A Guide to B2B Email Marketing Best Practices

By Stephanie AlexandreFeb 16, 2018

Around 90 billion business emails are sent each day, with 73% of Senior-level marketers calling email marketing a vital aspect of their business.

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4 Tips for Developing Your B2B Brand Strategy

By Stephanie AlexandreFeb 09, 2018

One of the many challenges b2b marketers face is creating an effective brand strategy to make their brand stand out among competitors. What does your brand offer in terms of value? How does it resonate with your audience and relate to their emotional side?

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Get the Most Out of HubSpot’s Content Strategy Tool

By Stephanie AlexandreFeb 02, 2018

Starting in May, Hubspot is no longer supporting its keywords tool. This means users will need to embrace new methods to optimize their content. Luckily, HubSpot has already made preparations for the upcoming change. HubSpot launched its content strategy tool back in September, but there’s still time to get started if you haven’t checked it out. Here’s how you can get the most of the content strategy tool update.

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Finding Success From Your White Paper Marketing

By Stephanie AlexandreJan 26, 2018

Getting the most out of white papers takes focus and persistence. Keeping your white paper style consistent and attention-grabbing is a good practice to start with, but what else can you do to attract viewers?  Here are some additional strategies to find success from your white paper marketing.

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Hiring: Graphic Designer/Front End Developer

By Stephanie AlexandreJan 24, 2018

Looking for the rare breed of left brain/right brain to join our growing team. This position seeks a candidate that can design and program beautiful solutions for our clients.

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5 Big Tech Trends from CES 2018

By Stephanie AlexandreJan 19, 2018

Las Vegas hosted the 2018 Consumer Electronics Show (CES) last week, bringing in over 180,000 visitors and 900 startups. While we at thinkdm2 are b2b marketers at heart, something about CES leaves all marketers and techies with a sense of excitement.

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IBM's Predictions for IoT in 2018

By Stephanie AlexandreJan 12, 2018

In 2018, the number of Internet connected devices are expected to grow to 11 billion. There will be a rise in AI usage, blockchains, and an increase in internet of things capabilities. With new ways to analyze and store important information, IoT devices are looking to make a big impact on companies in 2018. Here are IBM’s predictions.

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3 Content Marketing Myths to Leave Behind for 2018

By Stephanie AlexandreJan 05, 2018

It is no secret that content marketing is, was, and still remains king when it comes to search engine optimization for B2Bs, but are you falling for tired myths that could be hindering your success?

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3 Ways to Convert Leads with a Strong Landing Page

By Stephanie AlexandreDec 22, 2017

In b2b marketing, a landing page is an excellent way to give visitors an opportunity to connect with your content by signing up for an email campaign, or offering ebooks and webinars. However, if a landing page tries to pry too much information from a visitor, it may turn them away from your content offering.

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B2B Content Marketing Trends to Watch in 2018

By Stephanie AlexandreDec 18, 2017

As the year comes to an end, it’s time to focus on new marketing strategies for 2018. With less focus on branded content and a push toward video and applications, b2b’s will need to adapt to new content marketing tactics. A recent report shows that 89% of b2b marketers are making use of content marketing for lead generation, so we’ve compiled a list of the hottest content marketing trends to look out for in 2018.

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