Why You Need Brand Ambassadors and How to Find Them

By Linden KleinMar 29, 2016

I have a friend who drives a Cherry Red Ford Mustang with the top down. He parks at the 7-11 and drinks a bottle of Pepsi, reclining against the back of his car. I don’t drink soda, but seeing his magic 1950’s Americana scene makes me want to buy a Pepsi. 

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Branding, Hinduism, and Edward Scissorhands

By Linden KleinMar 18, 2016

 

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Brand vs. Visual Identity – What’s the Difference?

By Azadeh BrownMar 15, 2016

The term ‘branding’ is lobbed around like a volleyball these days. You’ll hear statements from all corners of the marketing world:

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Leading a Rebranding Initiative

By Azadeh BrownMar 08, 2016

Picture this: It’s your first week at a new company, and you’re ready to meet with your agency to develop some new marketing initiatives. As you dig into your organization’s branding materials, you gasp in horror. What decade is this logo from? Who approved this color usage? Is there even a web-friendly version of the corporate font available?

 For some marketers, leading a branding—or rebranding—initiative is the holy grail. 

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Why Employees Matter: 3 Steps to Make Your Brand Honest

By Linden KleinMar 04, 2016

Remember your parents at the dinner table, throwing back Grey Goose, saying you can’t go to a party or that it’s bad to drink alcohol? Or cursing and saying that you can’t curse? Or being loud and then telling you to be quiet? That’s why hypocrite is the first “big” word many kids learn how to use.

People are keen to BS. When you can’t embody your message, it falls short. Your brand is a set of promises you make to your customers—a claim of distinction. If your employees can’t back those claims up in their daily lives, then your brand will never move from Read More

Using Analytics: Be Subtle and Intuitive

By Linden KleinMar 01, 2016

 

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6 Ways to Improve Your Content Marketing Strategy in 2016

By Lindsay CarterJan 20, 2016

Before you dive into business as usual in 2016, take the time to map out a content marketing strategy that identifies new insights and inspirations that improve upon last year’s results.

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How to Select a Digital Branding Agency

By Samantha FellerDec 29, 2015

 

Even the most skilled marketers cannot do it all. Graphic design, website development, branding strategy, marketing campaigns, advertisements and more shouldn’t fall on the shoulders of one person. The solution is to hire a digital branding agency that is reliable and the right fit for your company.

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Simplify Your B2B Technology Branding With These 3 Tips

By Samantha FellerDec 17, 2015

For many people technology is another language, complex and only understood by those in the industry. So when it comes to branding, the message can get lost in translation or worse feel alienating. The best practice for the technology industry today, in branding is keep it simple!

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4 Tips for a B2B Rebrand

By Samantha FellerDec 04, 2015

 

The only constant that exists is change. As time passes your B2B brand may become outdated, your company message might change, or a merger may occur. Whatever the reason, there may come a point in time where you will need to rebrand your company name, logo and tagline.

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