5 Big Tech Trends from CES 2018

By Stephanie AlexandreJan 19, 2018

Las Vegas hosted the 2018 Consumer Electronics Show (CES) last week, bringing in over 180,000 visitors and 900 startups. While we at thinkdm2 are b2b marketers at heart, something about CES leaves all marketers and techies with a sense of excitement.

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IBM's Predictions for IoT in 2018

By Stephanie AlexandreJan 12, 2018

In 2018, the number of Internet connected devices are expected to grow to 11 billion. There will be a rise in AI usage, blockchains, and an increase in internet of things capabilities. With new ways to analyze and store important information, IoT devices are looking to make a big impact on companies in 2018. Here are IBM’s predictions.

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3 Content Marketing Myths to Leave Behind for 2018

By Stephanie AlexandreJan 05, 2018

It is no secret that content marketing is, was, and still remains king when it comes to search engine optimization for B2Bs, but are you falling for tired myths that could be hindering your success?

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3 Ways to Convert Leads with a Strong Landing Page

By Stephanie AlexandreDec 22, 2017

In b2b marketing, a landing page is an excellent way to give visitors an opportunity to connect with your content by signing up for an email campaign, or offering ebooks and webinars. However, if a landing page tries to pry too much information from a visitor, it may turn them away from your content offering.

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B2B Content Marketing Trends to Watch in 2018

By Stephanie AlexandreDec 18, 2017

As the year comes to an end, it’s time to focus on new marketing strategies for 2018. With less focus on branded content and a push toward video and applications, b2b’s will need to adapt to new content marketing tactics. A recent report shows that 89% of b2b marketers are making use of content marketing for lead generation, so we’ve compiled a list of the hottest content marketing trends to look out for in 2018.

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Why Your B2B Business Needs to Invest in SEO

By Stephanie AlexandreDec 08, 2017

If you’ve recently published new content to your company’s website, you may be wondering why it’s not generating traffic. The truth is, even the best content will go unnoticed without proper optimization for web searches. To stay on top of the competition, you’ll need to invest in search engine optimization. Here’s why your b2b business needs SEO for its digital content.

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The Risk and Reward of IoT

By Stephanie AlexandreNov 28, 2017

According to a study conducted by Cisco in 2016, global business executives believe IoT, or the Internet of Things, will positively impact their companies in multiple ways, such as operations efficiency, customer service improvement, and enhanced collaboration among others.

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Outdated B2B Branding Myths that You Shouldn’t Believe

By Stephanie AlexandreNov 22, 2017

When establishing a strong brand for your b2b organization, there are several factors that can hinder your success, which you may be unaware of. Perhaps you’ve found yourself lost in the many myths of b2b branding, leaving you unsure if your branding efforts are worthwhile. Fear no more, we’re here to debunk these common, outdated myths. Here are the facts you need to know about b2b branding.   

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4 Ways to Increase Your B2B Website Traffic

By Stephanie AlexandreNov 10, 2017

You may have a steady flow of traffic to your website, but there is always an opportunity to increase traffic even more. So how do you attract new visitors to your site? The key to increasing your website traffic is to work off what you already have. Here are a few tips to help you expand your current website traffic, and welcome new visitors. 

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How to Effectively Review Your B2B Sales Funnel

By Stephanie AlexandreOct 23, 2017

When reviewing your sales funnel, it’s easy to get lost in the midst of complex data analysis and not know where to start. Your sales funnel isn’t just about your company’s sales; it’s relevant to your marketing team's strategies as well. If your company is struggling with generatinging b2b leads or revieiwing its sales funnel, here are some helpful steps to take to get you in the right direction.  

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