8 Questions to Ask When Creating a B2B Buyer Persona

By Samantha FellerDec 02, 2015

Buyer personas are an important part of your inbound marketing strategy because they tie your online sales and marketing efforts together. A buyer persona is a semi fictional representation of your real customer base that comes from industry research and your professional experiences. It is a profile of your ideal customer that provides insight into who you are selling to.

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4 Common Misconceptions About Lead Generation

By Samantha FellerNov 04, 2015

Lead generation is a hot topic that is getting hotter by the day. With the buzz lead generation has created comes misconceptions around best practices.

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4 Myths About Marketing Automation

By Samantha FellerOct 29, 2015

Many business owners are asking, why marketing automation, is it really valuable? The answer is yes! Marketing automation allows business owners and marketers to strategize, create and implement successful campaigns. More importantly it enables them to measure their work, which creates benchmarks and true guidance instead of shooting in the dark.

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How do you know if you have a qualified lead?

By Chris FullerOct 20, 2015

Commonly, the first course of action is to put together programs to generate as many leads as possible. However, unless they are good leads that have the potential of turning into a sale, they may be worthless.

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How Inbound Marketing is Affecting Lead Generation Best Practices

By Sample HubSpot UserDec 11, 2014

Recognizing Changes In The Buying Process

Today, any customer with a smartphone is armed with information about her options—studies show that 93% of purchases begin with an online search. She’s not waiting for a cold call or combing through her spam folder for unsolicited e-blasts; according to research from Forrester, "a B2B buyer will find three pieces of content about a vendor for every one piece that marketing can publish or sales can deliver." With the world at her fingertips wherever she goes, your customer prefers the self-sufficiency of solo research. Developing a relationship through quality offerings on relevant topics is key to staying top-of-mind—and top-of-search-results—when the time comes for her to make a decision.

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