Carissa Perrone

Recent Posts

11 Ways To Make Your B2B Content More Engaging

By Carissa PerroneJun 16, 2022

image credit: g/DisobeyArt/

B2B content creators can use the same techniques as other content creators to transform boring and static content into more exciting content with engaging videos, web pages, social media posts, and more. Keep reading to learn some tips on how to make your B2B content more engaging!

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How to Put Content Insights Into Action

By Carissa PerroneJun 09, 2022

image credit: g/wan+wei/

In marketing, it is expected to be able to prove that content is successful and performing well. However, it is not as easy as it might seem — to be able to determine what efforts are worth the time and money spent and what are not.  

There is such a wide variety of metrics available to marketers and you must be able to figure out which ones matter most for your business and content, but how? 

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Gain Insight Into Your Business With Marketing Metrics

By Carissa PerroneJun 02, 2022

image credit: Rudzhan/

What every stakeholder wants to know is: Did the funds from the marketing budget actually lead to more revenue? 

Not only should we have the answer, but we need to back it up with data by capturing the right metrics.

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Increasing Engagement with Interactive Content

By Carissa PerroneMay 26, 2022

image credit: Viktoria+Kurpas/

Engagement is something that every business wants to increase. Marketers use quantitative strategies and analyze data to figure out what tactics are successful for their company and what has a minimal impact. There are many techniques that increase engagement, which makes it more difficult to determine what exactly leads to this. 

This blog will explain how to engage users to differentiate your business from the rest and how interactive content is beneficial in this area as well.

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6 Reasons to Use Interactive Content Experiences

By Carissa PerroneMay 20, 2022

image credit: Sammby/

Interactive content experiences provide users with ways to explore information in a more engaging and exciting way. It creates a dynamic experience between the content and the user. Compared to static content, interactive content provides higher retention of your message and branding. We should use interactive content because it drives meaningful engagement, differentiates your content from the competition, and offers the ability to track metrics and measure KPIs. 

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