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Content is everywhere. Exposure to content is unavoidable, which is why it is necessary that your company has a strong content marketing strategy.  A successful content marketing strategy can increase conversions, improve brand awareness, boost revenues, and establish your company as an industry leader. Attracting new clients and educating the audience will result in this successful and powerful strategy. 

When it comes to forming a strategy that is right for your brand, it can be difficult and take some tries to get it right. Here is a guide to make the process of creating a content strategy easier! Keep reading to learn more!

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B2B content marketing can be a struggle, which is why it is important to explore and utilize all possible marketing materials in order to see the best results. Keep reading to learn which marketing materials you might be forgetting about! 

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Experimenting and testing out different ideas is a great way to discover ways to improve your content. It will show you new techniques you can use, as well as tell you what you should not do.

Experimenting with your content strategy could allow you to discover new methods that could improve sales and revenue and your business as a whole! 

But what type of experiments should you make? Keep reading to find out 5 key experiments that we recommend! 

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93% of online experiences start with search engines like Google or Bing. The person knows what they want to search for, but does not initially have a specific website in mind. This is where the search engine steps in to help give them some guidance to find the right website. 

This is why it is so important that your website appears in search results. Otherwise, your website will never be found by users. One of the best ways is by having a quality company blog. 

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Inbound marketing leads your customer through the buyer journey by using relevant, credible, and valuable content. It can be difficult to get your inbound marketing assets to stand out, due to the crowded marketplace and an audience who receives boatloads of content. 

Keep reading to learn more about optimizing your content and making your B2B marketing assets more engaging and memorable so they stand out from the competitors.  

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B2B content creators can use the same techniques as other content creators to transform boring and static content into more exciting content with engaging videos, web pages, social media posts, and more. Keep reading to learn some tips on how to make your B2B content more engaging!

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In marketing, it is expected to be able to prove that content is successful and performing well. However, it is not as easy as it might seem — to be able to determine what efforts are worth the time and money spent and what are not.  

There is such a wide variety of metrics available to marketers and you must be able to figure out which ones matter most for your business and content, but how? 

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What every stakeholder wants to know is: Did the funds from the marketing budget actually lead to more revenue? 

Not only should we have the answer, but we need to back it up with data by capturing the right metrics.

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Engagement is something that every business wants to increase. Marketers use quantitative strategies and analyze data to figure out what tactics are successful for their company and what has a minimal impact. There are many techniques that increase engagement, which makes it more difficult to determine what exactly leads to this. 

This blog will explain how to engage users to differentiate your business from the rest and how interactive content is beneficial in this area as well.

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Interactive content experiences provide users with ways to explore information in a more engaging and exciting way. It creates a dynamic experience between the content and the user. Compared to static content, interactive content provides higher retention of your message and branding. We should use interactive content because it drives meaningful engagement, differentiates your content from the competition, and offers the ability to track metrics and measure KPIs.