The Warning Signs of a Weak B2B Digital Marketing Strategy

By Stephanie AlexandreMay 24, 2018

Competition is expected in b2b digital marketing, and the strategies your business uses should give you an advantage over your competitors. If your digital marketing strategies aren’t getting you the results you need - such as increased traffic from content development - there’s no sense in sticking to it. 

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Why SEO Is Still Relevant for Digital Marketing

By Stephanie AlexandreMay 17, 2018

It’s difficult to imagine where digital marketing would be without search engine optimization; it’s the glue that holds your content together in relevant search results, and attracts visitors to your website. By 2020, investments for SEO are already estimated to have a 45% growth rate. So why are some marketers claiming that SEO may no longer be relevant in 2018?

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3 Ways to Improve Your B2B Content with Topic Clusters

By Stephanie AlexandreMay 10, 2018

With the introduction of topic clusters, and changes to search engine algorithms, this year has brought new opportunities for b2b marketers to improve their web traffic. Relying on individual keywords is no longer an option; you’ll need to embrace new strategies with the use of topic clusters.

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5 Pitfalls Your B2B Web Traffic May Be Facing

By Stephanie AlexandreMay 04, 2018

Your web traffic can face a number of challenges, whether it’s from a lack of continuous SEO support, or changes in your website’s design. We previously shared some effective strategies to boost your b2b web traffic, but sometimes that steady momentum takes an unfortunate dip. If you’ve noticed a decline in your web traffic, here are some pitfalls your website may still be facing.

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Key Metrics that Influence Your B2B Website Performance

By Stephanie AlexandreApr 25, 2018

Your b2b website plays a huge role in building brand awareness, gaining qualified leads, and sharing relevant content. If you’re not measuring specific metrics for your site, it may negatively affect its performance. A dedicated analytics tool is a good place to start, as provides real-time data for your web pages.

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Finding Success From Your White Paper Marketing

By Stephanie AlexandreApr 20, 2018

Getting the most out of white papers takes focus and persistence. Keeping your white paper style consistent and attention-grabbing is a good practice to start with, but what else can you do to attract viewers?  Here are some additional strategies to find success from your white paper marketing.

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HubSpot is Dropping its Keyword Tool. What’s Next for Inbound Marketing?

By Stephanie AlexandreApr 12, 2018

By the end of this May, HubSpot will no longer be supporting its keyword tool. This is a result of updates to search engines, such as Google, which are following longer keyword phrases instead. Digital Marketers still have HubSpot’s Content Strategy Tool, and HubSpot is prepared to move beyond their outdated keyword tool. Here’s what you need to know about HubSpot’s upcoming changes.

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Why WordPress Remains a Top Choice for Securing Inbound Traffic

By Stephanie AlexandreApr 06, 2018

New data has shown an impressive 30% of the top ten million websites on the Internet are currently using Wordpress. That means WordPress is making up about 60.2% of the market share for inbound, effectively placing it as a top choice for inbound traffic. Digital marketers, here are some reasons why WordPress remains at the top of inbound traffic.

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B2B Digital Marketing Trends to Pay Attention To

By Stephanie AlexandreApr 04, 2018

Last year, b2b marketers were given a glimpse of the future with artificial intelligence improvements, video marketing, and block chain technology. As technology changes, digital marketing tactics must follow.

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Develop Your B2B Content Marketing Strategy

By Stephanie AlexandreMar 30, 2018

Developing ideas for your content marketing strategy can be a difficult task, it is important to set goals, and consider how your content will benefit your audience. Use yourself as an example, is your goal to generate more leads? Maybe, you’d like to be positioned as a thought leader. Still need some help getting started? We’ve taken the time to share these three steps you can take to build shape your content marketing efforts.

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