2021 Website Trends

By Karina MohammedJan 25, 2021

image credit: rawpixel/shutterstock.com

Last year we packed up our offices and learned to work with our pets calling for attention and children walking into our meetings. The new WFH life challenged businesses to rethink the sales model. With no sales team on the road and more clients at home and online, our websites became an even more important sales vehicle, and it should be optimized as such - for a great user experience that will keep users visiting and revisiting. Here are some website trends we expect to see in 2021.

Read More

Humanizing your Brand in a Digital Era

By Karina MohammedJan 05, 2021

image credit: goodluz/shutterstock.com

At its core, marketing is about connecting with people, and in today’s digital era, human connection is still a vital conversion ingredient. 

Read More

A New Year Awaits: Reflecting on Digital Marketing in 2020

By Philip BerardoNov 24, 2020

 

image credit: SFIO CRACHO/shutterstock.com

It’s safe to say most of the world is in agreement that 2020 was a difficult year for our professional and personal lives. A lot has changed in the way businesses operate, and digital marketing has seen a number of notable shifts. As we navigate the rest of the year and make our way to 2021, it’s important for digital marketers to reflect on past strategies, campaigns, new client relationships, and evolving business plans. This reflection can help motivate and empower digital marketing teams in the year ahead. In this post, we will be taking a look back at digital marketing in 2020.

Read More

What Does it Mean to Have a Brand Essence?

By Philip BerardoNov 18, 2020

 

image credit: Rawpixel.com/shutterstock.com

Has your marketing team ever heard the phrase “brand essence”? It may be a common phrase, but it’s not always clear how a brand establishes an “essence.” What does essence mean? Essentially, brand essence encompasses your brand’s defining traits that allow it to resonate with your audience and stand out among your competitors. For a strong essence, your brand needs to be unique, visceral, relevant, authentic, durable, and have a clear focus. In this post, we will further define what it means to have a brand essence in your marketing company.

Read More

Measuring User Engagement on Your B2B Marketing Website

By Philip BerardoNov 11, 2020

 

image credit: NicoElNino/shutterstock.com

As B2B marketers, we have plenty of prospect and customer data to keep track of. When a conversion occurs, we are there to analyze and determine follow-up steps. Within a B2B marketing website, you are bound to receive several notable interactions. This is why it’s critical to pay close attention to your user engagement metrics—such as a user’s browsing habits, CTAs they click, time spent on a webpage, etc. Here’s how your company can measure user engagement on your B2B marketing website.

Read More

What is the AIDA Model in Marketing?

By Philip BerardoNov 06, 2020

 

image source: astel design/shutterstock.com

In the vast world of digital marketing, lead conversion isn’t a simple one-two process. There are several stages a lead must go through in their buyer journey before becoming a customer. This is something all marketers, whether B2C or B2B, understand, yet there is often confusion around the process of lead conversion itself. This is where the AIDA model comes into play; it is a model that helps explain each of the four stages someone goes through before making a purchase. In this post, we will be breaking down the AIDA model and its use in marketing.

Read More

A Guide to Brand Positioning for Digital Marketers

By Philip BerardoOct 28, 2020

 

image credit: Rawpixel.com/shutterstock.com

The value of a brand can be found in many of its components such as its messaging, tone of voice, and how it helps its audience. When it comes to developing brand identity in today’s online space, there is a lot for digital marketers to consider. The most notable online brands are unique, value-driven masters of their craft—and the secret to their success often lies within their positioning.

Brand positioning can be defined as the metaphorical place your company aims to own in the mind of your target customer. In this post, we will be sharing a guide to brand positioning for digital marketers.

Read More

3 Tips to Implement Automation In Your Marketing Strategy

By Philip BerardoOct 21, 2020

 

image credit: mrmohock/shutterstock.com

As marketers, we have a lot of day-to-day tasks to take care of—from keeping up with newly-generated leads to planning out pieces to support an upcoming marketing campaign. Marketing automation serves as an effective, time-saving method to ensure your leads and customers are receiving follow-ups based on the actions they take. For example, a user downloads an eBook on your marketing website and receives an automated email that shares a related blog post.

In this post, we will be sharing three tips to implement automation in your marketing strategy.

Read More

How 2021 Will Impact Chief Marketing Officers

By Philip BerardoOct 16, 2020

 

image credit: fizkes/shutterstock.com

There is a lot of uncertainty around the future of marketing in 2021, and many chief marketing officers (CMOs) are doing their best to plan accordingly. With a shift to stronger customer-focused strategies, the new year could be both exciting for CMOs and perhaps a bit overwhelming. Recently, Forrester shared its 2021 predictions report, which provided new insights into the changes CMOs can expect in the marketing landscape in 2021. Here is an overview of how 2021 will impact chief marketing officers.

Read More

Inbound 2020: Additional Highlights for Marketers

By Philip BerardoOct 07, 2020

 

image credit: garagestock/shutterstock.com

Back in September, we shared out top highlights from Inbound 2020, with a focus on HubSpot’s new CMS tools, email marketing, and LinkedIn. You can read that post by clicking here! We felt there was still more to explore in the world of Inbound. In this post, we’ll be sharing some additional highlights from Inbound 2020 that marketers should know.

Read More

Never Miss an Insight!

Subscribe to weekly blog updates, featuring topics such as branding, digital marketing, and web design strategies. 

RECENT POSTS