Why Topics Clusters are Essential for Content Marketing

By Philip BerardoAug 09, 2018

Since the major update to search engine algorithms last year, marketers have had to make significant changes to their SEO strategies. Topic clusters and pillar pages are a marketer’s new best friend when keeping content linked and up-to-date with SEO.

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3 Key Strategies to Develop Your Topic Clusters

By Stephanie AlexandreMay 31, 2018

As the age of individual keyword ranking comes to an end, it’s time for digital marketers to make the transition to topics. Topic clusters were created as a response to Google’s algorithm changes, which now understand the context behind a search. Searches are more conversational as a result, since users are typing in longer phrases, as opposed to single keywords.

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