Samantha Feller

Recent Posts

How to Select a Digital Branding Agency

By Samantha FellerDec 29, 2015

Even the most skilled marketers cannot do it all. Graphic design, website development, branding strategy, marketing campaigns, advertisements and more shouldn’t fall on the shoulders of one person. The solution is to hire a digital branding agency that is reliable and the right fit for your company. 

Using an agency can allow you access to top talent and expertise in your industry if you find the right one. A good agency will act as a support team, there to help you tackle whatever projects or campaigns you need completed. Below are some pointers that will help you narrow down which digital branding agency is right for you.

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Content Mapping for Your B2B Buyer Personas

By Samantha FellerDec 23, 2015

Have you ever written a blog post, social media post or email that was never opened or read? This could be happening if you don’t have a content strategy that is specifically mapped to your buyer personas. Personas are a semi fictional representation of your real customer base that comes from industry research and your professional experiences.

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Ad Blocking Brings Content Marketing Front & Center

By Samantha FellerDec 07, 2015

Digital advertising has a fatal flaw—ad blocking, it’s costing the industry millions and it’s hurting your bank account too. If your online ads are not generating the ROI you expected, it is very likely that they are not being seen by your target audience or robots are filling out your forms. One of the solutions for this issue is content marketing.

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4 Tips for a B2B Rebrand

By Samantha FellerDec 04, 2015

 

The only constant that exists is change. As time passes your B2B brand may become outdated, your company message might change, or a merger may occur. Whatever the reason, there may come a point in time where you will need to rebrand your company name, logo and tagline.

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8 Questions to Ask When Creating a B2B Buyer Persona

By Samantha FellerDec 02, 2015

Buyer personas are an important part of your inbound marketing strategy because they tie your online sales and marketing efforts together. A buyer persona is a semi fictional representation of your real customer base that comes from industry research and your professional experiences. It is a profile of your ideal customer that provides insight into who you are selling to.

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How to Increase ROI with Your B2B Website

By Samantha FellerNov 20, 2015

When a potential customer looks at your outdated website that lacks a blog, social sharing buttons and a modern design, it’s like showing up on your first day of a new job in your pajamas without brushing your teeth and hair. First impressions matter and can determine the outcome of future interactions with your business.

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Developing Content For Each Stage Of The Buyer’s Journey

By Samantha FellerNov 18, 2015

Ever hear the phrase, “put yourself in my shoes”? That is exactly what every great marketer is able to achieve with buyer personas. They put themselves in the shoes of their prospects’ in order to create content that speaks to each stage of the buyer’s journey.

As an inbound marketing HubSpot agency, we know the buyer’s journey consists of three stages: awareness, consideration and decision. Here are content offerings for each stage of the buyer’s journey for your buyer personas.

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The Essentials To Creating a B2B Digital Marketing Plan

By Samantha FellerNov 13, 2015

Regardless of how small the task, every marketing action needs a bigger plan. While it is easy to dive right into, say, social media or lead generation, without a big picture plan it is like going for a drive without a destination or a road map to get there.

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5 Quick B2B Branding Tips

By Samantha FellerNov 11, 2015

When it comes to B2B branding, many marketers strive to find innovation and inspiration. Numerous questions arise about how to tell a brand’s story correctly and then get the world to perceive it that way. The most successful brands are those that elicit an emotional response upon seeing a visual representation of the brand. Not because a logo is associated with the brand but because an experience is attached to it.

Here are 5 quick B2B branding tips to think about when creating a new brand, or to use to enhance an existing brand:

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4 Common Misconceptions About Lead Generation

By Samantha FellerNov 04, 2015

Lead generation is a hot topic that is getting hotter by the day. With the buzz lead generation has created comes misconceptions around best practices. Marketers and business owners need to know the correct information for the most successful lead generation campaigns. To help give those in charge peace of mind; here are five misconceptions and the reasons why:

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