These Metrics can Make or Break Your Digital Marketing

By Philip BerardoNov 16, 2018

When it comes to measuring campaign success in your b2b organization, metrics will no doubt be your greatest asset. Metrics--such as session duration, bounce rates, and lead conversion rates--allow digital marketers to keep track of website engagement rates and how their content is resonating with their audience. If those metrics are struggling, it can be difficult to get back on track. 

In order to meet your digital marketing goals and avoid falling off track, these are the metrics you need to be fully utilizing on your website. 

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A Digital Marketer's Guide to Designing Forms for Lead Generation

By Philip BerardoOct 17, 2018

There are dozens of areas for digital marketer’s to focus their efforts for lead generation; but one of the trickier methods comes from creating forms on your company website. Sometimes you'll have too many fields for a potential new lead to fill out, or your call-to-actions are misleading and uninformative. 

To avoid some of the pitfalls of form design, digital marketers can follow this step-by-step guide for designing forms for lead generation. 

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Predicting the Future of Technology in Digital Marketing

By Philip BerardoJul 19, 2018

Take a moment to think about the many tech buzzwords digital marketers tend to use today; AI, machine learning, and the Internet of Things are all major topics of interest. Since digital marketing is constantly evolving, this year will once again bring technology advancements along for the long run.

Here are several innovations in technology for digital marketing that we’re expecting in the near future.

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Detective Mark-Eter: The Case of Cross-Device Identity

By Ryan TrabalkaAug 16, 2016

Today in the world of business, marketers often overlook the use of modern technology in their marketing plans. Your buyer personas use computers, tablets, and smart phones on a daily basis, along with any other devices they may incorporate into their lives. We all have an idea of how data driven marketing works, but being able to track customers through multiple devices becomes a subject of interest.

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6 Ways to Improve Your Content Marketing Strategy in 2016

By Lindsay CarterJan 20, 2016

Before you dive into business as usual in 2016, take the time to map out a content marketing strategy that identifies new insights and inspirations that improve upon last year’s results.

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