2022 Inbound Marketing Trends

By Carissa PerroneSep 21, 2022

image credit: g/bearsky23/shutterstock.com

Inbound marketing, also known as pull marketing, works by educating and entertaining your audience to pull them in and attract them to your brand, and leads them to make a purchasing decision. 

Outbound marketing is different. Rather than reeling in your audience and potential clients, you go directly to them through mainstream advertising. Outbound marketing is also known as push marketing.   

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How to Create Great B2B Content

By Carissa PerroneSep 14, 2022

image credit: g/GoldenSikorka/shutterstock.com

Everyone wants to create engaging content, but sometimes it can be challenging. Keep reading to learn what to do and what to avoid in order to create great B2B marketing content!

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How B2B Businesses Can Benefit From Animation in Content Marketing

By Carissa PerroneSep 06, 2022

image credit: g/akridiy/shutterstock.com

Many B2B marketers have been finding that animation offers many benefits to their marketing efforts. Animated videos are specifical beneficial because they grab and keep the audience's attention. There are many different purposes for videos and they can be made to be informative while displaying any tone your company wants. For example, the tone of the video can be professional, funny, or emotional. 

Keep reading to learn why B2B businesses are increasingly using animation in their content marketing strategies. 

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A Content Marketer’s Secrets to Scaling Content Successfully

By Carissa PerroneAug 31, 2022

image credit: g/Yulia+Grigoryeva/shutterstock.com

Scaling content is all about producing quality content at a quick rate, resulting in an efficient content marketing strategy and production. Keep reading to learn some tips on how to successfully scale content.  

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How to Keep Content Creators Inspired

By Carissa PerroneAug 24, 2022

image credit: g/nymphoenix/shutterstock.com

As content creators are constantly coming up with new ideas for their content, finding inspiration can sometimes be a struggle. Whether they can’t come up with the right headline, craft an attention-grabbing hook, or have hit a wall altogether, there are ways to spark creativity and find something that will inspire them.

Starring at blank pages is frustrating and won’t help content creators get any further. Rather than sitting and staring, they should try to work through their creative blockages. Keep reading to learn methods on how to keep your content creators motivated. 

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3 Tips for Personalizing Your B2B Content Marketing

By Carissa PerroneAug 17, 2022

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In B2B content marketing, content personalization is not as simple as including a prospect’s name in an email. Keep reading this blog to learn tips on how to personalize your B2B content.

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How to Produce Memorable Content

By Carissa PerroneAug 10, 2022

image credit: g/normaals/shutterstock.com

How memorable is your content?

From the moment we wake up in the morning until the moment we go back to sleep at night, we are constantly exposed to content and information. What is going to make your content stand out among the rest and get more attention? And if you are able to do this, how can you get them to stay and continue absorbing more of your content? 

Keep reading this blog to learn some tactics for producing content that is memorable and will have a lasting impression on your audience.

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Building and Applying a Content Marketing Strategy (Part 2)

By Carissa PerroneAug 04, 2022

image credit: g/pisanu+prasoetphol/shutterstock.com

A content strategy takes a lot of work to perfect, as there are many aspects involved. If you have not read part 1 of this blog, we recommend you do before continuing to part 2. In part 1 of this blog, we talked about the first 4 important factors for building and applying a content marketing strategy for your business. Keep reading to learn more!

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Building and Applying a Content Marketing Strategy (Part 1)

By Carissa PerroneAug 02, 2022

image credit: g/Sammby/shutterstock.com

Content is everywhere. Exposure to content is unavoidable, which is why it is necessary that your company has a strong content marketing strategy.  A successful content marketing strategy can increase conversions, improve brand awareness, boost revenues, and establish your company as an industry leader. Attracting new clients and educating the audience will result in this successful and powerful strategy. 

When it comes to forming a strategy that is right for your brand, it can be difficult and take some tries to get it right. Here is a guide to make the process of creating a content strategy easier! Keep reading to learn more!

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The B2B Marketing Materials You’re Probably Underestimating

By Carissa PerroneJul 26, 2022

image credit: g/Red_Deer/shutterstock.com

B2B content marketing can be a struggle, which is why it is important to explore and utilize all possible marketing materials in order to see the best results. Keep reading to learn which marketing materials you might be forgetting about! 

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