Finding Success From Your White Paper Marketing

By Stephanie AlexandreApr 20, 2018

Getting the most out of white papers takes focus and persistence. Keeping your white paper style consistent and attention-grabbing is a good practice to start with, but what else can you do to attract viewers?  Here are some additional strategies to find success from your white paper marketing.

Read More

Develop Your B2B Content Marketing Strategy

By Stephanie AlexandreMar 30, 2018

Developing ideas for your content marketing strategy can be a difficult task, it is important to set goals, and consider how your content will benefit your audience. Use yourself as an example, is your goal to generate more leads? Maybe, you’d like to be positioned as a thought leader. Still need some help getting started? We’ve taken the time to share these three steps you can take to build shape your content marketing efforts.

Read More

4 Tips for Developing Your B2B Brand Strategy

By Stephanie AlexandreFeb 09, 2018

One of the many challenges b2b marketers face is creating an effective brand strategy to make their brand stand out among competitors. What does your brand offer in terms of value? How does it resonate with your audience and relate to their emotional side?

Read More

Get the Most Out of HubSpot’s Content Strategy Tool

By Stephanie AlexandreFeb 02, 2018

Starting in May, Hubspot is no longer supporting its keywords tool. This means users will need to embrace new methods to optimize their content. Luckily, HubSpot has already made preparations for the upcoming change. HubSpot launched its content strategy tool back in September, but there’s still time to get started if you haven’t checked it out. Here’s how you can get the most of the content strategy tool update.

Read More

3 Content Marketing Myths to Leave Behind for 2018

By Stephanie AlexandreJan 05, 2018

It is no secret that content marketing is, was, and still remains king when it comes to search engine optimization for B2Bs, but are you falling for tired myths that could be hindering your success?

Read More

Applying Hemingway's Iceberg Theory to Your Content Marketing

By Stephanie AlexandreJul 19, 2017

Ernest Hemingway’s famous “Iceberg Theory” states that a writer should explicitly include only 1/8 of the details, while leaving the other 7/8 implied. In other words, less can mean so much more.

Read More

Content: King Of The Marketing Jungle

By Ryan TrabalkaJul 07, 2016

In a world of modern technology there’s one website, one chance to change the world. Alright, I may be exaggerating a little bit but you should really focus on your businesses’ content. What I mean by content is your blogging, social media, and other material website visitors can read, download, or share. Face it; you just want the facts when you are doing your online browsing for a product or service, or maybe just a free app just because it’s free.

Read More

What is your content marketing strategy?

By Azadeh BrownMay 26, 2016

“Content is king.” This is the would-be mantra of successful marketers everywhere. By now, we know that creating content, especially on a consistent basis via a blog, is the key to inbound marketing and SEO growth. So, how do you measure the effectiveness of the content you have created?

Read More

Show Don't Tell: How to Build Your Unique Brand Personality

By Linden KleinApr 19, 2016

Sometimes the best way to appeal to customers is by doing something totally unrelated to what you do. It can be a critical step towards developing a distinct and likeable brand personality.  

Read More

You Won't Even Believe What These B2B Marketers Are Doing

By Linden KleinFeb 25, 2016

 

Read More

Never Miss an Insight!

Get the latest in digital, technology and content marketing delivered right to your inbox.

RECENT POSTS