Stephanie Alexandre

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Recent Posts

How to Effectively Review Your B2B Sales Funnel

By Stephanie AlexandreOct 23, 2017

When reviewing your sales funnel, it’s easy to get lost in the midst of complex data analysis and not know where to start. Your sales funnel isn’t just about your company’s sales; it’s relevant to your marketing team's strategies as well. If your company is struggling with generatinging b2b leads or revieiwing its sales funnel, here are some helpful steps to take to get you in the right direction.  

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The Future of Artificial Intelligence in B2B

By Stephanie AlexandreOct 16, 2017

In the past year, the usage of artificial intelligence in B2B marketing has consistently grown, and is expected to increase even further in 2018. Nearly 2/3 of B2B marketers are looking to adopt AI for their marketing strategies, including optimization and social advertising. With an AI renaissance on the horizon, here’s what you should know about the future of artificial intelligence in B2B. 

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Develop a Strong Content Marketing Strategy in 3 Steps

By Stephanie AlexandreOct 13, 2017

A successful content marketing campaign is difficult to create if a proper strategy was never implemented beforehand. According to Forbes, only 37% of B2B marketers have established a content marketing strategy. Here are 3 easy steps to help your company build a strong content marketing strategy. 

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An Overview of B2B Marketing in 2017

By Stephanie AlexandreOct 13, 2017

The biggest takeaway from 2017 is that B2B marketers are realizing the importance of promoting their brands digitally. In a study from the Content Marketing Institute, over 50% of marketers have stated they will focus more spending on content marketing within the next year. With a rise in both content and digital marketing, here are some of the key trends from 2017 for B2B marketing. 

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How to Follow-Up on a Strong Sales Presentation

By Stephanie AlexandreSep 28, 2017

When finishing a sales presentation, the moment of truth arrives as your prospects leave the room; were you able to make a convincing offer? Conducting a strong presentation is important, but without a proper follow-up your prospects may not hold a lasting impression of your company’s offering. Here are some ways you can follow-up a strong sales presentation with a memorable leave-behind piece.

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Interactive Content is the Future of Digital Marketing

By Stephanie AlexandreSep 20, 2017

Interactive content continues to give marketers the ability to provide user interaction in real-time. Interactive content is about to change everything we know about digital marketing.When offering reading and video, it’s difficult for marketer’s to know if prospects are actually staying focused on the delivered content. However, interactive content encourages action and resonates with a person’s natural tendency to enjoy learning through hands-on experience.

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Align Marketing and Sales Teams Around Buyer Personas

By Stephanie AlexandreSep 07, 2017

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Driving ROI by Utilizing Marketing Automation

By Stephanie AlexandreAug 22, 2017

Despite the growing adoption rate, some companies are finding that their marketing automation isn’t driving ROI as had been originally anticipated. Forbes has reported that an estimated 53% of companies are already using marketing automation, while an additional 37% are planning to integrate it. Here are some reasons why your company’s marketing automation may be giving an inconsistent ROI.

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The 4 B2B Content Qualities That Influence Purchasing Behavior

By Stephanie AlexandreAug 11, 2017

According to a recent joint study conducted by the Content Marketing Institute and SmartBrief, content has more power in the B2B purchasing processes than ever. Over 1,200 executives and business professionals were interviewed and asked about the type of content that compels them to seal the deal. Creating remarkable content that contains these following 4 qualities will ensure that your B2B organization is set for success.

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3 Next–Gen Tools for B2B Sales & Marketing

By Stephanie AlexandreAug 09, 2017

The best businesses know they need to evolve and adapt in order to reach their sales goals, but finding the rights tools in an ever-changing landscape can prove challenging. That is why we have come up with a list cutting edge next-gen tools to help you find marketing success. As marketers, we understand what it takes to move the needle and how to help our B2B clients redefine their goals and priorities. These tools are meant to help your organization regain its agility all while developing a clearer understanding of your target audience. 

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