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Content marketing comes with an abundance of benefits which is why the B2B market is more crowded than ever! The average budget for content marketing efforts is $185,000 per year and nearly half of B2B marketers reported they expect their budget to increase in the next year. Because of all of this competition, you need a marketing strategy that will drive traffic, generate new leads, build trust for your brand, engage your audience, and inspire them to take action. You also need to produce content that stands out and proves your company is better than competing companies.  

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Setting expectations for your inbound marketing activities is crucial, but it is even more important that these expectations are realistic. If you set expectations that you cannot reach or measure, it will not do you or your company any good. Along with these expectations you need to set goals, create and deliver high-performing campaigns, measure engagement, manage the expectations of senior management, identify the most important KPIs, and set benchmarks for your inbound marketing strategy. You need to understand your current content production capacity and where you should direct your efforts as well. This is a lot to handle, so keep reading to learn more!  

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Inbound marketing, also known as pull marketing, works by educating and entertaining your audience to pull them in and attract them to your brand, and leads them to make a purchasing decision. 

Outbound marketing is different. Rather than reeling in your audience and potential clients, you go directly to them through mainstream advertising. Outbound marketing is also known as push marketing.   

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Everyone wants to create engaging content, but sometimes it can be challenging. Keep reading to learn what to do and what to avoid in order to create great B2B marketing content!

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Many B2B marketers have been finding that animation offers many benefits to their marketing efforts. Animated videos are specifical beneficial because they grab and keep the audience's attention. There are many different purposes for videos and they can be made to be informative while displaying any tone your company wants. For example, the tone of the video can be professional, funny, or emotional. 

Keep reading to learn why B2B businesses are increasingly using animation in their content marketing strategies. 

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Scaling content is all about producing quality content at a quick rate, resulting in an efficient content marketing strategy and production. Keep reading to learn some tips on how to successfully scale content.  

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As content creators are constantly coming up with new ideas for their content, finding inspiration can sometimes be a struggle. Whether they can’t come up with the right headline, craft an attention-grabbing hook, or have hit a wall altogether, there are ways to spark creativity and find something that will inspire them.

Starring at blank pages is frustrating and won’t help content creators get any further. Rather than sitting and staring, they should try to work through their creative blockages. Keep reading to learn methods on how to keep your content creators motivated. 

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In B2B content marketing, content personalization is not as simple as including a prospect’s name in an email. Keep reading this blog to learn tips on how to personalize your B2B content.

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How memorable is your content?

From the moment we wake up in the morning until the moment we go back to sleep at night, we are constantly exposed to content and information. What is going to make your content stand out among the rest and get more attention? And if you are able to do this, how can you get them to stay and continue absorbing more of your content? 

Keep reading this blog to learn some tactics for producing content that is memorable and will have a lasting impression on your audience.

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A content strategy takes a lot of work to perfect, as there are many aspects involved. If you have not read part 1 of this blog, we recommend you do before continuing to part 2. In part 1 of this blog, we talked about the first 4 important factors for building and applying a content marketing strategy for your business. Keep reading to learn more!