Inbound 2020: Additional Highlights for Marketers

By Philip BerardoOct 07, 2020

 

image credit: garagestock/shutterstock.com

Back in September, we shared out top highlights from Inbound 2020, with a focus on HubSpot’s new CMS tools, email marketing, and LinkedIn. You can read that post by clicking here! We felt there was still more to explore in the world of Inbound. In this post, we’ll be sharing some additional highlights from Inbound 2020 that marketers should know.

Read More

Inbound 2020: 3 Highlights from HubSpot’s Annual Conference

By Philip BerardoSep 25, 2020

 

image credit: Rawpixel.com/shutterstock.com

As the year continues to bring complex challenges to the marketing industry, many marketers continue to ask themselves, “can 2020 end already!?” It wouldn’t be much of an exaggeration to say that 2020 has been perhaps one of the most difficult years for marketing in the past few decades. In the midst of this global pandemic, we were surprised and delighted to see that HubSpot would continue to hold its annual Inbound conference—this time entirely virtual. We had the opportunity to attend a few sessions during the event. These are our 3 highlights from Inbound 2020!

Read More

What are the 3 Stages of the Inbound Flywheel?

By Philip BerardoJul 29, 2020

 

image credit: Rawpixel.com/shutterstock.com

Ever since the 2018 HubSpot Inbound event dropped a major game changer with its inbound flywheel, many marketers have had time to rethink their existing marketing strategies. Whether in the B2B or B2C space, customers used to be more of an afterthought in the grand scheme of the sales funnel. Now, more marketers are shifting to an inbound approach and integrating the inbound flywheel—a model that encourages customer engagement and interaction across the full sales cycle.

In this post, we’ll be defining the 3 stages of the inbound flywheel.

 

Read More

3 Advantages of an Inbound Strategy for Your Marketing Website

By Philip BerardoFeb 12, 2020

 

image credit: garagestock/shutterstock.com

If you’ve been involved in the marketing industry for the past several years, you’ve likely come across the term “inbound marketing.” The concept is based on a strong customer-oriented approach to marketing—especially through your company’s website—with a focus on content development, social media, search engine optimization (SEO), and branding. It’s a multi-step process that takes a significant amount of time to get started, but the advantages of an inbound strategy can truly impact your company.

If you’re interested in bringing the inbound methodology to your marketing website but still have a few concerns, you’ve come to the right place! Here are 3 advantages of an inbound strategy for your marketing website.

Read More

Takeaways from Inbound 2019: Insights for Your Marketing Company

By Philip BerardoSep 10, 2019

image credit: garagestock/shutterstock.com 

It seems like only a few months ago Inbound 2018 was the big talk of the marketing industry. Well, it turns out that was actually a whole year ago! We previously covered last year’s Inbound event from HubSpot, and it was quite a game changer with the new inbound flywheel model. With the conclusion of Inbound 2019 last week, we wanted to share some of the key takeaways from the event.

Read More

4 Email Marketing Best Practices You Should Be Following

By Philip BerardoJul 26, 2019

image credit: one photo/shutterstock.com

Email marketing can carry a number of complications that prevent you from reaching a contact’s mailbox. The way you craft the perfect subject line, address the contact, and the content you’re sharing makes a big difference in determining your open and click rates. Failing to adhere to email marketing best practices can land your email a spot in a contact’s junk folder and increase unsubscribes as a result. Here are email marketing best practices you should be following.

Read More

The Inbound Flywheel: How it's Making an Impact in B2B Marketing

By Philip BerardoMar 26, 2019

image credit: Rawpixel.com/shutterstock.com

When it comes to promoting your company online, there are numerous steps that can easily overwhelm your marketing team. Publishing content on a scheduled basis and tracking analytics is time consuming, to say the least. Another challenge comes from promoting your content and offers to the right people, based on their stage of the buyer’s journey. This is where the inbound flywheel can be a vital component to attract, engage, and delight your leads and customers.

We’ve previously shared the significance of the inbound flywheel and how it can benefit b2b SaaS companies. To best prepare your company for the next quarter of 2019, here’s how the inbound flywheel is making an impact in b2b marketing and sales.

Read More

Why Your SaaS Company Should be Using the Inbound Flywheel Model

By Philip BerardoJan 11, 2019

image credit: one photo/shutterstock.com

Developing a brand in a SaaS company requires a number of key steps. In order to increase your brand recognition, your marketing team must publish consistent content, manage email campaigns, and build a strong online presence. Your audience looks for an emotional connection to your brand, and it’s your job to deliver the quality and value they’re expecting.

If you’re struggling to resonate with your customers, it may be because you're not putting them at the forefront of your service at all. Here are some reasons why your SaaS company should be using the inbound flywheel model and how to apply it to your marketing strategy.

Read More

Applying B2B Marketing Strategies to Your SaaS Customer Lifecycle

By Philip BerardoDec 21, 2018


image credit: Jirapong Manustrong/shutterstock.com

The sales cycle for a SaaS company is traditionally much lengthier than other industries. This is because SaaS solutions tend to be complex and have high costs and increased competition. These challenges only make the sales process more intimidating for both the company and potential customer.

Here’s how you can apply b2b marketing strategies to lead your customers through your SaaS customer lifecycle.

Read More

Making the Switch from Funnel to Flywheel: More from Inbound 2018

By Philip BerardoSep 17, 2018

image credit: Michail Petrov/shutterstock.com

It seems like every week there is something new in the world of inbound. We previously shared our key takeaways from the recent Inbound 2018 event, but we felt there was one topic that could use additional coverage. Here’s what you need to know about making the switch from the old sales funnel to the new flywheel.

Read More

Never Miss an Insight!

Subscribe to weekly blog updates, featuring topics such as branding, digital marketing, and web design strategies. 

RECENT POSTS