The Essential Inbound Marketing Method For B2B Marketers

By Lindsay CarterFeb 03, 2016

If you are still trying to figure out how your company will stand out amongst your competitors online, you need to revisit the Inbound Marketing method. This method will allow you to identify the right kind of prospects online and turn them into satisfied customers and brand loyalists.

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A Refresher Guide To Using LinkedIn As Part of Your Marketing Strategy

By Lindsay CarterJan 26, 2016

Now with more than 400 million members globally, LinkedIn is THE place where professionals gather and where you want to engage your targeted audience and expand your social outreach.  

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6 Ways to Improve Your Content Marketing Strategy in 2016

By Lindsay CarterJan 20, 2016

Before you dive into business as usual in 2016, take the time to map out a content marketing strategy that identifies new insights and inspirations that improve upon last year’s results.

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How to Research for B2B Buyer Personas

By Samantha FellerDec 16, 2015


Do you struggle with the question who is my true audience and how do I reach them? If you do then this is for you. Buyer personas are a representation of your most qualified leads and they are essential to your inbound marketing strategy. During the development of your personas, research will be the key to a successful and complete customer profile.

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3 Common B2B Buyer Persona Mistakes

By Samantha FellerDec 11, 2015

One of the best ways to ramp up your inbound marketing efforts is with buyer personas. For truly effective personas, develop them correctly with intention. There are many common b2b buyer persona mistakes that can be remedied with a little more thought.

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8 Questions to Ask When Creating a B2B Buyer Persona

By Samantha FellerDec 02, 2015

Buyer personas are an important part of your inbound marketing strategy because they tie your online sales and marketing efforts together. A buyer persona is a semi fictional representation of your real customer base that comes from industry research and your professional experiences. It is a profile of your ideal customer that provides insight into who you are selling to.

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Improve Your Marketing Automation With This Checklist

By Samantha FellerNov 24, 2015

There is no question that improving marketing automation is high on every marketer’s agenda. Since the advent of digital and the evolution of online marketing the lead pool has grown rampantly. Marketing automation allows the opportunity to sift through the online chaos for qualified leads that are the right fit for your business.

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How to create buyer personas

By Samantha FellerNov 06, 2015

Buyer Personas are an integral part of the sales and marketing processes. They provide a clear picture of who you are trying to reach and what their pain points are.

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4 Common Misconceptions About Lead Generation

By Samantha FellerNov 04, 2015

Lead generation is a hot topic that is getting hotter by the day. With the buzz lead generation has created comes misconceptions around best practices.

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4 Myths About Marketing Automation

By Samantha FellerOct 29, 2015

Many business owners are asking, why marketing automation, is it really valuable? The answer is yes! Marketing automation allows business owners and marketers to strategize, create and implement successful campaigns. More importantly it enables them to measure their work, which creates benchmarks and true guidance instead of shooting in the dark.

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