Listen & Learn: Do You Speak Your Customer’s Language?

By Ryan TrabalkaJun 21, 2016

Being observant of the lingo the customer is using can help strengthen a company’s SEO/SXO marketing efforts as well as maintain their customer base. And customer language doesn’t have to be complicated or foreign; it should be simple, informative, and straight to the point. After all, if they don’t understand you, they won’t buy from you.

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Make Your Marketing Stick by Appealing to All Five Senses

By Linden KleinApr 14, 2016

The senses are a near-universal way to connect with people. They are anchors for memory, and that is the goal of marketing—to get ideas related to your company to live in people’s brains.

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3 Ways to Personalize Your Inbound B2B Strategy

By Linden KleinFeb 23, 2016

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The Essential Inbound Marketing Method For B2B Marketers

By Lindsay CarterFeb 03, 2016

If you are still trying to figure out how your company will stand out amongst your competitors online, you need to revisit the Inbound Marketing method. This method will allow you to identify the right kind of prospects online and turn them into satisfied customers and brand loyalists.

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6 Ways to Improve Your Content Marketing Strategy in 2016

By Lindsay CarterJan 20, 2016

Before you dive into business as usual in 2016, take the time to map out a content marketing strategy that identifies new insights and inspirations that improve upon last year’s results.

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4 Myths About Marketing Automation

By Samantha FellerOct 29, 2015

Many business owners are asking, why marketing automation, is it really valuable? The answer is yes! Marketing automation allows business owners and marketers to strategize, create and implement successful campaigns. More importantly it enables them to measure their work, which creates benchmarks and true guidance instead of shooting in the dark.

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