There are dozens of areas for digital marketer’s to focus their efforts for lead generation; but one of the trickier methods comes from creating forms on your company website. Sometimes you'll have too many fields for a potential new lead to fill out, or your call-to-actions are misleading and uninformative.
To avoid some of the pitfalls of form design, digital marketers can follow this step-by-step guide for designing forms for lead generation.
Take a moment to think about the many tech buzzwords digital marketers tend to use today; AI, machine learning, and the Internet of Things are all major topics of interest. Since digital marketing is constantly evolving, this year will once again bring technology advancements along for the long run.
Here are several innovations in technology for digital marketing that we’re expecting in the near future.
Today in the world of business, marketers often overlook the use of modern technology in their marketing plans. Your buyer personas use computers, tablets, and smart phones on a daily basis, along with any other devices they may incorporate into their lives. We all have an idea of how data driven marketing works, but being able to track customers through multiple devices becomes a subject of interest.
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Before you dive into business as usual in 2016, take the time to map out a content marketing strategy that identifies new insights and inspirations that improve upon last year’s results.
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