How To Create The Perfect Buyer Persona For Content Marketing

By Lindsay CarterFeb 05, 2016

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Content Mapping for Your B2B Buyer Personas

By Samantha FellerDec 23, 2015

Have you ever written a blog post, social media post or email that was never opened or read? This could be happening if you don’t have a content strategy that is specifically mapped to your buyer personas. Personas are a semi fictional representation of your real customer base that comes from industry research and your professional experiences.

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8 Questions to Ask When Creating a B2B Buyer Persona

By Samantha FellerDec 02, 2015

Buyer personas are an important part of your inbound marketing strategy because they tie your online sales and marketing efforts together. A buyer persona is a semi fictional representation of your real customer base that comes from industry research and your professional experiences. It is a profile of your ideal customer that provides insight into who you are selling to.

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