What Does a Contextual Marketing Strategy Look Like?

By Philip BerardoAug 05, 2020

 

image credit: Rawpixel.com/shutterstock.com

Contextual marketing is a more personalized approach to marketing; it is a strategy that centers around the users coming to your website and what they are looking for. Essentially, it helps ensure that the content you are delivering is relevant to a user based on their stage in the buyer’s journey and any pain points they have. When working alongside personalization, contextual marketing is an effective strategy to meet a user’s needs, habits, and goals. In this post, we will be further defining contextual marketing and what a proper strategy looks like.

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How Dynamic Content Personalizes Your Digital Marketing Strategy

By Philip BerardoJun 12, 2020

 

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In digital marketing, dynamic content refers to content—such as an email, webpage, or even call-to-action (CTA)—that changes based on a user’s behavior and session data. In other words, it adapts to their actions and provides a more personalized experience as they digest your content. Most commonly, digital marketers will implement dynamic content across their website—which can increase conversions in addition to making for a captivating browsing experience. Here are a few ways dynamic content personalizes your digital marketing strategy. 

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What Keeps Marketers from Blogging? Tips to Overcome Blog Challenges

By Philip BerardoJan 23, 2020

 

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Time again we see the same question posed to marketing agencies to grow their business, whether they’re b2c or b2b: “are you blogging?” It’s a genuine question! Blogging is a great way to get a content strategy started in your company, and it helps boost your SEO and thought leadership. With so many notable benefits, what’s keeping marketing companies from blogging? Here are a few reasons marketers are hesitant to start blogging and how tips to overcome these fears!

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How Your B2B Marketing Company Can Refresh its Content Strategy

By Philip BerardoOct 04, 2019

 

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When the time comes to review your b2b company’s content marketing strategy, it can prove to be a harsh reality—not all of your content will perform as well as others; your content may not generate the traffic and leads your company is looking for, or perhaps you’re spreading your content too thin.

There are several challenges that can come with any content marketing strategy, and it’s perfectly all right to run into a few speed bumps along the way! Here are a few ways your b2b marketing company can refresh its content strategy.

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4 Content Writing Best Practices for Your Digital Marketing

By Philip BerardoSep 18, 2019



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Digital marketing—especially for those using an inbound strategy—has an emphasis on written material, typically through blogging and content development. The way your company portrays its tone and overall “voice” makes a big difference when building engagement and trust. The content you write can vary across a number of pieces—direct mailers, emails, and blog posts are just a few examples. Here are 4 content writing best practices you should be following for your digital marketing.

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Why Your B2B Marketing Company Should Perform a Content Audit

By Philip BerardoFeb 08, 2019

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Whether your business is promoting its content through a blog, social sharing, or monthly newsletters, there may come a time where momentum slows down. Trying to publish content on a consistent basis requires the right amount of time, dedication, and relevant topics to focus on; it’s easy to become overwhelmed. To get your content development on the right track, here are a few reasons why your b2b marketing company should perform a content audit.

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How to Overcome Common B2B Content Marketing Challenges

By Philip BerardoJan 04, 2019

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The amount of tasks a b2b content marketer must address on a daily basis is no doubt overwhelming. Whether it’s keeping up with search engine algorithms, researching buyer personas, or sorting through dozens of blog posts for an evergreen jackpot, there is a lot that goes into content marketing. In the midst of all these tactics, it’s easy to become overwhelmed and make a few errors along the way.

To stay on track for the new year, here’s how you can overcome some common b2b content marketing challenges.

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Why Topic Clusters are Essential for Content Marketing

By Philip BerardoAug 09, 2018

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Since the major update to search engine algorithms last year, marketers have had to make significant changes to their SEO strategies. Topic clusters and pillar pages are a marketer’s new best friend when keeping content linked and up-to-date with SEO.

While keywords aren’t completely gone, their relevancy in the modern content marketing landscape is dwindling. Here’s why topic clusters and pillar pages have become essential for content marketing.

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4 Ways to Nurture Your Leads and Boost Conversions

By Stephanie AlexandreJun 07, 2018

 

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There’s a common misconception that bringing in as many leads as possible is the key to boosting conversions. While lead generation is essential, the reality is that nearly 80% of marketing leads never convert, because they aren't properly nurtured. Lead nurturing tactics are essential for building connections with your prospects and guiding them along the buyer’s journey. Despite its importance, the majority of companies haven’t established a strategy for nurturing their leads.

Here are four key ways to maximize your conversion rates through lead nurturing tactics.

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3 Key Strategies to Develop Your Topic Clusters

By Philip BerardoMay 31, 2018

 

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As the age of individual keyword ranking comes to an end, it’s time for digital marketers to make the transition to topics. Topic clusters were created as a response to Google’s algorithm changes, which now understand the context behind a search. Searches are more conversational as a result, since users are typing in longer phrases, as opposed to single keywords.

Topic clusters require a few critical elements, such as a pillar page, cluster content, and connected links. To get started with developing your topic clusters, here are three key strategies you can follow.

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