Even the most skilled marketers cannot do it all. Graphic design, website development, branding strategy, marketing campaigns, advertisements and more shouldn’t fall on the shoulders of one person. The solution is to hire a digital branding agency that is reliable and the right fit for your company. 

Using an agency can allow you access to top talent and expertise in your industry if you find the right one. A good agency will act as a support team, there to help you tackle whatever projects or campaigns you need completed. Below are some pointers that will help you narrow down which digital branding agency is right for you.

Have you ever written a blog post, social media post or email that was never opened or read? This could be happening if you don’t have a content strategy that is specifically mapped to your buyer personas. Personas are a semi fictional representation of your real customer base that comes from industry research and your professional experiences.

Digital advertising has a fatal flaw—ad blocking, it’s costing the industry millions and it’s hurting your bank account too. If your online ads are not generating the ROI you expected, it is very likely that they are not being seen by your target audience or robots are filling out your forms. One of the solutions for this issue is content marketing.

The only constant that exists is change. As time passes your B2B brand may become outdated, your company message might change, or a merger may occur. Whatever the reason, there may come a point in time where you will need to rebrand your company name, logo and tagline.

Buyer personas are an important part of your inbound marketing strategy because they tie your online sales and marketing efforts together. A buyer persona is a semi fictional representation of your real customer base that comes from industry research and your professional experiences. It is a profile of your ideal customer that provides insight into who you are selling to.

When a potential customer looks at your outdated website that lacks a blog, social sharing buttons and a modern design, it’s like showing up on your first day of a new job in your pajamas without brushing your teeth and hair. First impressions matter and can determine the outcome of future interactions with your business.

Ever hear the phrase, “put yourself in my shoes”? That is exactly what every great marketer is able to achieve with buyer personas. They put themselves in the shoes of their prospects’ in order to create content that speaks to each stage of the buyer’s journey.

As an inbound marketing HubSpot agency, we know the buyer’s journey consists of three stages: awareness, consideration and decision. Here are content offerings for each stage of the buyer’s journey for your buyer personas.

Regardless of how small the task, every marketing action needs a bigger plan. While it is easy to dive right into, say, social media or lead generation, without a big picture plan it is like going for a drive without a destination or a road map to get there.

Here are the essentials of creating a B2B digital marketing plan to help give you a clear target and directions.

When it comes to B2B branding, many marketers strive to find innovation and inspiration. Numerous questions arise about how to tell a brand’s story correctly and then get the world to perceive it that way. The most successful brands are those that elicit an emotional response upon seeing a visual representation of the brand—not because a logo is associated with the brand but because an experience is attached to it.

Here are 5 quick B2B branding tips to think about when creating a new brand, or to use to enhance an existing brand:

Lead generation is a hot topic that is getting hotter by the day. With the buzz lead generation has created comes misconceptions around best practices. Marketers and business owners need to know the correct information for the most successful lead generation campaigns. To help give those in charge peace of mind; here are five misconceptions and the reasons why: