What are Vanity Metrics in a Marketing Strategy?

By Philip BerardoSep 17, 2020

 

image credit: Andrey_Popov/shutterstock.com

Marketers have dozens of unique metrics to keep track of in order to ensure their marketing goals are being properly met. This can include lead conversions, content downloads, and organic traffic from search engines, among others. However, not all of these metrics hold the same value in your marketing strategy. In between the metrics that help prove your company’s return on investment (ROI), there are vanity metrics. In this post, we will be defining vanity metrics and their role in your marketing strategy.

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How Pantone’s 2020 Color of the Year Affects Digital Marketing

By Philip BerardoSep 11, 2020

 

image credit: ESB Professional/shutterstock.com

Late last year, Pantone revealed that Classic Blue was their choice for the 2020 color of the year. This color was meant to reflect human spirit, resilience, and a warm sensation. Though some felt it was a safe pick, there's no denying the appealing, soothing nature of Classic Blue! We even shared our insights into this color choice back in January. In this post, we’re taking a look at how Pantone’s 2020 color of the year affects digital marketing.

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What Does a Contextual Marketing Strategy Look Like?

By Philip BerardoAug 05, 2020

 

image credit: Rawpixel.com/shutterstock.com

Contextual marketing is a more personalized approach to marketing; it is a strategy that centers around the users coming to your website and what they are looking for. Essentially, it helps ensure that the content you are delivering is relevant to a user based on their stage in the buyer’s journey and any pain points they have. When working alongside personalization, contextual marketing is an effective strategy to meet a user’s needs, habits, and goals. In this post, we will be further defining contextual marketing and what a proper strategy looks like.

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How Dynamic Content Personalizes Your Digital Marketing Strategy

By Philip BerardoJun 12, 2020

 

image credit: fizkes/shutterstock.com

In digital marketing, dynamic content refers to content—such as an email, webpage, or even call-to-action (CTA)—that changes based on a user’s behavior and session data. In other words, it adapts to their actions and provides a more personalized experience as they digest your content. Most commonly, digital marketers will implement dynamic content across their website—which can increase conversions in addition to making for a captivating browsing experience. Here are a few ways dynamic content personalizes your digital marketing strategy. 

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What Is Agile Marketing? Defining a Data-Driven Strategy

By Philip BerardoMay 29, 2020

 

image credit: G-Stock Studio/shutterstock.com

In today’s marketing landscape, there are dozens of unique strategies that your team may consider implementing. Whether you try account-based marketing or go fully Inbound, these strategies have their benefits and initial challenges to overcome. Agile marketing is a marketing strategy that focuses on a data-driven approach—analyzing real-time data and responding quickly. Let’s further define agile marketing and its significance as a powerful marketing strategy.

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Additional Best Practices for Marketers Working Remotely

By Philip BerardoApr 17, 2020

 

image credit: LStockStudio/shutterstock.com

Last month, we shared some best practices for marketers working from home amid COVID-19. The work-from-home process isn’t something that everyone will be used to, which is why we’ve found it helpful to brush up on some helpful guidelines and practices. Here are some additional best practices for your marketing team working remotely during COVID-19.

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Best Practices for Marketers Working Remotely During COVID-19

By Philip BerardoMar 26, 2020

 

image credit: Flamingo Images/shutterstock.com

With many uncertainties around COVID-19 and when this epidemic will begin to alleviate, marketers are finding themselves working remotely for extra precaution. Above all, safety is most important for all employers and their workers; staying home is becoming a necessity. However, for many marketers, remote work is something unfamiliar and confusing. To help your marketing team stay productive and encouraged, here are a few best practices for working remotely during COVID-19.

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Defining Marketing Attribution and How to Use it Effectively

By Philip BerardoMar 12, 2020

 

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When it comes to reporting marketing data, there’s a lot to consider in terms of success and shortcomings. You may have even found yourself closely analyzing metrics to uncover hidden patterns or inconsistencies in your data. To help track the progress of your company’s marketing and sales teams, marketing attribution is a strategy your company should be considering. Here’s what you need to know about marketing attribution and how to use it effectively.

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What Marketing Conferences Should Your Company Attend in 2020?

By Philip BerardoJan 30, 2020

 

image credit: RawPixel.com/shutterstock.com

Each new year brings dozens of exciting marketing conferences all over the country (and the world for that matter!) Choosing the right conference for your company to attend can be challenging—especially when considering the cost and time needed. It also comes down to which conferences are offering discussion around topics that appeal to your company and industry. To help make your selection easier, here are a few marketing conferences your company should look into for 2020.

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Pantone’s 2020 Color Forecast: New Design Ideas for Marketers

By Philip BerardoJan 09, 2020

 

image credit: Georgejmclittle/shutterstock.com

Each year, Pantone reveals a “color of the year” to represent a specific theme and convey a message in the new year. Companies and brands are assessed for their use of different colors and creative designs. If you’re in the marketing or graphic design industry, this is a great opportunity to plan your use of color for new projects! Here’s what Pantone’s 2020 color forecast says about this year in marketing and design.

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