What Is Agile Marketing? Defining a Data-Driven Strategy

By Philip BerardoMay 29, 2020

 

image credit: G-Stock Studio/shutterstock.com

In today’s marketing landscape, there are dozens of unique strategies that your team may consider implementing. Whether you try account-based marketing or go fully Inbound, these strategies have their benefits and initial challenges to overcome. Agile marketing is a marketing strategy that focuses on a data-driven approach—analyzing real-time data and responding quickly. Let’s further define agile marketing and its significance as a powerful marketing strategy.

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Rethinking Your B2B Marketing Strategy Amid COVID-19

By Philip BerardoMay 14, 2020

 

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For b2b companies, finding new business, in particular, has become more challenging these days. During this time of quarantine, b2b marketers are encouraged to take a new approach to old strategies—focusing less on generating new leads and, instead, nurturing existing customers. In this post, we’re exploring how b2b marketing companies can rethink their strategy amid COVID-19.

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How COVID-19 Has Affected Marketing and Sales Metrics

By Philip BerardoMay 01, 2020

 

image credit: NicoElNino/shutterstock.com

With April coming to an end, we’re finding ourselves entering a new month of rethinking our marketing and sales strategies during COVID-19. In the midst of remote working and social distancing, there have been notable effects on marketing and sales metrics throughout April. Marketing influencers like HubSpot have provided weekly updates on the state of the industry, with data related to email marketing, website traffic, and lead conversions.

Here is a roundup of the most notable effects COVID-19 has had on marketing and sales metrics.

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Additional Best Practices for Marketers Working Remotely

By Philip BerardoApr 17, 2020

 

image credit: LStockStudio/shutterstock.com

Last month, we shared some best practices for marketers working from home amid COVID-19. The work-from-home process isn’t something that everyone will be used to, which is why we’ve found it helpful to brush up on some helpful guidelines and practices. Here are some additional best practices for your marketing team working remotely during COVID-19.

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Responding to COVID-19: What Your Marketing Team Needs to Know

By Philip BerardoMar 19, 2020

 

image credit: G-Stock Studio/shutterstock.com

These past few weeks have been challenging for many, and we are anticipating further caution in the months ahead. Everyone’s safety and well-being is a top priority, as we continue to learn more about the current situation with COVID-19. At this time, it can be difficult for marketing teams to know how to properly respond and reassure their customers and clients. Here’s what your company’s marketing team should expect and how to properly respond to COVID-19.

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What Marketing Conferences Should Your Company Attend in 2020?

By Philip BerardoJan 30, 2020

 

image credit: RawPixel.com/shutterstock.com

Each new year brings dozens of exciting marketing conferences all over the country (and the world for that matter!) Choosing the right conference for your company to attend can be challenging—especially when considering the cost and time needed. It also comes down to which conferences are offering discussion around topics that appeal to your company and industry. To help make your selection easier, here are a few marketing conferences your company should look into for 2020.

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The Top 2020 B2B Marketing Trends Your Company Needs to Know

By Philip BerardoDec 11, 2019

 

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As the b2b marketing industry prepares for 2020, some marketers may find themselves eagerly anticipating new trends, while others are feeling apprehensive. After all, 2020 isn’t just a new year; it’s a new decade altogether. At a time where the sales funnel has become obsolete, topic clusters rule SEO, and machine learning is proving its worth to marketers, anything seems possible in the future.

Could this finally be the decade where flying cars become reality!? We’re probably not there just yet—but here are some b2b marketing trends your company can expect to see in 2020.

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What is Reverse Positioning in Marketing and Branding?

By Philip BerardoDec 04, 2019

 

image credit: Rawpixel.com/shutterstock.com

The term “reverse positioning” (sometimes called “breakaway positioning”) has begun resurfacing in the marketing industry recently, but what exactly does it mean? In this post, we’ll be defining reverse positioning—a unique marketing and branding strategy your company should know about.

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What is a Brand Refresh? Insights for B2B Marketers

By Philip BerardoNov 21, 2019

 

image credit: Rawpixel.com/shutterstock.com 

A brand refresh is a topic that your b2b marketing company may have already discussed—and the response may have been a resounding “that’s a good idea!” Despite this, the idea of a “refresh” may not be within your company’s current brand strategy and scope. It’s hard to fit a full refresh into your branding strategy, especially if it will change other company aspects in the process, such as tone or existing guidelines.

The truth is, every company runs the risk of becoming stale and outdated with its branding. To prevent your b2b marketing company from running its course, here’s what you need to know about a brand refresh.

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Understanding the Advantages of Brand Equity in B2B Marketing

By Philip BerardoNov 15, 2019

image credit: REDPIXEL.PL/shutterstock.com

What does it mean for your company to have a strong “brand equity?” Well, it’s part of what makes your brand valued and meaningful in the eyes of your customers and prospects. Without brand equity, your b2b company is essentially marketing its brand without any defining characteristics—no real emotional value to gain from supporting it. That doesn’t exactly sound like it’s doing your target audience any favors, does it? That’s why we’re sharing the key advantages of brand equity in b2b marketing, with best practices your company can follow!

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