Tales from Inbound 2018: Key Takeaways from the Event

By Philip BerardoSep 10, 2018

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This year’s HubSpot-hosted Inbound event has come to a close; and there’s plenty of new strategies and concepts we’ve learned from the event. From hacking inbound sales and lead generation, to a new inbound marketing model from HubSpot, these are the takeaways from *Inbound 2018 that will shape the future of marketing and sales.

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4 Ways to Nurture Your Leads and Boost Conversions

By Stephanie AlexandreJun 07, 2018

 

image credit: PanyaStudio/shutterstock.com

There’s a common misconception that bringing in as many leads as possible is the key to boosting conversions. While lead generation is essential, the reality is that nearly 80% of marketing leads never convert, because they aren't properly nurtured. Lead nurturing tactics are essential for building connections with your prospects and guiding them along the buyer’s journey. Despite its importance, the majority of companies haven’t established a strategy for nurturing their leads.

Here are four key ways to maximize your conversion rates through lead nurturing tactics.

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3 Key Strategies to Develop Your Topic Clusters

By Philip BerardoMay 31, 2018

 

image credit: Ivelin Radkov/shutterstock.com

As the age of individual keyword ranking comes to an end, it’s time for digital marketers to make the transition to topics. Topic clusters were created as a response to Google’s algorithm changes, which now understand the context behind a search. Searches are more conversational as a result, since users are typing in longer phrases, as opposed to single keywords.

Topic clusters require a few critical elements, such as a pillar page, cluster content, and connected links. To get started with developing your topic clusters, here are three key strategies you can follow.

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The HubSpot Keyword Tool Has Been Replaced: What’s Next for Inbound?

By Philip BerardoApr 12, 2018

 

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By the end of this May, HubSpot will no longer be supporting its keyword tool. This is a result of updates to search engines, such as Google, which are following longer keyword phrases instead. Digital Marketers still have HubSpot’s Content Strategy Tool, and HubSpot is prepared to move beyond their outdated keyword tool. Here’s what you need to know about HubSpot’s upcoming changes.

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Why WordPress Remains a Top Choice for Securing Inbound Traffic

By Philip BerardoApr 06, 2018

 

image credit: dennizn/shutterstock.com

New data has shown an impressive 30% of the top ten million websites on the Internet are currently using Wordpress. That means WordPress is making up about 60.2% of the market share for inbound, effectively placing it as a top choice for inbound traffic. Digital marketers, here are some reasons why WordPress remains at the top of inbound traffic.

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How to Effectively Review Your B2B Sales Funnel

By Philip BerardoOct 23, 2017

 

image credit: PanyaStudio/shutterstock.com

When reviewing your sales funnel, it’s easy to get lost in the midst of complex data analysis and not know where to start. Your sales funnel isn’t just about your company’s sales; it’s relevant to your marketing team's strategies as well. If your company is struggling with generating b2b leads or reviewing its sales funnel, here are some helpful steps to take to get you in the right direction.  

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Align Marketing and Sales Teams Around Buyer Personas

By Philip BerardoSep 07, 2017

 

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Aligning marketing and sales is an important step toward personalizing your company’s content and effectively managing leads. In a study from SiriusDecisions, it was shown alignment between marketing and sales can lead to 24% faster growth in revenue and 27% faster growth in profit over a 3 year period. To increase your company’s revenue, here are some ways your company can work toward aligning its marketing and sales teams. 

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How to Fix the Flaw in Funnel-Based Tech Marketing

By Stephanie AlexandreApr 20, 2017

 

image credit: Ivelin Radkov/shutterstock.com

While the purchase funnel has served B2B marketers well over the years, a recent study conducted by Latitude found 87% of buyers now travel a less linear, more complex pathway to final purchase. The four key pillars of the funnel­–attract, convert, close, and delight–are still relevant but, you may want to start thinking about the mental state and behaviors of your buyers during the purchase cycle.

Latitude’s study uncovered six behavioral and mental states buyers will experience:

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Tonight’s Championship Fight: Inbound vs. Outbound Marketing

By Ryan TrabalkaJul 14, 2016

It's 2016, what are you doing?! Your outbound marketing efforts are making everyone rip their hair out. Many marketers still think, “Hmm let us just keep shoving these emails and ads in their faces and they will feel obligated to check us out.”

If you are one of these marketing “professionals” it is time to look up inbound marketing. Just like anything else in this world its adapt, or die. The buyers journey has significantly changed since businesses began marketing to their targeted customer demographics. Thanks to the internet, potential buyers are more informed than ever before.

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3 Reasons Why Every Inbound Marketer Should Blog (2 of 2)

By Ryan TrabalkaJul 12, 2016

 

In the initial post, we talked about why every inbound marketer should blog. If you are thinking about clicking away, just know this isn’t a reiteration of part 1.

This post will help you understand blogging from a business standpoint and, will help you fully understand the benefits of adopting a blogging plan into your organization’s inbound marketing strategy. Below are 3 more reasons as to why blogging can be an asset to any business.

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