Why Your B2B Marketing Company Should Perform a Content Audit

By Philip BerardoFeb 08, 2019

image credit: Rawpixel.com/shutterstock.com

Whether your business is promoting its content through a blog, social sharing, or monthly newsletters, there may come a time where momentum slows down. Trying to publish content on a consistent basis requires the right amount of time, dedication, and relevant topics to focus on; it’s easy to become overwhelmed. To get your content development on the right track, here are a few reasons why your b2b marketing company should perform a content audit.

Read More

How to Overcome Common B2B Content Marketing Challenges

By Philip BerardoJan 04, 2019

image credit: Tashatuvango/shutterstock.com

The amount of tasks a b2b content marketer must address on a daily basis is no doubt overwhelming. Whether it’s keeping up with search engine algorithms, researching buyer personas, or sorting through dozens of blog posts for an evergreen jackpot, there is a lot that goes into content marketing. In the midst of all these tactics, it’s easy to become overwhelmed and make a few errors along the way.

To stay on track for the new year, here’s how you can overcome some common b2b content marketing challenges.

Read More

Applying B2B Marketing Strategies to Your SaaS Customer Lifecycle

By Philip BerardoDec 21, 2018


image credit: Jirapong Manustrong/shutterstock.com

The sales cycle for a SaaS company is traditionally much lengthier than other industries. This is because SaaS solutions tend to be complex and have high costs and increased competition. These challenges only make the sales process more intimidating for both the company and potential customer.

Here’s how you can apply b2b marketing strategies to lead your customers through your SaaS customer lifecycle.

Read More

Opportunities and Challenges in B2B SaaS Marketing

By Philip BerardoNov 21, 2018

image credit: one photo/shutterstock.com

SaaS businesses that adopt b2b marketing best practices are seeing a number of benefits and opportunities for business growth. ROI is easily generated digitally without the need for speaking directly to a salesperson, and the sales process can lighten the workload thanks to automation. 

However, that’s not to say that a b2b SaaS company will only see positive opportunities; increased competition and difficulty displaying value are just some of the obstacles in SaaS marketing. Let’s take a closer look at some of the opportunities and challenges in b2b SaaS marketing.

Read More

4 Marketing Strategies to Grow Your SaaS Business

By Philip BerardoNov 09, 2018

image credit: Wright Studio/shutterstock.com

The SaaS industry isn’t about selling services to a business as a one-time interaction. Subscription-based software service is about building an audience to continuously nurture and support over time. According to HubSpot, 38% of companies currently work on SaaS; and this number is expected to grow to 73% within the next two years.

Your SaaS business will need to consistently update its services and provide the best value to maintain a strong customer base and grow over time. Here are four marketing strategies you can use to help grow your SaaS business. 

Read More

"May I Assist You?" How Chatbots are Growing in B2B Marketing

By Philip BerardoOct 29, 2018

image credit: sdecoret/shutterstock.com

When visiting a marketing website, you may notice a small pop-up message from a smiling robot, in the corner of the page. No, this isn’t a sign that robots are taking over the Internet; but it is a sign of a growing trend in the b2b marketing scene. Chatbots encourage website visitors to interact with artificial intelligence and receive helpful, automated assistance.

Read More

Tales from Inbound 2018: Key Takeaways from the Event

By Philip BerardoSep 10, 2018

image credit: garagestock/shutterstock.com

This year’s HubSpot-hosted Inbound event has come to a close; and there’s plenty of new strategies and concepts we’ve learned from the event. From hacking inbound sales and lead generation, to a new inbound marketing model from HubSpot, these are the takeaways from Inbound 2018 that will shape the future of marketing and sales.

Read More

4 B2B Email Marketing Strategies to Nurture Your Leads

By Philip BerardoAug 30, 2018

image credit: stoatphoto/shutterstock.com

For b2b marketing, generating leads is only half the challenge when attracting attention to your business and brand. Without proper lead nurturing strategies, your leads won’t see the same value from your brand overtime. Worst of all, they may feel neglected!

Read More

Upcoming Marketing Trends to Watch for 2019

By Philip BerardoJul 05, 2018

image credit: Vintage Tone/shutterstock.com

From topic clusters to personalization, 2018 has given marketers plenty of options to expand their audience. Now that we’ve reached the halfway point of the year, it’s time to think about what lies ahead for the future of marketing. Here are some upcoming marketing trends you’ll want to keep an eye on going into 2019.

Read More

An Essential Guide to B2B Digital Marketing for Small Businesses

By Philip BerardoJun 13, 2018

 

 

 

 

 

 

 

 

 

 

 

 

image credit: one photo/shutterstock.com

Entering the world of b2b digital marketing can be intimidating for small businesses. With a strong emphasis on digital content and brand development, staying ahead of the competition is no simple task. To help lead small businesses through the digital landscape, here’s your guide to the basics of b2b digital marketing.

Read More

Never Miss an Insight!

Subscribe to weekly blog updates, featuring topics such as branding, digital marketing, and web design strategies. 

RECENT POSTS