Some stories are told through text alone, without the need of imagery; but in the digital age, visual components can help play a key role in telling compelling stories. Last week, we discussed the importance of your website’s design and how it can influence your b2b branding. Here’s how you can take your website design strategy and apply it to your b2b brand story.Read More
Browsing websites is perhaps the most common task you may find yourself doing on a daily (or hourly) basis. What you may not always consider is the brand and company behind the websites you’re viewing. A company’s website says a lot about their brand messaging, and an inconsistent design can have a negative impact on your branding.
Inconsistent fonts, too many contrasting colors, and lack of whitespace are just some of many red flags a visitor may find when visiting a website. Here are some of the ways that your website’s design affects your b2b branding efforts.
Your b2b website design plays a vital role in attracting users or turning them away from your company. To keep up with the rapidly changing digital marketing industry, you should feel confident in knowing that your website is up-to-date with current design trends.
Here are a few tips on how to design a website that will engage your users and allow your company to continue to compete with other b2b businesses in 2019.Read More
Over the past 10 years, the Department of Justice issued new regulation standards for all websites to follow—the Americans with Disabilities Act (ADA) Standard for Accessible Design. This means that all website content and design must be fully accessible for those with disabilities.
If you aren’t properly following regulations, your company can even face potential lawsuits. To ensure your company is taking the right steps to follow ADA compliancy regulations, here’s some important information you need to know.Read More
Whether your company specializes in content development, branding, or design, it’s incredibly frustrating when your website’s engagement rates are continuously decreasing. A number of factors can cause this, such as content written for the wrong stage of the buyer’s journey, a weak user interface, or lack of proper linking between webpages.
If your b2b website has seen a decline in engagement, here are three strategies that you can follow to help re-engage your audience.Read More
With a wide array of competitors looking to gain leads in the SaaS industry, designing a website that fits industry standards is no simple task. Factor in how difficult it can be to display a SaaS service to your audience without being able to physically demonstrate it, and the odds are unfortunately against you.
If your SaaS company hopes to stack up to fierce competition, you’ll want to follow these strategies on how to design a high-converting website.Read More