Takeaways from Inbound 2019: Insights for Your Marketing Company

By Philip BerardoSep 10, 2019

image credit: garagestock/shutterstock.com 

It seems like only a few months ago Inbound 2018 was the big talk of the marketing industry. Well, it turns out that was actually a whole year ago! We previously covered last year’s Inbound event from HubSpot, and it was quite a game changer with the new inbound flywheel model. With the conclusion of Inbound 2019 last week, we wanted to share some of the key takeaways from the event.

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4 Email Marketing Best Practices You Should Be Following

By Philip BerardoJul 26, 2019

image credit: one photo/shutterstock.com

Email marketing can carry a number of complications that prevent you from reaching a contact’s mailbox. The way you craft the perfect subject line, address the contact, and the content you’re sharing makes a big difference in determining your open and click rates. Failing to adhere to email marketing best practices can land your email a spot in a contact’s junk folder and increase unsubscribes as a result. Here are email marketing best practices you should be following.

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The Inbound Flywheel: How it's Making an Impact in B2B Marketing

By Philip BerardoMar 26, 2019

image credit: Rawpixel.com/shutterstock.com

When it comes to promoting your company online, there are numerous steps that can easily overwhelm your marketing team. Publishing content on a scheduled basis and tracking analytics is time consuming, to say the least. Another challenge comes from promoting your content and offers to the right people, based on their stage of the buyer’s journey. This is where the inbound flywheel can be a vital component to attract, engage, and delight your leads and customers.

We’ve previously shared the significance of the inbound flywheel and how it can benefit b2b SaaS companies. To best prepare your company for the next quarter of 2019, here’s how the inbound flywheel is making an impact in b2b marketing and sales.

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Why Your SaaS Company Should be Using the Inbound Flywheel Model

By Philip BerardoJan 11, 2019

image credit: one photo/shutterstock.com

Developing a brand in a SaaS company requires a number of key steps. In order to increase your brand recognition, your marketing team must publish consistent content, manage email campaigns, and build a strong online presence. Your audience looks for an emotional connection to your brand, and it’s your job to deliver the quality and value they’re expecting.

If you’re struggling to resonate with your customers, it may be because you're not putting them at the forefront of your service at all. Here are some reasons why your SaaS company should be using the inbound flywheel model and how to apply it to your marketing strategy.

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Applying B2B Marketing Strategies to Your SaaS Customer Lifecycle

By Philip BerardoDec 21, 2018


image credit: Jirapong Manustrong/shutterstock.com

The sales cycle for a SaaS company is traditionally much lengthier than other industries. This is because SaaS solutions tend to be complex and have high costs and increased competition. These challenges only make the sales process more intimidating for both the company and potential customer.

Here’s how you can apply b2b marketing strategies to lead your customers through your SaaS customer lifecycle.

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Making the Switch from Funnel to Flywheel: More from Inbound 2018

By Philip BerardoSep 17, 2018

image credit: Michail Petrov/shutterstock.com

It seems like every week there is something new in the world of inbound. We previously shared our key takeaways from the recent Inbound 2018 event; but we felt there was one topic that could use additional coverage. Here’s what you need to know about making the switch from the old sales funnel to the new flywheel.

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Tales from Inbound 2018: Key Takeaways from the Event

By Philip BerardoSep 10, 2018

image credit: garagestock/shutterstock.com

This year’s HubSpot-hosted Inbound event has come to a close; and there’s plenty of new strategies and concepts we’ve learned from the event. From hacking inbound sales and lead generation, to a new inbound marketing model from HubSpot, these are the takeaways from Inbound 2018 that will shape the future of marketing and sales.

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4 Ways to Nurture Your Leads and Boost Conversions

By Stephanie AlexandreJun 07, 2018

There’s a common misconception that bringing in as many leads as possible is the key to boosting conversions. While lead generation is essential, the reality is that nearly 80% of marketing leads never convert, because they aren't properly nurtured. Lead nurturing tactics are essential for building connections with your prospects and guiding them along the buyer’s journey. Despite its importance, the majority of companies haven’t established a strategy for nurturing their leads.

Here are four key ways to maximize your conversion rates through lead nurturing tactics.

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3 Key Strategies to Develop Your Topic Clusters

By Philip BerardoMay 31, 2018

 

image credit: Ivelin Radkov/shutterstock.com

As the age of individual keyword ranking comes to an end, it’s time for digital marketers to make the transition to topics. Topic clusters were created as a response to Google’s algorithm changes, which now understand the context behind a search. Searches are more conversational as a result, since users are typing in longer phrases, as opposed to single keywords.

Topic clusters require a few critical elements, such as a pillar page, cluster content, and connected links. To get started with developing your topic clusters, here are three key strategies you can follow.

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The HubSpot Keyword Tool Has Been Replaced. What’s Next for Inbound?

By Philip BerardoApr 12, 2018

 

image credit: BlurryMe/shutterstock.com

By the end of this May, HubSpot will no longer be supporting its keyword tool. This is a result of updates to search engines, such as Google, which are following longer keyword phrases instead. Digital Marketers still have HubSpot’s Content Strategy Tool, and HubSpot is prepared to move beyond their outdated keyword tool. Here’s what you need to know about HubSpot’s upcoming changes.

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