Build Stronger Brand Awareness in Your B2B Marketing Company

By Philip BerardoOct 11, 2019

 

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You’ve probably heard countless stories from other b2b companies about how they built up their brand awareness and reached a bigger audience. These success stories can be just as worrisome as they are impactful and inspiring; you may feel uneasy about your current brand awareness, when other company brands are dominating your industry's landscape. To keep up with many competing brands, here’s how your b2b marketing company can build stronger brand awareness.

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How Your B2B Marketing Company Can Refresh its Content Strategy

By Philip BerardoOct 04, 2019

 

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When the time comes to review your b2b company’s content marketing strategy, it can prove to be a harsh reality—not all of your content will perform as well as others; your content may not generate the traffic and leads your company is looking for, or perhaps you’re spreading your content too thin.

There are several challenges that can come with any content marketing strategy, and it’s perfectly all right to run into a few speed bumps along the way! Here are a few ways your b2b marketing company can refresh its content strategy.

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4 Content Writing Best Practices for Your Digital Marketing

By Philip BerardoSep 18, 2019



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Digital marketing—especially for those using an inbound strategy—has an emphasis on written material, typically through blogging and content development. The way your company portrays its tone and overall “voice” makes a big difference when building engagement and trust. The content you write can vary across a number of pieces—direct mailers, emails, and blog posts are just a few examples. Here are 4 content writing best practices you should be following for your digital marketing.

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Digital Marketing in 2020: What will the Next Decade Bring?

By Philip BerardoAug 06, 2019

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It’s hard to believe that we’ve almost reached a new decade. With 2020 looming over the horizon, there are plenty of thoughts to consider about the state of digital marketing. Each new year always manages to bring a few surprises to the digital marketing landscape (remember when HubSpot helped destroy the sales funnel last year?) So as we make our way through the last weeks of the summer, let’s take a look ahead at digital marketing in 2020.

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Digital Transformation: How B2B Marketing is Evolving

By Philip BerardoJun 27, 2019

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Let’s take a trip back to the year 2017. That year, a report from eMarketer showed that only 21% of marketers had adopted digital transformation programs for their marketing. Despite such a low number, many marketers believed that new technology in the digital age could lead to bold, creative ideas.

In 2019, an effort to shift to digital transformation has affected several b2b businesses. In fact, some companies have seen five times more growth in revenue, as a result of digital transformation efforts. Here is how we can expect digital transformation to affect b2b marketing in the year ahead.

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The Fundamentals of B2B Account-Based Marketing

By Philip BerardoMay 31, 2019


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The term “account-based marketing” has gradually become more common in today’s b2b marketing landscape. It is defined as a focus on both sales and marketing resources for target accounts in a market, with an emphasis on personalization for each account. In other words, it’s an excellent way to hone in on customers and clients with a higher overall value, as opposed to making your reach too broad.

To get a better understanding of how it works, here are some fundamentals you should know for b2b account-based marketing.

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3 Marketing Technology Trends for Your B2B Business

By Cristianna BarczApr 24, 2019

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Technology is an ever-changing aspect of the b2b business world. Whether your company keeps up (or fails to keep up) with the industry, changes can ultimately affect the success of your business. You will want to know the technology trends that your competitors are implementing, especially when it comes to marketing your brand to your audience. Here are three marketing technology trends you should be aware of.

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The Impact of Machine Learning in B2B Marketing Technology

By Philip BerardoMar 14, 2019

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The sales journey for a b2b company is often lengthy, complex, and downright strenuous. Without the right data to understand buying intent, marketers find themselves running in circles and going through the same motions with their customers. Now, the b2b industry is turning to machine learning for greater insights into each customer lifecycle stage.

Here are some of the ways that machine learning technology is making an impact in b2b marketing technology. 

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Is Your SaaS Company Ready for these 2019 Marketing Trends?

By Philip BerardoFeb 14, 2019

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The year ahead is full of marketing opportunities for SaaS companies. From increased integration with social media marketing, to personalization offers for customers, there are a lot of strategies to take note of. These are the 2019 marketing trends that your SaaS company should know about.

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Why Your B2B Marketing Company Should Perform a Content Audit

By Philip BerardoFeb 08, 2019

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Whether your business is promoting its content through a blog, social sharing, or monthly newsletters, there may come a time where momentum slows down. Trying to publish content on a consistent basis requires the right amount of time, dedication, and relevant topics to focus on; it’s easy to become overwhelmed. To get your content development on the right track, here are a few reasons why your b2b marketing company should perform a content audit.

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