--- title: thinkdm2 Blog | Buyer Personas description: Buyer Personas | Thinkdm2's blog features a variety of topics ranging from content and digital marketing, lead generation, SaaS services, b2b branding, marketing technology, and more. --- [![thinkdm2](https://blog.thinkdm2.com/hubfs/Thinkdm2_Sept2016-Images/thinkdm2-logo2x.png "thinkdm2-logo2x")](https://thinkdm2.com/) - [Work](https://thinkdm2.com/work/) - Services - [Brand Development](https://thinkdm2.com/services/brand-development/) - [Digital Marketing](https://thinkdm2.com/services/digital-marketing/) - [Web Development](https://thinkdm2.com/services/web-development/) - [Design Services](https://thinkdm2.com/services/design-services/) - Industries - [Technology](https://thinkdm2.com/industries/technology//) - [Professional Services](https://thinkdm2.com/industries/professional-services/) - [About](https://thinkdm2.com/about/) - [Blog](https://blog.thinkdm2.com) - [Contact](https://thinkdm2.com/contact/) [![Untitled design (7).jpg](https://blog.thinkdm2.com/hubfs/Blog_Images/Untitled%20design%20(7).jpg)](https://blog.thinkdm2.com/align-marketing-and-sales-teams-around-buyer-personas) [Inbound Marketing](https://blog.thinkdm2.com/topic/inbound-marketing), [Buyer Personas](https://blog.thinkdm2.com/topic/buyer-personas), [Branding](https://blog.thinkdm2.com/topic/branding), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [Align Marketing and Sales Teams Around Buyer Personas](https://blog.thinkdm2.com/align-marketing-and-sales-teams-around-buyer-personas) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: yuttana Contributor Studio/shutterstock.com Aligning marketing and sales is an important step toward personalizing your company’s content and effectively managing leads. In a study from **[SiriusDecisions](https://martechseries.com/mts-insights/guest-authors/want-boost-revenue-start-aligning-marketing-sales/)**, it was shown alignment between marketing and sales can lead to 24% faster growth in revenue and 27% faster growth in profit over a 3 year period. To increase your company’s revenue, here are some ways your company can work toward aligning its marketing and sales teams.  [Read More](https://blog.thinkdm2.com/align-marketing-and-sales-teams-around-buyer-personas) [![](https://blog.thinkdm2.com/hubfs/Blog_Image.png)](https://blog.thinkdm2.com/how-to-create-the-perfect-buyer-persona-for-content-marketing) [Buyer Personas](https://blog.thinkdm2.com/topic/buyer-personas), [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing) ## [How To Create The Perfect Buyer Persona For Content Marketing](https://blog.thinkdm2.com/how-to-create-the-perfect-buyer-persona-for-content-marketing) By [Lindsay Carter](https://blog.thinkdm2.com/author/lindsay-carter)   **“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.” –Seth Godin** In this new content marketing age, companies need to consider many factors when creating their buyer persona. In fact, the only way to learn more about your Buyer Persona is to identify comprehensive information from the get go before they go through the Buyer’s Journey. From there you can strategically target the ideal audience with a plethora of data that supports your approach and gain the right results. [Read More](https://blog.thinkdm2.com/how-to-create-the-perfect-buyer-persona-for-content-marketing) [![](https://blog.thinkdm2.com/hubfs/Content_Mapping_for_Your_B2B_Buyer_Personas.png)](https://blog.thinkdm2.com/content-mapping-for-your-b2b-buyer-personas) [Buyer Personas](https://blog.thinkdm2.com/topic/buyer-personas), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [Content Mapping for Your B2B Buyer Personas](https://blog.thinkdm2.com/content-mapping-for-your-b2b-buyer-personas) By [Samantha Feller](https://blog.thinkdm2.com/author/samantha-feller) Have you ever written a blog post, social media post or email that was never opened or read? This could be happening if you don’t have a content strategy that is specifically mapped to your buyer personas. Personas are a semi fictional representation of your real customer base that comes from industry research and your professional experiences. [Read More](https://blog.thinkdm2.com/content-mapping-for-your-b2b-buyer-personas) [![](https://blog.thinkdm2.com/hubfs/8_Questions_to_Ask_When_Creating_a_B2B_Buyer_Persona.png)](https://blog.thinkdm2.com/8-questions-to-ask-when-creating-a-b2b-buyer-persona) [Inbound Marketing](https://blog.thinkdm2.com/topic/inbound-marketing), [Buyer Personas](https://blog.thinkdm2.com/topic/buyer-personas), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [8 Questions to Ask When Creating a B2B Buyer Persona](https://blog.thinkdm2.com/8-questions-to-ask-when-creating-a-b2b-buyer-persona) By [Samantha Feller](https://blog.thinkdm2.com/author/samantha-feller)   Buyer personas are an important part of your inbound marketing strategy because they tie your online sales and marketing efforts together. A buyer persona is a semi fictional representation of your real customer base that comes from industry research and your professional experiences. It is a profile of your ideal customer that provides insight into who you are selling to. [Read More](https://blog.thinkdm2.com/8-questions-to-ask-when-creating-a-b2b-buyer-persona) #### Never Miss an Insight! ### Subscribe to weekly blog updates, featuring topics such as branding, digital marketing, and web design strategies.  ### RECENT POSTS ### CATEGORIES - [B2B Marketing (83)](https://blog.thinkdm2.com/topic/b2b-marketing) - [Digital Marketing (51)](https://blog.thinkdm2.com/topic/digital-marketing) - [Branding (50)](https://blog.thinkdm2.com/topic/branding) - [Content Marketing (49)](https://blog.thinkdm2.com/topic/content-marketing) - [Website Design (35)](https://blog.thinkdm2.com/topic/website-design) #### Technology Insights Read the latest goings-on in digital, technology, and content marketing. [Visit Our Blog](https://blog.thinkdm2.com/) #### NEWSLETTER SIGNUP Enter your email address to subscribe to our monthly newsletter, Technology Insights. 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