When it comes to measuring campaign success in your b2b organization, metrics will no doubt be your greatest asset. Metrics--such as session duration, bounce rates, and lead conversion rates--allow digital marketers to keep track of website engagement rates and how their content is resonating with their audience. If those metrics are struggling, it can be difficult to get back on track. 

In order to meet your digital marketing goals and avoid falling off track, these are the metrics you need to be fully utilizing on your website. 

The amount of analytics information the average b2b business must keep track of is no doubt overwhelming. Whether it’s organic and direct traffic, session durations, or entrances and exits, there is a vast array of data to measure. In some cases, your website may even experience a spike in bounce rate for seemingly no reason.

The truth is, there is an underlying pattern behind the rise and fall of your bounce rate. Here’s what you need to know to understand and improve your b2b website’s bounce rate through Google analytics. 

Prove the ROI of your marketing with metrics your boss actually cares about.

We spend so much of our time measuring and analyzing every metric that we generate that it’s easy to lose sight of the stats that really matter, especially to your boss. Prove the ROI of your effective marketing techniques by presenting these six metrics.

Prove the ROI of your marketing with metrics your boss actually cares about.

We spend so much of our time measuring and analyzing every metric that we generate that it’s easy to lose sight of the stats that really matter, especially to your boss. Prove the ROI of your effective marketing techniques by presenting these six metrics.

Prove the ROI of your marketing with metrics your boss actually cares about.

We spend so much of our time measuring and analyzing every metric that we generate that it’s easy to lose sight of the stats that really matter, especially to your boss. Prove the ROI of your effective marketing techniques by presenting these six metrics.

If you’re following along with this series, I’ve covered how to calculate the cost of acquiring a customer and how your agency impacts that cost. Now we’re going to totally geek out with a ratio:

Ratio of Customer Lifetime Value to Customer Acquisition Costs

Prove the ROI of your marketing with metrics your boss actually cares about.

We spend so much of our time measuring and analyzing every metric that we generate that it’s easy to lose sight of the stats that really matter, especially to your boss. Prove the ROI of your effective marketing techniques by presenting these six metrics.

This calculation will help you, and your boss, determine the portion of your CAC that can be attributed to your agency. With this information you can determine if you are under- or over-investing in your marketing efforts.

Prove the ROI of your marketing with metrics your boss actually cares about.

We spend so much of our time measuring and analyzing every metric that we generate that it’s easy to lose sight of the stats that really matter, especially to your boss. Prove the ROI of your effective marketing techniques by presenting these six metrics.