SaaS in 2019: The Top Companies and Solutions to Pay Attention To

By Philip BerardoMay 23, 2019

The significance of the SaaS industry in 2019 cannot be stated enough; and it only looks to continue into the following year. Most notably, b2b SaaS companies are finding that their solutions are an excellent way to nurture lasting customer relationships. This all stems from how companies market and sell their SaaS solutions in a way that puts customer needs first.

As we approach the halfway point of 2019, these are the SaaS companies and solutions that are standing out among the crowd—and how your company can follow in their footsteps!

Read More

2 Marketing Tactics to Grow Your SaaS Business Online

By Philip BerardoMay 15, 2019


Growing your SaaS business takes more than just a quality service; you need to have a strong online presence. In an industry of endless competition, this means the way you promote you business and brand online has become more crucial than ever. We’ve previously shared several marketing strategies to grow your SaaS business, including content development and co-marketing campaigns. Here are two tactics your company can use to increase your online presence and build trust.

Read More

Is a SaaS Partner Program Right for Your Business?

By Cristianna BarczMay 07, 2019

Growing your SaaS business can be an overwhelming task at times, especially with the various types of marketing strategies that can be implemented. In terms of social media for b2b SaaS marketing, you need to think about utilizing different platforms to attract new audiences by broadcasting your company’s culture, rather than always focusing solely on posting about the software tools. 

While social media marketing plays a significant role in creating revenue for your business, another growth strategy to consider implementing is a SaaS partner program. Partner programs can be a beneficial tool for generating more sales and revenue for your business.

Read More

Is Your B2B SaaS Brand Speaking to Your Company Values?

By Philip BerardoMay 01, 2019

Before taking an in depth look at b2b SaaS branding, consider this question: without consulting any documents, website pages, or a coworker sitting across from you, do you know what your company’s values are? If the idea of “company values” feels like an after thought to you, odds are your brand message isn’t too meaningful either. Without values, your SaaS brand will struggle to find a memorable identity and become an empty shell of unused potential. 

Here are some tips you can look for to determine whether or not your b2b SaaS brand is properly communicating your company values.

Read More

3 Marketing Technology Trends for Your B2B Business

By Cristianna BarczApr 24, 2019

Technology is an ever-changing aspect of the b2b business world. Whether your company keeps up (or fails to keep up) with the industry, changes can ultimately affect the success of your business. You will want to know the technology trends that your competitors are implementing, especially when it comes to marketing your brand to your audience. Here are three marketing technology trends you should be aware of.

Read More

Telling Your B2B Brand Story Through Your Website Design

By Philip BerardoApr 19, 2019

Some stories are told through text alone, without the need of imagery; but in the digital age, visual components can help play a key role in telling compelling stories. Last week, we discussed the importance of your website’s design and how it can influence your b2b branding. Here’s how you can take your website design strategy and apply it to your b2b brand story.

Read More

How Your Website's Design Affects Your B2B Branding

By Philip BerardoApr 11, 2019

Browsing websites is perhaps the most common task you may find yourself doing on a daily (or hourly) basis. What you may not always consider is the brand and company behind the websites you’re viewing. A company’s website says a lot about their brand messaging, and an inconsistent design can have a negative impact on your branding.

Inconsistent fonts, too many contrasting colors, and lack of whitespace are just some of many red flags a visitor may find when visiting a website. Here are some of the ways that your website’s design affects your b2b branding efforts.

Read More

The Inbound Flywheel: How it's Making an Impact in B2B Marketing

By Philip BerardoMar 26, 2019

When it comes to promoting your company online, there are numerous steps that can easily overwhelm your marketing team. Publishing content on a scheduled basis and tracking analytics is time consuming, to say the least. Another challenge comes from promoting your content and offers to the right people, based on their stage of the buyer’s journey. This is where the inbound flywheel can be a vital component to attract, engage, and delight your leads and customers.

We’ve previously shared the significance of the inbound flywheel and how it can benefit b2b SaaS companies. To best prepare your company for the next quarter of 2019, here’s how the inbound flywheel is making an impact in b2b marketing and sales.

Read More

Keyword Ranking is Over: Rethinking Your SEO Strategy

By Philip BerardoMar 22, 2019

It’s long been stated in the past few years that keyword ranking has become a fleeting strategy for SEO criteria. While it hasn’t disappeared entirely, it’s clear that you can’t just throw keywords into your content and expect Google to be satisfied. There is more to ranking in search engines than optimizing keywords; and with today’s search engine algorithms, you’ll need to seriously rethink your SEO strategy.

Read More

The Impact of Machine Learning in B2B Marketing Technology

By Philip BerardoMar 14, 2019

The sales journey for a b2b company is often lengthy, complex, and downright strenuous. Without the right data to understand buying intent, marketers find themselves running in circles and going through the same motions with their customers. Now, the b2b industry is turning to machine learning for greater insights into each customer lifecycle stage.

Here are some of the ways that machine learning technology is making an impact in b2b marketing technology. 

Read More

Never Miss an Insight!

Get the latest in digital, technology and content marketing delivered right to your inbox.

RECENT POSTS