4 Ways to Nurture Your Leads and Boost Conversions

By Stephanie AlexandreJun 07, 2018

There’s a common misconception that bringing in as many leads as possible is the key to boosting conversions. While lead generation is essential, the reality is that nearly 80% of marketing leads never convert, because they aren't properly nurtured. Lead nurturing tactics are essential for building connections with your prospects and guiding them along the buyer’s journey. Despite its importance, the majority of companies haven’t established a strategy for nurturing their leads.

Here are four key ways to maximize your conversion rates through lead nurturing tactics.

Read More

4 Critical SEO Factors for Your B2B Business

By Stephanie AlexandreJun 05, 2018

When working with SEO for your b2b marketing, you’ve likely noticed an overwhelming amount of information to keep track of. From measuring analytics, to optimizing content and building links, SEO plays a vital role in developing your b2b marketing, but it can be overwhelming.

Read More

B2B Digital Marketing Trends to Pay Attention To

By Stephanie AlexandreApr 04, 2018

Last year, b2b marketers were given a glimpse of the future with artificial intelligence improvements, video marketing, and block chain technology. As technology changes, digital marketing tactics must follow.

Read More

Why Social Media Matters For B2B Marketing & Sales

By Stephanie AlexandreMar 23, 2018

When building the best b2b marketing strategy for your business, social media may not be an idea that readily comes to mind. It’s a common myth that social media isn’t relevant to b2b marketers. With many of your prospects regularly sharing content through social media, there are plenty of opportunities for marketers to attract prospects with their own content.

Read More

3 Ways to Convert Leads with a Strong Landing Page

By Stephanie AlexandreDec 22, 2017

In b2b marketing, a landing page is an excellent way to give visitors an opportunity to connect with your content by signing up for an email campaign, or offering ebooks and webinars. However, if a landing page tries to pry too much information from a visitor, it may turn them away from your content offering.

Read More

The Risk and Reward of IoT

By Stephanie AlexandreNov 28, 2017

According to a study conducted by Cisco in 2016, global business executives believe IoT, or the Internet of Things, will positively impact their companies in multiple ways, such as operations efficiency, customer service improvement, and enhanced collaboration among others.

Read More

4 Ways to Increase Your B2B Website Traffic

By Stephanie AlexandreNov 10, 2017

You may have a steady flow of traffic to your website, but there is always an opportunity to increase traffic even more. So how do you attract new visitors to your site? The key to increasing your website traffic is to work off what you already have. Here are a few tips to help you expand your current website traffic, and welcome new visitors. 

Read More

How to Effectively Review Your B2B Sales Funnel

By Stephanie AlexandreOct 23, 2017

When reviewing your sales funnel, it’s easy to get lost in the midst of complex data analysis and not know where to start. Your sales funnel isn’t just about your company’s sales; it’s relevant to your marketing team's strategies as well. If your company is struggling with generatinging b2b leads or revieiwing its sales funnel, here are some helpful steps to take to get you in the right direction.  

Read More

The Future of Artificial Intelligence in B2B

By Stephanie AlexandreOct 16, 2017

In the past year, the usage of artificial intelligence in B2B marketing has consistently grown, and is expected to increase even further in 2018. Nearly 2/3 of B2B marketers are looking to adopt AI for their marketing strategies, including optimization and social advertising.

With an AI renaissance on the horizon, here’s what you should know about the future of artificial intelligence in B2B. 

Read More

Interactive Content is the Future of Digital Marketing

By Stephanie AlexandreSep 20, 2017

Interactive content continues to give marketers the ability to provide user interaction in real-time. Interactive content is about to change everything we know about digital marketing. When offering reading and video, it’s difficult for marketers to know if prospects are actually staying focused on the delivered content.

Interactive content encourages action and resonates with a person’s natural tendency to enjoy learning through hands-on experience.

Read More

Never Miss an Insight!

Get the latest in digital, technology and content marketing delivered right to your inbox.

RECENT POSTS