--- title: thinkdm2 Blog | Content Marketing description: Content Marketing | Thinkdm2's blog features a variety of topics ranging from content and digital marketing, lead generation, SaaS services, b2b branding, marketing technology, and more. --- [![thinkdm2](https://blog.thinkdm2.com/hubfs/Thinkdm2_Sept2016-Images/thinkdm2-logo2x.png "thinkdm2-logo2x")](https://thinkdm2.com/) - [Work](https://thinkdm2.com/work/) - Services - [Brand Development](https://thinkdm2.com/services/brand-development/) - [Digital Marketing](https://thinkdm2.com/services/digital-marketing/) - [Web Development](https://thinkdm2.com/services/web-development/) - [Design Services](https://thinkdm2.com/services/design-services/) - Industries - [Technology](https://thinkdm2.com/industries/technology//) - [Professional Services](https://thinkdm2.com/industries/professional-services/) - [About](https://thinkdm2.com/about/) - [Blog](https://blog.thinkdm2.com) - [Contact](https://thinkdm2.com/contact/) [![Marketing team working together to create effective and successful content.](https://blog.thinkdm2.com/hubfs/Screen%20Shot%202022-08-04%20at%203.33.05%20PM.png)](https://blog.thinkdm2.com/conquer-b2b-content-creation-challenges) [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [Conquer B2B Content Creation Challenges](https://blog.thinkdm2.com/conquer-b2b-content-creation-challenges) By [Carissa Perrone](https://blog.thinkdm2.com/author/carissa-perrone) image credit: g/GaudiLab/shutterstock.com Content marketing comes with an abundance of benefits which is why the B2B market is more crowded than ever! The average budget for content marketing efforts is [$185,000 per year](https://contentmarketinginstitute.com/wp-content/uploads/2019/10/2020_B2B_Research_Final.pdf) and [nearly half of B2B marketers reported they expect their budget to increase in the next year](https://contentmarketinginstitute.com/wp-content/uploads/2019/10/2020_B2B_Research_Final.pdf). Because of all of this competition, you need a marketing strategy that will drive traffic, generate new leads, build trust for your brand, engage your audience, and inspire them to take action. You also need to produce content that stands out and proves your company is better than competing companies.   [Read More](https://blog.thinkdm2.com/conquer-b2b-content-creation-challenges) [![An image of all inbound marketing tactics and different content forms, including emails, videos, chat, and targeted ads/content.](https://blog.thinkdm2.com/hubfs/Screen%20Shot%202022-08-04%20at%2011.14.50%20AM.png)](https://blog.thinkdm2.com/how-to-set-realistic-inbound-marketing-expectations) [Inbound Marketing](https://blog.thinkdm2.com/topic/inbound-marketing), [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing) ## [How To Set Realistic Inbound Marketing Expectations](https://blog.thinkdm2.com/how-to-set-realistic-inbound-marketing-expectations) By [Carissa Perrone](https://blog.thinkdm2.com/author/carissa-perrone) image credit: g/Tartila/shutterstock.com Setting expectations for your inbound marketing activities is crucial, but it is even more important that these expectations are realistic. If you set expectations that you cannot reach or measure, it will not do you or your company any good. Along with these expectations you need to set goals, create and deliver high-performing campaigns, measure engagement, manage the expectations of senior management, identify the most important KPIs, and set benchmarks for your [inbound marketing strategy](https://www.foleon.com/blog/boost-b2b-inbound-marketing). You need to understand your current content production capacity and where you should direct your efforts as well. This is a lot to handle, so keep reading to learn more!   [Read More](https://blog.thinkdm2.com/how-to-set-realistic-inbound-marketing-expectations) [![image of a things relating to inbound marketing with a giant magnet pulling in customers/ clients. ](https://blog.thinkdm2.com/hubfs/Screen%20Shot%202022-08-03%20at%201.45.24%20PM.png)](https://blog.thinkdm2.com/2022-inbound-marketing-trends) [Inbound Marketing](https://blog.thinkdm2.com/topic/inbound-marketing), [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing), [Digital Marketing](https://blog.thinkdm2.com/topic/digital-marketing) ## [Inbound Marketing Trends](https://blog.thinkdm2.com/2022-inbound-marketing-trends) By [Carissa Perrone](https://blog.thinkdm2.com/author/carissa-perrone) image credit: g/bearsky23/shutterstock.com [Inbound marketing](https://www.foleon.com/blog/measure-inbound-marketing-kpis), also known as pull marketing, works by educating and entertaining your audience to pull them in and attract them to your brand, and leads them to make a purchasing decision.  Outbound marketing is different. Rather than reeling in your audience and potential clients, you go directly to them through mainstream advertising. Outbound marketing is also known as push marketing.    [Read More](https://blog.thinkdm2.com/2022-inbound-marketing-trends) [![Marketing team working together to create amazing content. ](https://blog.thinkdm2.com/hubfs/pic-1.png)](https://blog.thinkdm2.com/how-to-create-great-b2b-content) [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [How to Create Great B2B Content](https://blog.thinkdm2.com/how-to-create-great-b2b-content) By [Carissa Perrone](https://blog.thinkdm2.com/author/carissa-perrone) image credit: g/GoldenSikorka/shutterstock.com Everyone wants to create engaging content, but sometimes it can be challenging. Keep reading to learn what to do and what to avoid in order to create great B2B marketing content! [Read More](https://blog.thinkdm2.com/how-to-create-great-b2b-content) [![An iImage of someone creating and developing animated marketing content on their computer.](https://blog.thinkdm2.com/hubfs/pic.png)](https://blog.thinkdm2.com/how-b2b-businesses-can-benefit-from-animation-in-content-marketing) [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [How B2B Businesses Can Benefit From Animation in Content Marketing](https://blog.thinkdm2.com/how-b2b-businesses-can-benefit-from-animation-in-content-marketing) By [Carissa Perrone](https://blog.thinkdm2.com/author/carissa-perrone) image credit: g/akridiy/shutterstock.com Many B2B marketers have been finding that animation offers many benefits to their marketing efforts. Animated videos are specifical beneficial because they grab and keep the audience's attention. There are many different purposes for videos and they can be made to be informative while displaying any tone your company wants. For example, the tone of the video can be professional, funny, or emotional.  Keep reading to learn why B2B businesses are increasingly using animation in their [content marketing strategies.](https://www.foleon.com/topics/building-and-applying-a-content-marketing-strategy)  [Read More](https://blog.thinkdm2.com/how-b2b-businesses-can-benefit-from-animation-in-content-marketing) [![Markeitng team working together to scale content.They are working on different devices, including mobile devices and laptops for successful and productive teamwork and content creation.](https://blog.thinkdm2.com/hubfs/c.png)](https://blog.thinkdm2.com/a-content-marketers-secrets-to-scaling-content-successfully) [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing) ## [A Content Marketer’s Secrets to Scaling Content Successfully](https://blog.thinkdm2.com/a-content-marketers-secrets-to-scaling-content-successfully) By [Carissa Perrone](https://blog.thinkdm2.com/author/carissa-perrone) image credit: g/Yulia+Grigoryeva/shutterstock.com Scaling content is all about producing quality content at a quick rate, resulting in an efficient content marketing strategy and production. Keep reading to learn some tips on how to successfully scale content.   [Read More](https://blog.thinkdm2.com/a-content-marketers-secrets-to-scaling-content-successfully) [![Marketing team collaborating and brainstorming to work together to find new ideas and inspiration for content creation.](https://blog.thinkdm2.com/hubfs/h.png)](https://blog.thinkdm2.com/how-to-keep-content-creators-inspired) [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing) ## [How to Keep Content Creators Inspired](https://blog.thinkdm2.com/how-to-keep-content-creators-inspired) By [Carissa Perrone](https://blog.thinkdm2.com/author/carissa-perrone) image credit: g/nymphoenix/shutterstock.com As content creators are constantly coming up with new ideas for their content, finding inspiration can sometimes be a struggle. Whether they can’t come up with the right headline, craft an attention-grabbing hook, or have hit a wall altogether, there are ways to spark creativity and find something that will inspire them. Starring at blank pages is frustrating and won’t help content creators get any further. Rather than sitting and staring, they should try to work through their creative blockages. Keep reading to learn methods on how to keep your [content creators](https://www.foleon.com/blog/content-creation-workflow) motivated.  [Read More](https://blog.thinkdm2.com/how-to-keep-content-creators-inspired) [![Different people exploring different and personalized content in their own ways.](https://blog.thinkdm2.com/hubfs/9.png)](https://blog.thinkdm2.com/3-tips-for-personalizing-your-b2b-content-marketing) [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing), [Digital Marketing](https://blog.thinkdm2.com/topic/digital-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [3 Tips for Personalizing Your B2B Content Marketing](https://blog.thinkdm2.com/3-tips-for-personalizing-your-b2b-content-marketing) By [Carissa Perrone](https://blog.thinkdm2.com/author/carissa-perrone) image credit: g/Expertvector/shutterstock.com In B2B content marketing, content personalization is not as simple as including a prospect’s name in an email. Keep reading this blog to learn tips on how to personalize your B2B content. [Read More](https://blog.thinkdm2.com/3-tips-for-personalizing-your-b2b-content-marketing) [![marketing agency working together to create the best content for their company.](https://blog.thinkdm2.com/hubfs/Untitled-2.png)](https://blog.thinkdm2.com/how-to-produce-memorable-content) [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing), [Digital Marketing](https://blog.thinkdm2.com/topic/digital-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [How to Produce Memorable Content](https://blog.thinkdm2.com/how-to-produce-memorable-content) By [Carissa Perrone](https://blog.thinkdm2.com/author/carissa-perrone) image credit: g/normaals/shutterstock.com **How memorable is your content?** From the moment we wake up in the morning until the moment we go back to sleep at night, we are constantly exposed to content and information. What is going to make your content stand out among the rest and get more attention? And if you are able to do this, how can you get them to stay and continue absorbing more of your content?  Keep reading this blog to learn some tactics for producing content that is memorable and will have a lasting impression on your audience. [Read More](https://blog.thinkdm2.com/how-to-produce-memorable-content) [![vector illustration of people creating a content strategy for their business.](https://blog.thinkdm2.com/hubfs/Untitled%202.png)](https://blog.thinkdm2.com/building-and-applying-a-content-marketing-strategy-part-2) [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing), [Digital Marketing](https://blog.thinkdm2.com/topic/digital-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [Building and Applying a Content Marketing Strategy (Part 2)](https://blog.thinkdm2.com/building-and-applying-a-content-marketing-strategy-part-2) By [Carissa Perrone](https://blog.thinkdm2.com/author/carissa-perrone) image credit: g/pisanu+prasoetphol/shutterstock.com A content strategy takes a lot of work to perfect, as there are many aspects involved. If you have not read[part 1](https://blog.thinkdm2.com/building-and-applying-a-content-marketing-strategy-part-1) of this blog, we recommend you do before continuing to part 2. In part 1 of this blog, we talked about the first 4 important factors for building and applying a content marketing strategy for your business. Keep reading to learn more! [Read More](https://blog.thinkdm2.com/building-and-applying-a-content-marketing-strategy-part-2) [Next ›](https://blog.thinkdm2.com/topic/content-marketing/page/2) #### Never Miss an Insight! ### Subscribe to weekly blog updates, featuring topics such as branding, digital marketing, and web design strategies.  ### RECENT POSTS ### CATEGORIES - [B2B Marketing (83)](https://blog.thinkdm2.com/topic/b2b-marketing) - [Digital Marketing (51)](https://blog.thinkdm2.com/topic/digital-marketing) - [Branding (50)](https://blog.thinkdm2.com/topic/branding) - [Content Marketing (49)](https://blog.thinkdm2.com/topic/content-marketing) - [Website Design (35)](https://blog.thinkdm2.com/topic/website-design) #### Technology Insights Read the latest goings-on in digital, technology, and content marketing. [Visit Our Blog](https://blog.thinkdm2.com/) #### NEWSLETTER SIGNUP Enter your email address to subscribe to our monthly newsletter, Technology Insights. 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