Getting the most out of white papers takes focus and persistence. Keeping your white paper style consistent and attention-grabbing is a good practice to start with, but what else can you do to attract viewers? Here are some additional strategies to find success from your white paper marketing.Read More
Developing ideas for your content marketing strategy can be a difficult task, it is important to set goals, and consider how your content will benefit your audience. Use yourself as an example, is your goal to generate more leads? Maybe, you’d like to be positioned as a thought leader. Still need some help getting started? We’ve taken the time to share these three steps you can take to build shape your content marketing efforts.Read More
One of the many challenges b2b marketers face is creating an effective brand strategy to make their brand stand out among competitors. What does your brand offer in terms of value? How does it resonate with your audience and relate to their emotional side?Read More
Starting in May, Hubspot is no longer supporting its keywords tool. This means users will need to embrace new methods to optimize their content. Luckily, HubSpot has already made preparations for the upcoming change. HubSpot launched its content strategy tool back in September, but there’s still time to get started if you haven’t checked it out. Here’s how you can get the most of the content strategy tool update.Read More
It is no secret that content marketing is, was, and still remains king when it comes to search engine optimization for B2Bs, but are you falling for tired myths that could be hindering your success?Read More
Ernest Hemingway’s famous “Iceberg Theory” states that a writer should explicitly include only 1/8 of the details, while leaving the other 7/8 implied. In other words, less can mean so much more.
In a world of modern technology there’s one website, one chance to change the world. Alright, I may be exaggerating a little bit but you should really focus on your businesses’ content. What I mean by content is your blogging, social media, and other material website visitors can read, download, or share. Face it; you just want the facts when you are doing your online browsing for a product or service, or maybe just a free app just because it’s free.Read More
“Content is king.” This is the would-be mantra of successful marketers everywhere. By now, we know that creating content, especially on a consistent basis via a blog, is the key to inbound marketing and SEO growth. So, how do you measure the effectiveness of the content you have created?
Sometimes the best way to appeal to customers is by doing something totally unrelated to what you do. It can be a critical step towards developing a distinct and likeable brand personality.Read More