Tales from Inbound 2018: Key Takeaways from the Event

By Philip BerardoSep 10, 2018

This year’s HubSpot-hosted Inbound event has come to a close; and there’s plenty of new strategies and concepts we’ve learned from the event. From hacking inbound sales and lead generation, to a new inbound marketing model from HubSpot, these are the takeaways from Inbound 2018 that will shape the future of marketing and sales.

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4 B2B Email Marketing Strategies to Nurture Your Leads

By Philip BerardoAug 30, 2018

For b2b marketing, generating leads is only half the challenge when attracting attention to your business and brand. Without proper lead nurturing strategies, your leads won’t see the same value from your brand overtime. Worst of all, they may feel neglected!

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4 Ways to Nurture Your Leads and Boost Conversions

By Stephanie AlexandreJun 07, 2018

There’s a common misconception that bringing in as many leads as possible is the key to boosting conversions. While lead generation is essential, the reality is that nearly 80% of marketing leads never convert, because they aren't properly nurtured. Lead nurturing tactics are essential for building connections with your prospects and guiding them along the buyer’s journey. Despite its importance, the majority of companies haven’t established a strategy for nurturing their leads.

Here are four key ways to maximize your conversion rates through lead nurturing tactics.

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4 Critical SEO Factors for Your B2B Business

By Stephanie AlexandreJun 05, 2018

When working with SEO for your b2b marketing, you’ve likely noticed an overwhelming amount of information to keep track of. From measuring analytics, to optimizing content and building links, SEO plays a vital role in developing your b2b marketing, but it can be overwhelming.

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B2B Digital Marketing Trends to Pay Attention To

By Stephanie AlexandreApr 04, 2018

Last year, b2b marketers were given a glimpse of the future with artificial intelligence improvements, video marketing, and block chain technology. As technology changes, digital marketing tactics must follow.

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Why Social Media Matters For B2B Marketing & Sales

By Stephanie AlexandreMar 23, 2018

When building the best b2b marketing strategy for your business, social media may not be an idea that readily comes to mind. It’s a common myth that social media isn’t relevant to b2b marketers. With many of your prospects regularly sharing content through social media, there are plenty of opportunities for marketers to attract prospects with their own content.

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3 Ways to Convert Leads with a Strong Landing Page

By Stephanie AlexandreDec 22, 2017

In b2b marketing, a landing page is an excellent way to give visitors an opportunity to connect with your content by signing up for an email campaign, or offering ebooks and webinars. However, if a landing page tries to pry too much information from a visitor, it may turn them away from your content offering.

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The Risk and Reward of IoT

By Stephanie AlexandreNov 28, 2017

According to a study conducted by Cisco in 2016, global business executives believe IoT, or the Internet of Things, will positively impact their companies in multiple ways, such as operations efficiency, customer service improvement, and enhanced collaboration among others.

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4 Ways to Increase Your B2B Website Traffic

By Stephanie AlexandreNov 10, 2017

You may have a steady flow of traffic to your website, but there is always an opportunity to increase traffic even more. So how do you attract new visitors to your site? The key to increasing your website traffic is to work off what you already have. Here are a few tips to help you expand your current website traffic, and welcome new visitors. 

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How to Effectively Review Your B2B Sales Funnel

By Stephanie AlexandreOct 23, 2017

When reviewing your sales funnel, it’s easy to get lost in the midst of complex data analysis and not know where to start. Your sales funnel isn’t just about your company’s sales; it’s relevant to your marketing team's strategies as well. If your company is struggling with generatinging b2b leads or revieiwing its sales funnel, here are some helpful steps to take to get you in the right direction.  

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