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When thinking of the term “essence,” it’s helpful to compare it to the people you interact with on a daily basis. A person’s essence acts as their defining character—their personality, personal drive, and emotional tone all help to make this up. Now, compare this to the way your marketing company describes its brand. You may have a few specific adjectives such as fearless, inspiring, or bold.
Your brand essence is a defining trait that makes your brand not only resonate with your audience but also stand out from competitors. Here’s how your marketing company can define its brand essence.Read More