Digital Marketing in 2020: What will the Next Decade Bring?

By Philip BerardoAug 06, 2019

image credit: Wright Studio/shutterstock.com

It’s hard to believe that we’ve almost reached a new decade. With 2020 looming over the horizon, there are plenty of thoughts to consider about the state of digital marketing. Each new year always manages to bring a few surprises to the digital marketing landscape (remember when HubSpot helped destroy the sales funnel last year?) So as we make our way through the last weeks of the summer, let’s take a look ahead at digital marketing in 2020.

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Digital Transformation: How B2B Marketing is Evolving

By Philip BerardoJun 27, 2019

image credit: Wright Studio/shutterstock.com

Let’s take a trip back to the year 2017. That year, a report from eMarketer showed that only 21% of marketers had adopted digital transformation programs for their marketing. Despite such a low number, many marketers believed that new technology in the digital age could lead to bold, creative ideas.

In 2019, an effort to shift to digital transformation has affected several b2b businesses. In fact, some companies have seen five times more growth in revenue, as a result of digital transformation efforts. Here is how we can expect digital transformation to affect b2b marketing in the year ahead.

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The Fundamentals of B2B Account-Based Marketing

By Philip BerardoMay 31, 2019


image credit: Tashatuvango/shutterstock.com

The term “account-based marketing” has gradually become more common in today’s b2b marketing landscape. It is defined as a focus on both sales and marketing resources for target accounts in a market, with an emphasis on personalization for each account. In other words, it’s an excellent way to hone in on customers and clients with a higher overall value, as opposed to making your reach too broad.

To get a better understanding of how it works, here are some fundamentals you should know for b2b account-based marketing.

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3 Marketing Technology Trends for Your B2B Business

By Cristianna BarczApr 24, 2019

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Technology is an ever-changing aspect of the b2b business world. Whether your company keeps up (or fails to keep up) with the industry, changes can ultimately affect the success of your business. You will want to know the technology trends that your competitors are implementing, especially when it comes to marketing your brand to your audience. Here are three marketing technology trends you should be aware of.

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The Impact of Machine Learning in B2B Marketing Technology

By Philip BerardoMar 14, 2019

image credit: Phonlamai Photo/shutterstock.com

The sales journey for a b2b company is often lengthy, complex, and downright strenuous. Without the right data to understand buying intent, marketers find themselves running in circles and going through the same motions with their customers. Now, the b2b industry is turning to machine learning for greater insights into each customer lifecycle stage.

Here are some of the ways that machine learning technology is making an impact in b2b marketing technology. 

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Is Your SaaS Company Ready for these 2019 Marketing Trends?

By Philip BerardoFeb 14, 2019

image credit: Rawpixel.com/shutterstock

The year ahead is full of marketing opportunities for SaaS companies. From increased integration with social media marketing, to personalization offers for customers, there are a lot of strategies to take note of. These are the 2019 marketing trends that your SaaS company should know about.

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Why Your B2B Marketing Company Should Perform a Content Audit

By Philip BerardoFeb 08, 2019

image credit: Rawpixel.com/shutterstock.com

Whether your business is promoting its content through a blog, social sharing, or monthly newsletters, there may come a time where momentum slows down. Trying to publish content on a consistent basis requires the right amount of time, dedication, and relevant topics to focus on; it’s easy to become overwhelmed. To get your content development on the right track, here are a few reasons why your b2b marketing company should perform a content audit.

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How to Overcome Common B2B Content Marketing Challenges

By Philip BerardoJan 04, 2019

image credit: Tashatuvango/shutterstock.com

The amount of tasks a b2b content marketer must address on a daily basis is no doubt overwhelming. Whether it’s keeping up with search engine algorithms, researching buyer personas, or sorting through dozens of blog posts for an evergreen jackpot, there is a lot that goes into content marketing. In the midst of all these tactics, it’s easy to become overwhelmed and make a few errors along the way.

To stay on track for the new year, here’s how you can overcome some common b2b content marketing challenges.

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Applying B2B Marketing Strategies to Your SaaS Customer Lifecycle

By Philip BerardoDec 21, 2018


image credit: Jirapong Manustrong/shutterstock.com

The sales cycle for a SaaS company is traditionally much lengthier than other industries. This is because SaaS solutions tend to be complex and have high costs and increased competition. These challenges only make the sales process more intimidating for both the company and potential customer.

Here’s how you can apply b2b marketing strategies to lead your customers through your SaaS customer lifecycle.

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Opportunities and Challenges in B2B SaaS Marketing

By Philip BerardoNov 21, 2018

image credit: one photo/shutterstock.com

SaaS businesses that adopt b2b marketing best practices are seeing a number of benefits and opportunities for business growth. ROI is easily generated digitally without the need for speaking directly to a salesperson, and the sales process can lighten the workload thanks to automation. 

However, that’s not to say that a b2b SaaS company will only see positive opportunities; increased competition and difficulty displaying value are just some of the obstacles in SaaS marketing. Let’s take a closer look at some of the opportunities and challenges in b2b SaaS marketing.

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