image credit: goodluz/shutterstock.com

At its core, marketing is about connecting with people, and in today’s digital era, human connection is still a vital conversion ingredient. 

image credit: Rawpixel.com/shutterstock.com

Has your marketing team ever heard the phrase “brand essence”? It may be a common phrase, but it’s not always clear how a brand establishes an “essence.” What does essence mean? Essentially, brand essence encompasses your brand’s defining traits that allow it to resonate with your audience and stand out among your competitors. For a strong essence, your brand needs to be unique, visceral, relevant, authentic, durable, and have a clear focus. In this post, we will further define what it means to have a brand essence in your marketing company.

image credit: Rawpixel.com/shutterstock.com

The value of a brand can be found in many of its components such as its messaging, tone of voice, and how it helps its audience. When it comes to developing brand identity in today’s online space, there is a lot for digital marketers to consider. The most notable online brands are unique, value-driven masters of their craft—and the secret to their success often lies within their positioning.

Brand positioning can be defined as the metaphorical place your company aims to own in the mind of your target customer. In this post, we will be sharing a guide to brand positioning for digital marketers.

image credit: fizkes/shutterstock.com

One of the top challenges B2B marketers face is developing a strong brand strategy to make their brand stand out among competitors. After all, a brand with a clearly-defined purpose and value can help you stand out among others in your industry. Recently, we explored some of the top questions companies should be asking about their brand. In this simple guide, you will learn how to effectively grow your B2B brand.

image credit: Rawpixel.com/shutterstock.com

We’re nearing the end of the summer months, and it’s around the time most marketing companies are beginning to plan ahead for next year’s goals. Your company may even have its own objectives and strategies on the drawing boards already. However, alongside your marketing efforts—such as generating more leads or developing a new content calendar—there is one key aspect of your company that must shine through: your brand! In this branding guide, we’ll give you five questions that you should be asking yourself about your company’s current brand.

image credit: weedezign/shutterstock.com

Brand equity is a critical component in developing a quality branding strategy. If you’ve followed our previous posts around brand equity, we’ve drawn a few comparisons to the value of a brand as well. However, while brand equity is certainly related to value, the two aren’t quite the same. Both play a critical role in shaping your audience’s perception of your brand, how it stands out among competitors, and its longevity in your target market. In this post, we’ll share the key differences between brand equality and brand value that marketers should know.

image credit: REDPIXEL.PL/shutterstock.com

A website’s design can say a lot about a company as a whole—regarding their tone, values, and how much you can trust them. If a prospect is researching for the right solution to fit their needs, they may just end up finding their way to your marketing website. When they get there, it can be disappointing to see confusing navigation, inconsistent colors and fonts, and a lack of valuable offers. As a follow-up to a previous blog post we published last year, here’s how your marketing website acts as a reflection of your company’s branding.

image credit: Tashatuvango/shutterstock.com

With the second half of the year now underway, it’s time to assess the current state of your marketing company’s brand—including its reputation, audience, and success in the industry. Amidst the many challenges—and hopefully plenty of victories as well—it’s important to take some time to reflect on your branding strategy. Here is an essential branding checklist for your B2B marketing company to follow for the rest of the year. 

image source: Rawpixel.com/shutterstock.com

Branding has changed a lot with the growth of digital over the past decade or so—and many marketers would say it’s been for the better! Your digital marketing company has several options when it comes to expanding its reach and growing an audience for its brand online. Whether it’s from direct interactions with customers on social media or simply optimizing your website and content, it’s critical to have brand awareness. Here are tips your digital marketing company can follow to build brand awareness online.

image credit: one photo/shutterstock.com

When it comes to your marketing company’s brand, its value and reception plays a vital role in how new and existing customers view your brand. This is known as brand equity. Ultimately, your brand equity relates to your brand’s value in relation to how recognizable it is and the response it generates. A brand without equity is like a sandwich with no toppings—a skeleton of something that could be so much stronger and more unique (not to mention tastier!)

Overall, there are three key metrics to brand equity that your marketing company will want to measure. In this post, we’ll be defining those metrics and the impact they can have on your branding.