors you’ll want to make sure you’re focusing on. 

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Why Your B2B Business Needs to Invest in SEO

By Philip BerardoDec 08, 2017

If you’ve recently published new content to your company’s website, you may be wondering why it’s not generating traffic. The truth is, even the best content will go unnoticed without proper optimization for web searches. To stay on top of the competition, you’ll need to invest in search engine optimization. Here’s why your b2b business needs SEO for its digital content.

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Innovations in Search Engine Marketing

By Stephanie AlexandreAug 01, 2017

For marketers, the fundamental goal of search engine optimization, or SEO, has always been to be easily discovered online by prospects. Especially when 80% of internet users turn to search engines to look up information on a business nearby, showing up in the list of search results is crucial to promoting your business and driving traffic to your website.

However, as technology continues to evolve, so too must your marketing. Today’s latest innovations in search are changing the pathways in which prospects reach important information, and thus, changing the way in which your b2b organization must develop SEO marketing strategies accordingly.

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