A Digital Marketer's Guide to Designing Forms for Lead Generation

By Philip BerardoOct 17, 2018

There are dozens of areas for digital marketer’s to focus their efforts for lead generation; but one of the trickier methods comes from creating forms on your company website. Sometimes you'll have too many fields for a potential new lead to fill out, or your call-to-actions are misleading and uninformative. 

To avoid some of the pitfalls of form design, digital marketers can follow this step-by-step guide for designing forms for lead generation. 

Read More

Most Popular Social Media Platforms For B2B Marketers To Distribute Content

By Lindsay CarterFeb 01, 2016

If you were wondering which social media platforms were most popular amongst B2B companies distributing content marketing, look no further. According to The Content Marketing Institute and MarketingProfs, their annual benchmark report on B2B content marketing reflected LinkedIn (94%) as the most popular platform for content distribution.

Read More

6 Ways to Improve Your Content Marketing Strategy in 2016

By Lindsay CarterJan 20, 2016

Before you dive into business as usual in 2016, take the time to map out a content marketing strategy that identifies new insights and inspirations that improve upon last year’s results.

Read More

8 Questions to Ask When Creating a B2B Buyer Persona

By Samantha FellerDec 02, 2015

Buyer personas are an important part of your inbound marketing strategy because they tie your online sales and marketing efforts together. A buyer persona is a semi fictional representation of your real customer base that comes from industry research and your professional experiences. It is a profile of your ideal customer that provides insight into who you are selling to.

Read More

4 Common Misconceptions About Lead Generation

By Samantha FellerNov 04, 2015

Lead generation is a hot topic that is getting hotter by the day. With the buzz lead generation has created comes misconceptions around best practices.

Read More

How do you know if you have a qualified lead?

By Chris FullerOct 20, 2015

Commonly, the first course of action is to put together programs to generate as many leads as possible. However, unless they are good leads that have the potential of turning into a sale, they may be worthless.

Read More

Put Your Email Lead Generation Strategy to the Test

By PJ MolskiFeb 27, 2015

Do you remember the last time you were so inundated with qualified leads that you decided to take the day off? If you are like most marketers, yeah, probably not. In fact, according to a study conducted by Econsultancy, a meager 22% of marketers are satisfied with their current conversion rates.

Read More

Never Miss an Insight!

Get the latest in digital, technology and content marketing delivered right to your inbox.

RECENT POSTS