Align Marketing and Sales Teams Around Buyer Personas

By Philip BerardoSep 07, 2017

Aligning marketing and sales is an important step toward personalizing your company’s content and effectively managing leads. In a study from SiriusDecisions, it was shown alignment between marketing and sales can lead to 24% faster growth in revenue and 27% faster growth in profit over a 3 year period. 

To increase your company’s revenue, here are some ways your company can work toward aligning its marketing and sales teams. 

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How To Create The Perfect Buyer Persona For Content Marketing

By Lindsay CarterFeb 05, 2016

“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.” –Seth Godin

In this new content marketing age, companies need to consider many factors when creating their buyer persona. In fact, the only way to learn more about your Buyer Persona is to identify comprehensive information from the get go before they go through the Buyer’s Journey. From there you can strategically target the ideal audience with a plethora of data that supports your approach and gain the right results.

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Content Mapping for Your B2B Buyer Personas

By Samantha FellerDec 23, 2015

Have you ever written a blog post, social media post or email that was never opened or read? This could be happening if you don’t have a content strategy that is specifically mapped to your buyer personas. Personas are a semi fictional representation of your real customer base that comes from industry research and your professional experiences.

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8 Questions to Ask When Creating a B2B Buyer Persona

By Samantha FellerDec 02, 2015

Buyer personas are an important part of your inbound marketing strategy because they tie your online sales and marketing efforts together. A buyer persona is a semi fictional representation of your real customer base that comes from industry research and your professional experiences. It is a profile of your ideal customer that provides insight into who you are selling to.

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