The amount of analytics information the average b2b business must keep track of is no doubt overwhelming. Whether it’s organic and direct traffic, session durations, or entrances and exits, there is a vast array of data to measure. In some cases, your website may even experience a spike in bounce rate for seemingly no reason.
The truth is, there is an underlying pattern behind the rise and fall of your bounce rate. Here’s what you need to know to understand and improve your b2b website’s bounce rate through Google analytics.