In today’s competitive landscape, B2B technology marketing can benefit greatly from Generative AI (GenAI). This technology can help marketers enhance their strategies and achieve better results. Here are some practical applications of GenAI in B2B marketing, along with real-world examples.

In the rapidly evolving world of B2B technology marketing, staying ahead of the curve is essential for success. Marketing professionals must adapt to changing customer expectations, technological advancements, and market dynamics.

In the fast-evolving digital landscape, B2B technology companies face unique marketing challenges that require strategic solutions. Unlike B2C businesses, where emotional appeal and impulse buying play a significant role, B2B marketing is complex, requiring a deep understanding of industry-specific needs, longer sales cycles, and highly technical audiences.

Are you overwhelming your audience? – Read more to see why your prospects suffer from digital fatigue.

With the business landscape becoming more technologically savvy, we are seeing a rise in digital fatigue. Our email inboxes are overflowing with tons of digital ads, leaving us overwhelmed and desensitized to the content marketers spent time and money working on. 

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Content marketing comes with an abundance of benefits which is why the B2B market is more crowded than ever! The average budget for content marketing efforts is $185,000 per year and nearly half of B2B marketers reported they expect their budget to increase in the next year. Because of all of this competition, you need a marketing strategy that will drive traffic, generate new leads, build trust for your brand, engage your audience, and inspire them to take action. You also need to produce content that stands out and proves your company is better than competing companies.  

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Everyone wants to create engaging content, but sometimes it can be challenging. Keep reading to learn what to do and what to avoid in order to create great B2B marketing content!

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Many B2B marketers have been finding that animation offers many benefits to their marketing efforts. Animated videos are specifical beneficial because they grab and keep the audience's attention. There are many different purposes for videos and they can be made to be informative while displaying any tone your company wants. For example, the tone of the video can be professional, funny, or emotional. 

Keep reading to learn why B2B businesses are increasingly using animation in their content marketing strategies. 

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In B2B content marketing, content personalization is not as simple as including a prospect’s name in an email. Keep reading this blog to learn tips on how to personalize your B2B content.

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How memorable is your content?

From the moment we wake up in the morning until the moment we go back to sleep at night, we are constantly exposed to content and information. What is going to make your content stand out among the rest and get more attention? And if you are able to do this, how can you get them to stay and continue absorbing more of your content? 

Keep reading this blog to learn some tactics for producing content that is memorable and will have a lasting impression on your audience.

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A content strategy takes a lot of work to perfect, as there are many aspects involved. If you have not read part 1 of this blog, we recommend you do before continuing to part 2. In part 1 of this blog, we talked about the first 4 important factors for building and applying a content marketing strategy for your business. Keep reading to learn more!