“Content is king.” This is the would-be mantra of successful marketers everywhere. By now, we know that creating content, especially on a consistent basis via a blog, is the key to inbound marketing and SEO growth. So, how do you measure the effectiveness of the content you have created?
Below are three common reasons that drive B2B organizations to create a content strategy:
“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.” –Seth Godin
In this new content marketing age, companies need to consider many factors when creating their buyer persona. In fact, the only way to learn more about your Buyer Persona is to identify comprehensive information from the get go before they go through the Buyer’s Journey. From there you can strategically target the ideal audience with a plethora of data that supports your approach and gain the right results.Read More
Before you dive into business as usual in the new year, take the time to map out a content marketing strategy that identifies new insights and inspirations that improve upon last year’s results.Read More
Digital advertising has a fatal flaw—ad blocking, it’s costing the industry millions and it’s hurting your bank account too. If your online ads are not generating the ROI you expected, it is very likely that they are not being seen by your target audience or robots are filling out your forms. One of the solutions for this issue is content marketing.Read More
Ever hear the phrase, “put yourself in my shoes”? That is exactly what every great marketer is able to achieve with buyer personas. They put themselves in the shoes of their prospects’ in order to create content that speaks to each stage of the buyer’s journey.
As an inbound marketing HubSpot agency, we know the buyer’s journey consists of three stages: awareness, consideration and decision. Here are content offerings for each stage of the buyer’s journey for your buyer personas.
Content marketing is like the latest smart phone; if you aren’t using it you are missing out big time. Not only are you left out of the conversation at the water cooler, but you are missing real benefits that could change your daily life, or in this case – your business. If you haven’t already jumped on the bandwagon, here are three ways to start planning your content marketing strategy:Read More