Finding Success From Your White Paper Marketing

By Stephanie AlexandreApr 20, 2018

Getting the most out of white papers takes focus and persistence. Keeping your white paper style consistent and attention-grabbing is a good practice to start with, but what else can you do to attract viewers?  Here are some additional strategies to find success from your white paper marketing.

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HubSpot is Dropping its Keyword Tool. What’s Next for Inbound Marketing?

By Stephanie AlexandreApr 12, 2018

By the end of this May, HubSpot will no longer be supporting its keyword tool. This is a result of updates to search engines, such as Google, which are following longer keyword phrases instead. Digital Marketers still have HubSpot’s Content Strategy Tool, and HubSpot is prepared to move beyond their outdated keyword tool. Here’s what you need to know about HubSpot’s upcoming changes.

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Why WordPress Remains a Top Choice for Securing Inbound Traffic

By Stephanie AlexandreApr 06, 2018

New data has shown an impressive 30% of the top ten million websites on the Internet are currently using Wordpress. That means WordPress is making up about 60.2% of the market share for inbound, effectively placing it as a top choice for inbound traffic. Digital marketers, here are some reasons why WordPress remains at the top of inbound traffic.

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B2B Digital Marketing Trends to Pay Attention To

By Stephanie AlexandreApr 04, 2018

Last year, b2b marketers were given a glimpse of the future with artificial intelligence improvements, video marketing, and block chain technology. As technology changes, digital marketing tactics must follow.

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Develop Your B2B Content Marketing Strategy

By Stephanie AlexandreMar 30, 2018

Developing ideas for your content marketing strategy can be a difficult task, it is important to set goals, and consider how your content will benefit your audience. Use yourself as an example, is your goal to generate more leads? Maybe, you’d like to be positioned as a thought leader. Still need some help getting started? We’ve taken the time to share these three steps you can take to build shape your content marketing efforts.

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Why Social Media Matters For B2B Marketing & Sales

By Stephanie AlexandreMar 23, 2018

When building the best b2b marketing strategy for your business, social media may not be an idea that readily comes to mind. It’s a common myth that social media isn’t relevant to b2b marketers. With many of your prospects regularly sharing content through social media, there are plenty of opportunities for marketers to attract prospects with their own content.

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Is It Time to Re-evaluate Your B2B Marketing Strategy?

By Stephanie AlexandreMar 16, 2018

Every b2b company has a marketing strategy they’ve developed, with goals and expectations set for a specific timeframe. However, many times these goals are abandoned and never fully reached.

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5 Guidelines for B2B Web Development in 2018

By Stephanie AlexandreMar 08, 2018

In the b2b marketing landscape, a functional, intuitive website design is crucial when driving lead generation and measuring up to competitors. Websites need search engine optimization, a strong content management system, and accessible load times to work effectively. Digital marketers should follow these five guidelines for their b2b web development in 2018. 

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A Guide to B2B Email Marketing Best Practices

By Stephanie AlexandreFeb 16, 2018

Around 90 billion business emails are sent each day, with 73% of Senior-level marketers calling email marketing a vital aspect of their business.

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4 Tips for Developing Your B2B Brand Strategy

By Stephanie AlexandreFeb 09, 2018

One of the many challenges b2b marketers face is creating an effective brand strategy to make their brand stand out among competitors. What does your brand offer in terms of value? How does it resonate with your audience and relate to their emotional side?

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