How to Select a Digital Branding Agency

By Samantha FellerDec 29, 2015

 

Even the most skilled marketers cannot do it all. Graphic design, website development, branding strategy, marketing campaigns, advertisements and more shouldn’t fall on the shoulders of one person. The solution is to hire a digital branding agency that is reliable and the right fit for your company.

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4 Tips for a B2B Rebrand

By Samantha FellerDec 04, 2015

 

The only constant that exists is change. As time passes your B2B brand may become outdated, your company message might change, or a merger may occur. Whatever the reason, there may come a point in time where you will need to rebrand your company name, logo and tagline.

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The Real Value of Taking Branding Risks in Digital Marketing Programs

By Azadeh BrownMay 19, 2015

We work with a number of clients spanning a variety of roles, from Marketing Coordinator to Master of the Marketing Universe. Each client has a different need; a different audience to reach; a different result to incite. One consistent goal we see in creative briefs is the desire to hit a “home run” with marketing programs—whether it's to “push the brand” to generate more buzz in the industry, or to create a story that “goes viral.”

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Are You Following These 6 Keys to Developing Your Brand Essence?

By PJ MolskiApr 29, 2015

Imagine your brand as a movie, and your audience as a film critic who wrote single-word reviews. What would you want them to say about you? What would be that one big word in quotes on your matinee poster, summing up how your movie made them feel?

That’s your brand essence. It’s the promise you make to your audience, the idea that your brand provides a specific unique experience. It’s something your consumer relates to, understands, and desires on a fundamental level.

Harley-Davidson is rebellious.
Corona is relaxed.
Home Depot is capable.
What are you?

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5 Ways Your Branding Strategy is Missing the Mark

By PJ MolskiApr 21, 2015

Branding might be your business, but are you guilty of these rookie mistakes? Find out if you’re committing one of these five branding sins.

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