How to Create Great B2B Content

By Carissa PerroneSep 14, 2022

image credit: g/GoldenSikorka/shutterstock.com

Everyone wants to create engaging content, but sometimes it can be challenging. Keep reading to learn what to do and what to avoid in order to create great B2B marketing content!

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How B2B Businesses Can Benefit From Animation in Content Marketing

By Carissa PerroneSep 06, 2022

image credit: g/akridiy/shutterstock.com

Many B2B marketers have been finding that animation offers many benefits to their marketing efforts. Animated videos are specifical beneficial because they grab and keep the audience's attention. There are many different purposes for videos and they can be made to be informative while displaying any tone your company wants. For example, the tone of the video can be professional, funny, or emotional. 

Keep reading to learn why B2B businesses are increasingly using animation in their content marketing strategies. 

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3 Tips for Personalizing Your B2B Content Marketing

By Carissa PerroneAug 17, 2022

image credit: g/Expertvector/shutterstock.com

In B2B content marketing, content personalization is not as simple as including a prospect’s name in an email. Keep reading this blog to learn tips on how to personalize your B2B content.

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How to Produce Memorable Content

By Carissa PerroneAug 10, 2022

image credit: g/normaals/shutterstock.com

How memorable is your content?

From the moment we wake up in the morning until the moment we go back to sleep at night, we are constantly exposed to content and information. What is going to make your content stand out among the rest and get more attention? And if you are able to do this, how can you get them to stay and continue absorbing more of your content? 

Keep reading this blog to learn some tactics for producing content that is memorable and will have a lasting impression on your audience.

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Building and Applying a Content Marketing Strategy (Part 2)

By Carissa PerroneAug 04, 2022

image credit: g/pisanu+prasoetphol/shutterstock.com

A content strategy takes a lot of work to perfect, as there are many aspects involved. If you have not read part 1 of this blog, we recommend you do before continuing to part 2. In part 1 of this blog, we talked about the first 4 important factors for building and applying a content marketing strategy for your business. Keep reading to learn more!

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Building and Applying a Content Marketing Strategy (Part 1)

By Carissa PerroneAug 02, 2022

image credit: g/Sammby/shutterstock.com

Content is everywhere. Exposure to content is unavoidable, which is why it is necessary that your company has a strong content marketing strategy.  A successful content marketing strategy can increase conversions, improve brand awareness, boost revenues, and establish your company as an industry leader. Attracting new clients and educating the audience will result in this successful and powerful strategy. 

When it comes to forming a strategy that is right for your brand, it can be difficult and take some tries to get it right. Here is a guide to make the process of creating a content strategy easier! Keep reading to learn more!

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The B2B Marketing Materials You’re Probably Underestimating

By Carissa PerroneJul 26, 2022

image credit: g/Red_Deer/shutterstock.com

B2B content marketing can be a struggle, which is why it is important to explore and utilize all possible marketing materials in order to see the best results. Keep reading to learn which marketing materials you might be forgetting about! 

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Improve Your Content With These 5 Experiments

By Carissa PerroneJul 19, 2022

image credit: shutterstock.com/g/Tavr

Experimenting and testing out different ideas is a great way to discover ways to improve your content. It will show you new techniques you can use, as well as tell you what you should not do.

Experimenting with your content strategy could allow you to discover new methods that could improve sales and revenue and your business as a whole! 

But what type of experiments should you make? Keep reading to find out 5 key experiments that we recommend! 

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11 Ways To Make Your B2B Content More Engaging

By Carissa PerroneJun 16, 2022

image credit: g/DisobeyArt/shutterstock.com

B2B content creators can use the same techniques as other content creators to transform boring and static content into more exciting content with engaging videos, web pages, social media posts, and more. Keep reading to learn some tips on how to make your B2B content more engaging!

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What is the AIDA Model in Marketing?

By Philip BerardoNov 06, 2020

 

image source: astel design/shutterstock.com

In the vast world of digital marketing, lead conversion isn’t a simple one-two process. There are several stages a lead must go through in their buyer journey before becoming a customer. This is something all marketers, whether B2C or B2B, understand, yet there is often confusion around the process of lead conversion itself. This is where the AIDA model comes into play; it is a model that helps explain each of the four stages someone goes through before making a purchase. In this post, we will be breaking down the AIDA model and its use in marketing.

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