3 Tech Innovations for Driving Engagement

By Stephanie AlexandreJun 06, 2017

Organizations already recognize how mobile technology and the Internet of Things can impact brand value. In fact, more than 70 percent of respondents to the SoDA Report (“Society of Digital Agencies”) that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.

Marketers often feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? According to
Pew Research, about 28 percent of Americans hold “strong” preferences for being early adopters, while 26 percent firmly avoid early adoption.

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Are You Following Google's Best Practices for SEO?

By Stephanie AlexandreMay 12, 2017

Marketing moved into the digital age quite some time ago and with any transformation it has come with its fair share of growing pains. Online marketing has become an industry of its own, comprised of Pay Per Click, blogging, and SEO, etc. There’s not a day a user can log online without being hit with some form of online marketing. So, how can you ensure you are following best practices?

The importance of Search Engine Optimization
Google's core algorithms and its layers of obscurity come as nothing new to anyone who has worked in online marketing. Search engine optimization (SEO) offers up the proverbial key to near-limitless amounts of traffic on the web. The more your company understands SEO, the more likely you'll be able to appear organically in search results.

SEO feeds on content (text, images, videos etc) found on your website. Be sure to include relevant keywords and metatags throughout your website. As you create content, you’ll want to make sure each page is optimized for:

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3 Alternative Collaboration Platforms for Your Business

By Ryan TrabalkaNov 04, 2016

The video-chatting capabilities of Skype for Business, sharing opportunities of WebEx, and simplicity of GoToMeeting are great ways to work collectively in and away from the office, but there are other B2B collaboration platforms you may want to consider.

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