Understanding and Improving Your Bounce Rate in Google Analytics

By Stephanie AlexandreJul 11, 2018

The amount of analytics information the average b2b business must keep track of is no doubt overwhelming. Whether it’s organic and direct traffic, session durations, or entrances and exits, there is a vast array of data to measure. In some cases, your website may even experience a spike in bounce rate for seemingly no reason.

The truth is, there is an underlying pattern behind the rise and fall of your bounce rate. Here’s what you need to know to understand and improve your b2b website’s bounce rate through Google analytics. 

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Using Analytics: Be Subtle and Intuitive

By Linden KleinMar 01, 2016

 

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Metrics That Matter, Part 5 of 6: Determining Where New Business Comes From

By Chris FullerApr 15, 2015

Prove the ROI of your marketing with metrics your boss actually cares about.

We spend so much of our time measuring and analyzing every metric that we generate that its easy to lose sight of the stats that really matter, especially to your boss. Prove the ROI of your effective marketing techniques by presenting these six metrics.

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Metrics that Matter, Part 4 of 6: How long will it take to profit from a customer?

By Chris FullerApr 07, 2015

Prove the ROI of your marketing with metrics your boss actually cares about.

We spend so much of our time measuring and analyzing every metric that we generate that its easy to lose sight of the stats that really matter, especially to your boss. Prove the ROI of your effective marketing techniques by presenting these six metrics.

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Metrics That Matter, Part 3 of 6: Ratio of Customer Lifetime Value to CAC (CLV:CAC)

By Chris FullerMar 26, 2015

Prove the ROI of your marketing with metrics your boss actually cares about.

We spend so much of our time measuring and analyzing every metric that we generate that its easy to lose sight of the stats that really matter, especially to your boss. Prove the ROI of your effective marketing techniques by presenting these six metrics.

If you’re following along with this series, I’ve covered how to calculate the cost of acquiring a customer and how your agency impacts that cost. Now we’re going to totally geek out with a ratio:

Ratio of Customer Lifetime Value to Customer Acquisition Costs

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Metrics That Matter, Part 2 of 6: Agency Marketing Percent of Customer Acquisition Cost (A%CAC)

By Chris FullerMar 24, 2015

Prove the ROI of your marketing with metrics your boss actually cares about.

We spend so much of our time measuring and analyzing every metric that we generate that its easy to lose sight of the stats that really matter, especially to your boss. Prove the ROI of your effective marketing techniques by presenting these six metrics.

This calculation will help you, and your boss, determine the portion of your CAC that can be attributed to your agency. With this information you can determine if you are under- or over-investing in your marketing efforts.

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Metrics That Matter, Part 1 of 6: Customer Acquisition Cost (CAC)

By Chris FullerMar 20, 2015

Prove the ROI of your marketing with metrics your boss actually cares about.

We spend so much of our time measuring and analyzing every metric that we generate that its easy to lose sight of the stats that really matter, especially to your boss. Prove the ROI of your effective marketing techniques by presenting these six metrics.

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