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Content is everywhere. Exposure to content is unavoidable, which is why it is necessary that your company has a strong content marketing strategy.  A successful content marketing strategy can increase conversions, improve brand awareness, boost revenues, and establish your company as an industry leader. Attracting new clients and educating the audience will result in this successful and powerful strategy. 

When it comes to forming a strategy that is right for your brand, it can be difficult and take some tries to get it right. Here is a guide to make the process of creating a content strategy easier! Keep reading to learn more!

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B2B content marketing can be a struggle, which is why it is important to explore and utilize all possible marketing materials in order to see the best results. Keep reading to learn which marketing materials you might be forgetting about! 

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Experimenting and testing out different ideas is a great way to discover ways to improve your content. It will show you new techniques you can use, as well as tell you what you should not do.

Experimenting with your content strategy could allow you to discover new methods that could improve sales and revenue and your business as a whole! 

But what type of experiments should you make? Keep reading to find out 5 key experiments that we recommend! 

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B2B content creators can use the same techniques as other content creators to transform boring and static content into more exciting content with engaging videos, web pages, social media posts, and more. Keep reading to learn some tips on how to make your B2B content more engaging!

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In the vast world of digital marketing, lead conversion isn’t a simple one-two process. There are several stages a lead must go through in their buyer journey before becoming a customer. This is something all marketers, whether B2C or B2B, understand, yet there is often confusion around the process of lead conversion itself. This is where the AIDA model comes into play; it is a model that helps explain each of the four stages someone goes through before making a purchase. In this post, we will be breaking down the AIDA model and its use in marketing.

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As marketers, we have a lot of day-to-day tasks to take care of—from keeping up with newly-generated leads to planning out pieces to support an upcoming marketing campaign. Marketing automation serves as an effective, time-saving method to ensure your leads and customers are receiving follow-ups based on the actions they take. For example, a user downloads an eBook on your marketing website and receives an automated email that shares a related blog post.

In this post, we will be sharing three tips to implement automation in your marketing strategy.

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There is a lot of uncertainty around the future of marketing in 2021, and many chief marketing officers (CMOs) are doing their best to plan accordingly. With a shift to stronger customer-focused strategies, the new year could be both exciting for CMOs and perhaps a bit overwhelming. Recently, Forrester shared its 2021 predictions report, which provided new insights into the changes CMOs can expect in the marketing landscape in 2021. Here is an overview of how 2021 will impact chief marketing officers.

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In today’s marketing landscape, there are dozens of unique strategies that your team may consider implementing. Whether you try account-based marketing or go fully Inbound, these strategies have their benefits and initial challenges to overcome. Agile marketing is a marketing strategy that focuses on a data-driven approach—analyzing real-time data and responding quickly. Let’s further define agile marketing and its significance as a powerful marketing strategy.

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For b2b companies, finding new business, in particular, has become more challenging these days. During this time of quarantine, b2b marketers are encouraged to take a new approach to old strategies—focusing less on generating new leads and, instead, nurturing existing customers. In this post, we’re exploring how b2b marketing companies can rethink their strategy amid COVID-19.

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With April coming to an end, we’re finding ourselves entering a new month of rethinking our marketing and sales strategies during COVID-19. In the midst of remote working and social distancing, there have been notable effects on marketing and sales metrics throughout April. Marketing influencers like HubSpot have provided weekly updates on the state of the industry, with data related to email marketing, website traffic, and lead conversions.

Here is a roundup of the most notable effects COVID-19 has had on marketing and sales metrics.