"May I Assist You?" How Chatbots are Growing in B2B Marketing

By Philip BerardoOct 29, 2018

When visiting a marketing website, you may notice a small pop-up message from a smiling robot, in the corner of the page. No, this isn’t a sign that robots are taking over the Internet; but it is a sign of a growing trend in the b2b marketing scene. Chatbots encourage website visitors to interact with artificial intelligence and receive helpful, automated assistance.

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Tales from Inbound 2018: Key Takeaways from the Event

By Philip BerardoSep 10, 2018

This year’s HubSpot-hosted Inbound event has come to a close; and there’s plenty of new strategies and concepts we’ve learned from the event. From hacking inbound sales and lead generation, to a new inbound marketing model from HubSpot, these are the takeaways from Inbound 2018 that will shape the future of marketing and sales.

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4 B2B Email Marketing Strategies to Nurture Your Leads

By Philip BerardoAug 30, 2018

For b2b marketing, generating leads is only half the challenge when attracting attention to your business and brand. Without proper lead nurturing strategies, your leads won’t see the same value from your brand overtime. Worst of all, they may feel neglected!

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Upcoming Marketing Trends to Watch for 2019

By Philip BerardoJul 05, 2018

From topic clusters to personalization, 2018 has given marketers plenty of options to expand their audience. Now that we’ve reached the halfway point of the year, it’s time to think about what lies ahead for the future of marketing. Here are some upcoming marketing trends you’ll want to keep an eye on going into 2019.

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An Essential Guide to B2B Digital Marketing for Small Businesses

By Philip BerardoJun 13, 2018

Entering the world of b2b digital marketing can be intimidating for small businesses. With a strong emphasis on digital content and brand development, staying ahead of the competition is no simple task. To help lead small businesses through the digital landscape, here’s your guide to the basics of b2b digital marketing.

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4 Ways to Nurture Your Leads and Boost Conversions

By Stephanie AlexandreJun 07, 2018

There’s a common misconception that bringing in as many leads as possible is the key to boosting conversions. While lead generation is essential, the reality is that nearly 80% of marketing leads never convert, because they aren't properly nurtured. Lead nurturing tactics are essential for building connections with your prospects and guiding them along the buyer’s journey. Despite its importance, the majority of companies haven’t established a strategy for nurturing their leads.

Here are four key ways to maximize your conversion rates through lead nurturing tactics.

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The Warning Signs of a Weak B2B Digital Marketing Strategy

By Philip BerardoMay 24, 2018

Competition is expected in b2b digital marketing, and the strategies your business uses should give you an advantage over your competitors. If your digital marketing strategies aren’t getting you the results you need - such as increased traffic from content development - there’s no sense in sticking to it. Here are several warning signs of a weak strategy in your b2b digital marketing.

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3 Ways to Improve Your B2B Content with Topic Clusters

By Philip BerardoMay 10, 2018

With the introduction of topic clusters, and changes to search engine algorithms, this year has brought new opportunities for b2b marketers to improve their web traffic. Relying on individual keywords is no longer an option; you’ll need to embrace new strategies with the use of topic clusters. It may seem like a hassle to rethink your old strategies, but the results will be worth the effort. Here are three ways your b2b business can benefit from using topic clusters for its content marketing.

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B2B Digital Marketing Trends to Pay Attention To

By Philip BerardoApr 04, 2018

Last year, b2b marketers were given a glimpse of the future with artificial intelligence improvements, video marketing, and block chain technology. As technology changes, digital marketing tactics must follow. The age of b2b digital marketing is on a steady incline for 2018, and marketers may need to change up their strategies to keep up with the latest tech trends. That’s why we’re giving you a look at the year ahead in b2b digital marketing. 

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Develop Your B2B Content Marketing Strategy

By Philip BerardoMar 30, 2018

Developing ideas for your content marketing strategy can be a difficult task, it is important to set goals, and consider how your content will benefit your audience. Use yourself as an example, is your goal to generate more leads? Maybe, you’d like to be positioned as a thought leader. Still need some help getting started? We’ve taken the time to share these three steps you can take to build shape your content marketing efforts.

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