It is no secret that content marketing is, was, and still remains king when it comes to search engine optimization for B2Bs, but are you falling for tired myths that could be hindering your success?Read More
Ernest Hemingway’s famous “Iceberg Theory” states that a writer should explicitly include only 1/8 of the details, while leaving the other 7/8 implied. In other words, less can mean so much more.
In a world of modern technology there’s one website, one chance to change the world. Alright, I may be exaggerating a little bit but you should really focus on your businesses’ content. What I mean by content is your blogging, social media, and other material website visitors can read, download, or share. Face it; you just want the facts when you are doing your online browsing for a product or service, or maybe just a free app just because it’s free.Read More
“Content is king.” This is the would-be mantra of successful marketers everywhere. By now, we know that creating content, especially on a consistent basis via a blog, is the key to inbound marketing and SEO growth. So, how do you measure the effectiveness of the content you have created?
Sometimes the best way to appeal to customers is by doing something totally unrelated to what you do. It can be a critical step towards developing a distinct and likeable brand personality.Read More
Are your blog posts generating the leads that you want? If so, well done! If you find that your blog needs some tweaking in order to gain more traction from readers and optimize the content to their fullest potential, there are simple ways to make blogging worth your while. According to Hubspot, blogging proves to be the #1 method for inbound marketers to increase traffic.Read More
Now with more than 400 million members globally, LinkedIn is THE place where professionals gather and where you want to engage your targeted audience and expand your social outreach.Read More
Before you dive into business as usual in 2016, take the time to map out a content marketing strategy that identifies new insights and inspirations that improve upon last year’s results.Read More