11 Ways To Make Your B2B Content More Engaging

By Carissa PerroneJun 16, 2022

image credit: g/DisobeyArt/shutterstock.com

B2B content creators can use the same techniques as other content creators to transform boring and static content into more exciting content with engaging videos, web pages, social media posts, and more. Keep reading to learn some tips on how to make your B2B content more engaging!

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How to Put Content Insights Into Action

By Carissa PerroneJun 09, 2022

image credit: g/wan+wei/shutterstock.com

In marketing, it is expected to be able to prove that content is successful and performing well. However, it is not as easy as it might seem — to be able to determine what efforts are worth the time and money spent and what are not.  

There is such a wide variety of metrics available to marketers and you must be able to figure out which ones matter most for your business and content, but how? 

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Gain Insight Into Your Business With Marketing Metrics

By Carissa PerroneJun 02, 2022

image credit: Rudzhan/shutterstock.com

What every stakeholder wants to know is: Did the funds from the marketing budget actually lead to more revenue? 

Not only should we have the answer, but we need to back it up with data by capturing the right metrics.

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Increasing Engagement with Interactive Content

By Carissa PerroneMay 26, 2022

image credit: Viktoria+Kurpas/shutterstock.com

Engagement is something that every business wants to increase. Marketers use quantitative strategies and analyze data to figure out what tactics are successful for their company and what has a minimal impact. There are many techniques that increase engagement, which makes it more difficult to determine what exactly leads to this. 

This blog will explain how to engage users to differentiate your business from the rest and how interactive content is beneficial in this area as well.

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6 Reasons to Use Interactive Content Experiences

By Carissa PerroneMay 20, 2022

image credit: Sammby/shutterstock.com

Interactive content experiences provide users with ways to explore information in a more engaging and exciting way. It creates a dynamic experience between the content and the user. Compared to static content, interactive content provides higher retention of your message and branding. We should use interactive content because it drives meaningful engagement, differentiates your content from the competition, and offers the ability to track metrics and measure KPIs. 

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Rethink Your Content Strategy With Our Digital Platform!

By Jaylin RomanApr 05, 2022

image credit: Rawpixel.com/shutterstock.com


Are you still using PDFs, or even PowerPoint to deliver your message to your audience? Do you know how your target audience is interacting with your content? This lack of insights is unacceptable. What if we told you we can track engagement, interaction, and other metrics on your content?  We can turn your static content into an immersive experience for your audience to interact and engage with on a deeper level.

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What Does a Contextual Marketing Strategy Look Like?

By Philip BerardoAug 05, 2020


image credit: Rawpixel.com/shutterstock.com

Contextual marketing is a more personalized approach to marketing; it is a strategy that centers around the users coming to your website and what they are looking for. Essentially, it helps ensure that the content you are delivering is relevant to a user based on their stage in the buyer’s journey and any pain points they have. When working alongside personalization, contextual marketing is an effective strategy to meet a user’s needs, habits, and goals. In this post, we will be further defining contextual marketing and what a proper strategy looks like.

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How Dynamic Content Personalizes Your Digital Marketing Strategy

By Philip BerardoJun 12, 2020


image credit: fizkes/shutterstock.com

In digital marketing, dynamic content refers to content—such as an email, webpage, or even call-to-action (CTA)—that changes based on a user’s behavior and session data. In other words, it adapts to their actions and provides a more personalized experience as they digest your content. Most commonly, digital marketers will implement dynamic content across their website—which can increase conversions in addition to making for a captivating browsing experience. Here are a few ways dynamic content personalizes your digital marketing strategy. 

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What Keeps Marketers from Blogging? Tips to Overcome Blog Challenges

By Philip BerardoJan 23, 2020


image credit: G-Stock Studio/shutterstock.com

Time again we see the same question posed to marketing agencies to grow their business, whether they’re b2c or b2b: “are you blogging?” It’s a genuine question! Blogging is a great way to get a content strategy started in your company, and it helps boost your SEO and thought leadership. With so many notable benefits, what’s keeping marketing companies from blogging? Here are a few reasons marketers are hesitant to start blogging and how tips to overcome these fears!

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How Your B2B Marketing Company Can Refresh its Content Strategy

By Philip BerardoOct 04, 2019


image credit: garagestock/shutterstock.com

When the time comes to review your b2b company’s content marketing strategy, it can prove to be a harsh reality—not all of your content will perform as well as others; your content may not generate the traffic and leads your company is looking for, or perhaps you’re spreading your content too thin.

There are several challenges that can come with any content marketing strategy, and it’s perfectly all right to run into a few speed bumps along the way! Here are a few ways your b2b marketing company can refresh its content strategy.

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