Samantha Feller

Recent Posts

Award-Winning Tech Client Makes Wireless Charging a Reality at CES 2016

By Samantha FellerJan 06, 2016

Today at CES, our new client, Energous is debuting WattUp™ its new miniature transmitter-a revolutionary wire-free charging technology for mobile and IoT devices. This groundbreaking technology has generated a lot of attention for Energous, securing them a contract with a tier-one manufacturer and allowing them to receive the Underwriter Laboratories (UL) certification.

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How to Use B2B Buyer Personas Effectively in 2016

By Samantha FellerDec 31, 2015

 

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How to Select a Digital Branding Agency

By Samantha FellerDec 29, 2015

 

Even the most skilled marketers cannot do it all. Graphic design, website development, branding strategy, marketing campaigns, advertisements and more shouldn’t fall on the shoulders of one person. The solution is to hire a digital branding agency that is reliable and the right fit for your company.

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Content Mapping for Your B2B Buyer Personas

By Samantha FellerDec 23, 2015

Have you ever written a blog post, social media post or email that was never opened or read? This could be happening if you don’t have a content strategy that is specifically mapped to your buyer personas. Personas are a semi fictional representation of your real customer base that comes from industry research and your professional experiences.

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Simplify Your B2B Technology Branding With These 3 Tips

By Samantha FellerDec 17, 2015

For many people technology is another language, complex and only understood by those in the industry. So when it comes to branding, the message can get lost in translation or worse feel alienating. The best practice for the technology industry today, in branding is keep it simple!

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How to Research for B2B Buyer Personas

By Samantha FellerDec 16, 2015

 

Do you struggle with the question who is my true audience and how do I reach them? If you do then this is for you. Buyer personas are a representation of your most qualified leads and they are essential to your inbound marketing strategy. During the development of your personas, research will be the key to a successful and complete customer profile.

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3 Common B2B Buyer Persona Mistakes

By Samantha FellerDec 11, 2015

One of the best ways to ramp up your inbound marketing efforts is with buyer personas. For truly effective personas, develop them correctly with intention. There are many common b2b buyer persona mistakes that can be remedied with a little more thought.

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Ad Blocking Brings Content Marketing Front & Center

By Samantha FellerDec 07, 2015

Digital advertising has a fatal flaw—ad blocking, it’s costing the industry millions and it’s hurting your bank account too. If your online ads are not generating the ROI you expected, it is very likely that they are not being seen by your target audience or robots are filling out your forms. One of the solutions for this issue is content marketing.

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4 Tips for a B2B Rebrand

By Samantha FellerDec 04, 2015

 

The only constant that exists is change. As time passes your B2B brand may become outdated, your company message might change, or a merger may occur. Whatever the reason, there may come a point in time where you will need to rebrand your company name, logo and tagline.

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8 Questions to Ask When Creating a B2B Buyer Persona

By Samantha FellerDec 02, 2015

Buyer personas are an important part of your inbound marketing strategy because they tie your online sales and marketing efforts together. A buyer persona is a semi fictional representation of your real customer base that comes from industry research and your professional experiences. It is a profile of your ideal customer that provides insight into who you are selling to.

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