Entering the world of b2b digital marketing can be intimidating for small businesses. With a strong emphasis on digital content and brand development, staying ahead of the competition is no simple task. To help lead small businesses through the digital landscape, here’s your guide to the basics of b2b digital marketing.Read More
Competition is expected in b2b digital marketing, and the strategies your business uses should give you an advantage over your competitors. If your digital marketing strategies aren’t getting you the results you need - such as increased traffic from content development - there’s no sense in sticking to it. Here are several warning signs of a weak strategy in your b2b digital marketing.
It’s difficult to imagine where digital marketing would be without search engine optimization; it’s the glue that holds your content together in relevant search results, and attracts visitors to your website. By 2020, investments for SEO are already estimated to have a 45% growth rate. So why are some marketers claiming that SEO may no longer be relevant in 2018?Read More
Last year, b2b marketers were given a glimpse of the future with artificial intelligence improvements, video marketing, and block chain technology. As technology changes, digital marketing tactics must follow. The age of b2b digital marketing is on a steady incline for 2018, and marketers may need to change up their strategies to keep up with the latest tech trends. That’s why we’re giving you a look at the year ahead in b2b digital marketing.Read More
Interactive content continues to give marketers the ability to provide user interaction in real-time. Interactive content is about to change everything we know about digital marketing. When offering reading and video, it’s difficult for marketers to know if prospects are actually staying focused on the delivered content.
Return on investment is already improving through interactive content, with marketers now seeing conversion rates increase by 2-5 times. If your company is looking to build stronger relationships with prospects and potential leads, you’ll want to know about these benefits to using interactive content.Read More
Before you dive into business as usual in 2016, take the time to map out a content marketing strategy that identifies new insights and inspirations that improve upon last year’s results.Read More
Regardless of how small the task, every marketing action needs a bigger plan. While it is easy to dive right into, say, social media or lead generation, without a big picture plan it is like going for a drive without a destination or a road map to get there.Read More
For most marketers, digital marketing isn’t a native language. It’s another tool we’ve adopted and added to our marketing toolbelt to be used later as a part of a larger integrated campaign. With the rules of digital marketing changing seemingly every day, its tempting for marketers to jump on a trend to “see what works”. The problem is knowing when to jump off – or jumping off too early! Below are the top three things you need to stop doing in your digital marketing campaign right away.Read More