How To Create The Perfect Buyer Persona For Content Marketing

By Lindsay CarterFeb 05, 2016

“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.” –Seth Godin

In this new content marketing age, companies need to consider many factors when creating their buyer persona. In fact, the only way to learn more about your Buyer Persona is to identify comprehensive information from the get go before they go through the Buyer’s Journey. From there you can strategically target the ideal audience with a plethora of data that supports your approach and gain the right results.

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6 Ways to Improve Your Content Marketing Strategy in 2016

By Lindsay CarterJan 20, 2016

Before you dive into business as usual in 2016, take the time to map out a content marketing strategy that identifies new insights and inspirations that improve upon last year’s results.

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Ad Blocking Brings Content Marketing Front & Center

By Samantha FellerDec 07, 2015

Digital advertising has a fatal flaw—ad blocking, it’s costing the industry millions and it’s hurting your bank account too. If your online ads are not generating the ROI you expected, it is very likely that they are not being seen by your target audience or robots are filling out your forms. One of the solutions for this issue is content marketing.

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Developing Content For Each Stage Of The Buyer’s Journey

By Samantha FellerNov 18, 2015

Ever hear the phrase, “put yourself in my shoes”? That is exactly what every great marketer is able to achieve with buyer personas. They put themselves in the shoes of their prospects’ in order to create content that speaks to each stage of the buyer’s journey.

As an inbound marketing HubSpot agency, we know the buyer’s journey consists of three stages: awareness, consideration and decision. Here are content offerings for each stage of the buyer’s journey for your buyer personas.

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3 Ways to Jump Start Your Content Marketing Strategy

By Samantha FellerOct 30, 2015

Content marketing is like the latest smart phone; if you aren’t using it you are missing out big time. Not only are you left out of the conversation at the water cooler, but you are missing real benefits that could change your daily life, or in this case – your business.

If you haven’t already jumped on the bandwagon, here are three ways to start planning your content marketing strategy:

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