How to Design a Proper Landing Page to Generate Leads

By Philip BerardoSep 25, 2019

 

image credit: Wright Studio/shutterstock.com 

Often, a landing page is the final step of the lead generation process, when trying to convert website visitors. One of the most discouraging experiences as a digital marketer is seeing a high bounce rate on a landing page. It can be frustrating to see so many visitors exit the page before taking the time to fill out a form—or even just to read what your offer is! Here’s what you need to consider when designing a landing page for driving lead generation.

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How to Lower Your Website’s Bounce Rate and Keep Visitors Engaged

By Philip BerardoAug 28, 2019

image credit: NicoElNino/shutterstock.com

If your website has ever experienced a jump in traffic, you may have simply given yourself a pat on the back and called it a day. Perhaps more likely, you sat yourself down and analyzed the pages that were viewed and how visitors interacted. After all, despite so many new visitors, this doesn’t guarantee they are making any unique interactions or downloads. In other words, your website’s traffic can be misleading, and your bounce rate can be a lot higher than you think.

Here are a few ways that you can lower your website’s bounce rate, and keep your visitors engaged.

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4 Website Design Mistakes You Could be Making

By Philip BerardoAug 13, 2019

image credit: REDPIXEL.PL/shutterstock.com

Behind every company is a brand, and behind that brand is most likely a website. In the digital age, it’s so easy for a new prospect to search for your company online and instantly be taken to your website. First impressions can be a huge hit or miss. Whether it’s from bloated copy, a mismatched color scheme, or general lack of spacing and organization—your website can struggle as a result.

To ensure your company isn’t making these design and accessibility mistakes, here’s what to look for when you’re reviewing your website.

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How to Assess Your Website’s Lead Generation and Improve Results

By Philip BerardoJul 12, 2019

image credit: Gustavo Frazao/shutterstock.com

Take a moment to reflect on this scenario: it’s the beginning of a new month, and it’s time to assess the new leads you’ve gained from last month. Reality sinks in, as you realize another month has gone by with unsatisfactory results. Minus signs and red downward arrows flood your screen, as your bounce rate and session durations are struggling once again. You think to yourself, “why aren’t any of our visitors converting?”

Let’s take a step back and search for the root of the problem. Here’s how you can properly assess your website’s lead generation, and improve results in the process.

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Telling Your B2B Brand Story Through Your Website Design

By Philip BerardoApr 19, 2019

image credit: Rawpixel.com/shutterstock.com

Some stories are told through text alone, without the need of imagery; but in the digital age, visual components can help play a key role in telling compelling stories. Last week, we discussed the importance of your website’s design and how it can influence your b2b branding. Here’s how you can take your website design strategy and apply it to your b2b brand story.

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How Your Website's Design Affects Your B2B Branding

By Philip BerardoApr 11, 2019

image credit: Rawpixel.com/shutterstock

Browsing websites is perhaps the most common task you may find yourself doing on a daily (or hourly) basis. What you may not always consider is the brand and company behind the websites you’re viewing. A company’s website says a lot about their brand messaging, and an inconsistent design can have a negative impact on your branding.

Inconsistent fonts, too many contrasting colors, and lack of whitespace are just some of many red flags a visitor may find when visiting a website. Here are some of the ways that your website’s design affects your b2b branding efforts.

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4 B2B Web Design Strategies You Should Know for 2019

By Cristianna BarczMar 07, 2019

image credit: Rawpixel.com/shutterstock.com

Your b2b website design plays a vital role in attracting users or turning them away from your company. To keep up with the rapidly changing digital marketing industry, you should feel confident in knowing that your website is up-to-date with current design trends.

Here are a few tips on how to design a website that will engage your users and allow your company to continue to compete with other b2b businesses in 2019. 

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Is Your Website Following ADA Compliancy Regulations?

By Philip BerardoFeb 21, 2019

image credit: Light And Dark Studio/shutterstock.com

Over the past 10 years, the Department of Justice issued new regulation standards for all websites to follow—the Americans with Disabilities Act (ADA) Standard for Accessible Design. This means that all website content and design must be fully accessible for those with disabilities.

If you aren’t properly following regulations, your company can even face potential lawsuits. To ensure your company is taking the right steps to follow ADA compliancy regulations, here’s some important information you need to know.

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3 Strategies to Increase Engagement on Your B2B Website

By Philip BerardoJan 25, 2019

image credit: Tashatuvango/shutterstock.com

Whether your company specializes in content development, branding, or design, it’s incredibly frustrating when your website’s engagement rates are continuously decreasing. A number of factors can cause this, such as content written for the wrong stage of the buyer’s journey, a weak user interface, or lack of proper linking between webpages.

If your b2b website has seen a decline in engagement, here are three strategies that you can follow to help re-engage your audience.

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How to Design a SaaS Website that Drives Lead Conversion

By Philip BerardoNov 30, 2018

image credit: Rawpixel.com/shutterstock.com

With a wide array of competitors looking to gain leads in the SaaS industry, designing a website that fits industry standards is no simple task. Factor in how difficult it can be to display a SaaS service to your audience without being able to physically demonstrate it, and the odds are unfortunately against you.

If your SaaS company hopes to stack up to fierce competition, you’ll want to follow these strategies on how to design a high-converting website.

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