4 Email Marketing Best Practices You Should Be Following

By Philip BerardoJul 26, 2019

image credit: one photo/shutterstock.com

Email marketing can carry a number of complications that prevent you from reaching a contact’s mailbox. The way you craft the perfect subject line, address the contact, and the content you’re sharing makes a big difference in determining your open and click rates. Failing to adhere to email marketing best practices can land your email a spot in a contact’s junk folder and increase unsubscribes as a result. Here are email marketing best practices you should be following.

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Digital Transformation: How B2B Marketing is Evolving

By Philip BerardoJun 27, 2019

image credit: Wright Studio/shutterstock.com

Let’s take a trip back to the year 2017. That year, a report from eMarketer showed that only 21% of marketers had adopted digital transformation programs for their marketing. Despite such a low number, many marketers believed that new technology in the digital age could lead to bold, creative ideas.

In 2019, an effort to shift to digital transformation has affected several b2b businesses. In fact, some companies have seen five times more growth in revenue, as a result of digital transformation efforts. Here is how we can expect digital transformation to affect b2b marketing in the year ahead.

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How You Can Enhance Your Organic Lead Generation Strategy

By Philip BerardoJun 20, 2019


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An effective, organic lead generation machine is every digital marketer’s dream. Unfortunately, this isn’t exactly an easy accomplishment. Driving organic traffic to your website is only phase one of a larger strategy to bring in qualified leads; even if you’re finding new visitors accessing your website every day, how many of them are actually engaging and converting? If your organic lead generation strategy could use some enhancements, here are some tips you can follow.

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2 Marketing Tactics to Grow Your SaaS Business Online

By Philip BerardoMay 15, 2019


image credit: Wright Studio/shutterstock.com

Growing your SaaS business takes more than just a quality service; you need to have a strong online presence. In an industry of endless competition, this means the way you promote you business and brand online has become more crucial than ever. We’ve previously shared several marketing strategies to grow your SaaS business, including content development and co-marketing campaigns. Here are two tactics your company can use to increase your online presence and build trust.

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3 Marketing Technology Trends for Your B2B Business

By Cristianna BarczApr 24, 2019

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Technology is an ever-changing aspect of the b2b business world. Whether your company keeps up (or fails to keep up) with the industry, changes can ultimately affect the success of your business. You will want to know the technology trends that your competitors are implementing, especially when it comes to marketing your brand to your audience. Here are three marketing technology trends you should be aware of.

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4 B2B Web Design Strategies You Should Know for 2019

By Cristianna BarczMar 07, 2019

image credit: Rawpixel.com/shutterstock.com

Your b2b website design plays a vital role in attracting users or turning them away from your company. To keep up with the rapidly changing digital marketing industry, you should feel confident in knowing that your website is up-to-date with current design trends.

Here are a few tips on how to design a website that will engage your users and allow your company to continue to compete with other b2b businesses in 2019. 

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Is Your Company Ready for these 2019 SaaS Marketing Trends?

By Philip BerardoFeb 14, 2019

image credit: Rawpixel.com/shutterstock

The year ahead is full of marketing opportunities for SaaS companies. From increased integration with social media marketing, to personalization offers for customers, there are a lot of strategies to take note of. These are the 2019 marketing trends that your SaaS company should know about.

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These Metrics Can Make or Break Your Digital Marketing

By Philip BerardoNov 16, 2018

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When it comes to measuring campaign success in your b2b organization, metrics will no doubt be your greatest asset. Metrics--such as session duration, bounce rates, and lead conversion rates--allow digital marketers to keep track of website engagement rates and how their content is resonating with their audience. If those metrics are struggling, it can be difficult to get back on track. 

In order to meet your digital marketing goals and avoid falling off track, these are the metrics you need to be fully utilizing on your website. 

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A Digital Marketer's Guide to Designing Forms for Lead Generation

By Philip BerardoOct 17, 2018

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There are dozens of areas for digital marketer’s to focus their efforts for lead generation; but one of the trickier methods comes from creating forms on your company website. Sometimes you'll have too many fields for a potential new lead to fill out, or your call-to-actions are misleading and uninformative. 

To avoid some of the pitfalls of form design, digital marketers can follow this step-by-step guide for designing forms for lead generation. 

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Build Brand Recognition with these B2B Digital Marketing Strategies

By Philip BerardoAug 16, 2018

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Digital marketing can be a major asset to build brand recognition online. Some b2b marketers choose to focus on content creation or blogging, while others lean more toward advertising their brand through social media. When it comes to building your brand recognition, you’ll want to start by following these b2b digital marketing strategies.

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