Best Practices for Marketers Working Remotely During COVID-19

By Philip BerardoMar 26, 2020

 

image credit: Flamingo Images/shutterstock.com

With many uncertainties around COVID-19 and when this epidemic will begin to alleviate, marketers are finding themselves working remotely for extra precaution. Above all, safety is most important for all employers and their workers; staying home is becoming a necessity. However, for many marketers, remote work is something unfamiliar and confusing. To help your marketing team stay productive and encouraged, here are a few best practices for working remotely during COVID-19.

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Defining Marketing Attribution and How to Use it Effectively

By Philip BerardoMar 12, 2020

 

image credit: NicoElNino/shutterstock.com

When it comes to reporting marketing data, there’s a lot to consider in terms of success and shortcomings. You may have even found yourself closely analyzing metrics to uncover hidden patterns or inconsistencies in your data. To help track the progress of your company’s marketing and sales teams, marketing attribution is a strategy your company should be considering. Here’s what you need to know about marketing attribution and how to use it effectively.

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What Marketing Conferences Should Your Company Attend in 2020?

By Philip BerardoJan 30, 2020

 

image credit: RawPixel.com/shutterstock.com

Each new year brings dozens of exciting marketing conferences all over the country (and the world for that matter!) Choosing the right conference for your company to attend can be challenging—especially when considering the cost and time needed. It also comes down to which conferences are offering discussion around topics that appeal to your company and industry. To help make your selection easier, here are a few marketing conferences your company should look into for 2020.

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Pantone’s 2020 Color Forecast: New Design Ideas for Marketers

By Philip BerardoJan 09, 2020

 

image credit: Georgejmclittle/shutterstock.com

Each year, Pantone reveals a “color of the year” to represent a specific theme and convey a message in the new year. Companies and brands are assessed for their use of different colors and creative designs. If you’re in the marketing or graphic design industry, this is a great opportunity to plan your use of color for new projects! Here’s what Pantone’s 2020 color forecast says about this year in marketing and design.

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Defining Brand Essence in Your Digital Marketing Company

By Philip BerardoOct 25, 2019

 

image credit: Artur Szczybylo/shutterstock.com

When thinking of the term “essence,” it’s helpful to compare it to the people you interact with on a daily basis. A person’s essence acts as their defining character—their personality, personal drive, and emotional tone all help to make this up. Now, compare this to the way your marketing company describes its brand. You may have a few specific adjectives such as fearless, inspiring, or bold.

Your brand essence is a defining trait that makes your brand not only resonate with your audience but also stand out from competitors. Here’s how your marketing company can define its brand essence.

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How to Resolve a High Bounce Rate on Your Digital Marketing Website

By Philip BerardoOct 18, 2019

 

image credit: NicoElNino/shutterstock.com

If you’ve analyzed your digital marketing company’s website recently, you’ve probably looked into its current bounce rate—and you may have asked yourself, “why are so many people leaving my website without clicking anything?” When a new visitor’s session is cut short, it could be due to a lack of engagement opportunities on your website.

Luckily, there are plenty of strategies that can help your company reduce its website bounce rate. In this post, we’ll be sharing some key action items you can implement to keep your visitors from bouncing so soon.

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Digital Marketing in 2020: What will the Next Decade Bring?

By Philip BerardoAug 06, 2019

image credit: Wright Studio/shutterstock.com

It’s hard to believe that we’ve almost reached a new decade. With 2020 looming over the horizon, there are plenty of thoughts to consider about the state of digital marketing. Each new year always manages to bring a few surprises to the digital marketing landscape (remember when HubSpot helped destroy the sales funnel last year?) So as we make our way through the last weeks of the summer, let’s take a look ahead at digital marketing in 2020.

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4 Email Marketing Best Practices You Should Be Following

By Philip BerardoJul 26, 2019

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Email marketing can carry a number of complications that prevent you from reaching a contact’s mailbox. The way you craft the perfect subject line, address the contact, and the content you’re sharing makes a big difference in determining your open and click rates. Failing to adhere to email marketing best practices can land your email a spot in a contact’s junk folder and increase unsubscribes as a result. Here are email marketing best practices you should be following.

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Digital Transformation: How B2B Marketing is Evolving

By Philip BerardoJun 27, 2019

image credit: Wright Studio/shutterstock.com

Let’s take a trip back to the year 2017. That year, a report from eMarketer showed that only 21% of marketers had adopted digital transformation programs for their marketing. Despite such a low number, many marketers believed that new technology in the digital age could lead to bold, creative ideas.

In 2019, an effort to shift to digital transformation has affected several b2b businesses. In fact, some companies have seen five times more growth in revenue, as a result of digital transformation efforts. Here is how we can expect digital transformation to affect b2b marketing in the year ahead.

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How You Can Enhance Your Organic Lead Generation Strategy

By Philip BerardoJun 20, 2019


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An effective, organic lead generation machine is every digital marketer’s dream. Unfortunately, this isn’t exactly an easy accomplishment. Driving organic traffic to your website is only phase one of a larger strategy to bring in qualified leads; even if you’re finding new visitors accessing your website every day, how many of them are actually engaging and converting? If your organic lead generation strategy could use some enhancements, here are some tips you can follow.

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