When building the best b2b marketing strategy for your business, social media may not be an idea that readily comes to mind. It’s a common myth that social media isn’t relevant to b2b marketers. With many of your prospects regularly sharing content through social media, there are plenty of opportunities for marketers to attract prospects with their own content.Read More
In b2b marketing, a landing page is an excellent way to give visitors an opportunity to connect with your content by signing up for an email campaign, or offering ebooks and webinars. However, if a landing page tries to pry too much information from a visitor, it may turn them away from your content offering.Read More
According to a study conducted by Cisco in 2016, global business executives believe IoT, or the Internet of Things, will positively impact their companies in multiple ways, such as operations efficiency, customer service improvement, and enhanced collaboration among others.Read More
You may have a steady flow of traffic to your website, but there is always an opportunity to increase traffic even more. So how do you attract new visitors to your site? The key to increasing your website traffic is to work off what you already have. Here are a few tips to help you expand your current website traffic, and welcome new visitors.Read More
When reviewing your sales funnel, it’s easy to get lost in the midst of complex data analysis and not know where to start. Your sales funnel isn’t just about your company’s sales; it’s relevant to your marketing team's strategies as well. If your company is struggling with generatinging b2b leads or revieiwing its sales funnel, here are some helpful steps to take to get you in the right direction.Read More
In the past year, the usage of artificial intelligence in B2B marketing has consistently grown, and is expected to increase even further in 2018. Nearly 2/3 of B2B marketers are looking to adopt AI for their marketing strategies, including optimization and social advertising.
With an AI renaissance on the horizon, here’s what you should know about the future of artificial intelligence in B2B.Read More
Interactive content continues to give marketers the ability to provide user interaction in real-time. Interactive content is about to change everything we know about digital marketing. When offering reading and video, it’s difficult for marketers to know if prospects are actually staying focused on the delivered content.
Interactive content encourages action and resonates with a person’s natural tendency to enjoy learning through hands-on experience.Read More
Despite the growing adoption rate, some companies are finding that their marketing automation isn’t driving ROI as had been originally anticipated. Forbes has reported that an estimated 53% of companies are already using marketing automation, while an additional 37% are planning to integrate it.
Here are some reasons why your company’s marketing automation may be giving an inconsistent ROI.Read More
According to a recent joint study conducted by the Content Marketing Institute and SmartBrief, content has more power in the B2B purchasing processes than ever. Over 1,200 executives and business professionals were interviewed and asked about the type of content that compels them to seal the deal. Creating remarkable content that contains these following 4 qualities will ensure that your B2B organization is set for success.Read More