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A brand’s identity is defined through a number of factors, such as its messaging or a powerful mission statement. It may not seem like a big deal on a surface level, but color can also play a vital role in determining how someone will react to a company’s branding. There’s something almost unnerving about altering the color of a brand’s logo beyond recognition. Just imagine the uproar if Coca Cola decided to rebrand their cans in bright green instead of the classic red!
Here are a few ways that color impacts branding and how your company can help define a meaningful part of its brand identity.