In the b2b marketing landscape, a functional, intuitive website design is crucial when driving lead generation and measuring up to competitors. Websites need search engine optimization, a strong content management system, and accessible load times to work effectively. Digital marketers should follow these five guidelines for their b2b web development in 2018.Read More
Before you dive into business as usual in 2016, take the time to map out a content marketing strategy that identifies new insights and inspirations that improve upon last year’s results.Read More
As the end of 2015 draws near, it is important to begin preparing for what’s ahead in 2016. New B2B marketing trends are anticipated along with the resurgence of some previous trends. This week marks Thanksgiving, a time to express gratitude and be thankful for everything; especially the trends that will make marketer’s lives a little easier after the holidays.Read More
One of the most exciting aspects of working in modern marketing can also be one of the most frustrating:
It’s constantly evolving.
Keeping up with current best practices can feel like a natural journey to the most effective marketing techniques, or a constantly shifting landscape of unfamiliar rules to learn and trends to master.Read More
We here at thinkdm2 have a new free offer for our readers: the Website Marketing Report Card. Your company website should be one of your most effective marketing techniques, providing potential customers with a memorable, helpful experience. It also plays a strong role in your lead generation strategies, serving as the destination for all your social media and email efforts. At its best, it can regularly earn you links and shares, giving your visitors the opportunity to extend your brand to their network.Read More