--- title: thinkdm2 Blog | Topic Clusters description: Topic Clusters | Thinkdm2's blog features a variety of topics ranging from content and digital marketing, lead generation, SaaS services, b2b branding, marketing technology, and more. --- [![thinkdm2](https://blog.thinkdm2.com/hubfs/Thinkdm2_Sept2016-Images/thinkdm2-logo2x.png "thinkdm2-logo2x")](https://thinkdm2.com/) - [Work](https://thinkdm2.com/work/) - Services - [Brand Development](https://thinkdm2.com/services/brand-development/) - [Digital Marketing](https://thinkdm2.com/services/digital-marketing/) - [Web Development](https://thinkdm2.com/services/web-development/) - [Design Services](https://thinkdm2.com/services/design-services/) - Industries - [Technology](https://thinkdm2.com/industries/technology//) - [Professional Services](https://thinkdm2.com/industries/professional-services/) - [About](https://thinkdm2.com/about/) - [Blog](https://blog.thinkdm2.com) - [Contact](https://thinkdm2.com/contact/) [![SEO ranking](https://blog.thinkdm2.com/hubfs/SEO%20ranking.jpg)](https://blog.thinkdm2.com/keyword-ranking-is-over-rethinking-your-seo-strategy) [Search Engine Optimization](https://blog.thinkdm2.com/topic/search-engine-optimization), [Topic Clusters](https://blog.thinkdm2.com/topic/topic-clusters) ## [Keyword Ranking is Over: Rethinking Your SEO Strategy](https://blog.thinkdm2.com/keyword-ranking-is-over-rethinking-your-seo-strategy) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: garagestock/shutterstock.com It’s long been stated in the past few years that keyword ranking has become a fleeting strategy for SEO criteria. While it hasn’t disappeared entirely, it’s clear that you can’t just throw keywords into your content and expect Google to be satisfied. There is more to ranking in search engines than optimizing keywords; and with today’s search engine algorithms, you’ll need to seriously rethink your SEO strategy. [Read More](https://blog.thinkdm2.com/keyword-ranking-is-over-rethinking-your-seo-strategy) [![Untitled design (11)](https://blog.thinkdm2.com/hubfs/Blog_Images/Untitled%20design%20(11).jpg)](https://blog.thinkdm2.com/why-topic-clusters-are-essential-for-content-marketing) [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing), [Search Engine Optimization](https://blog.thinkdm2.com/topic/search-engine-optimization), [Topic Clusters](https://blog.thinkdm2.com/topic/topic-clusters) ## [Why Topic Clusters are Essential for Content Marketing](https://blog.thinkdm2.com/why-topic-clusters-are-essential-for-content-marketing) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: Rawpixel.com/shutterstock.com Since the major update to **[search engine algorithms](https://blog.thinkdm2.com/get-the-most-out-of-hubspots-content-strategy-tool)** last year, marketers have had to make significant changes to their SEO strategies. Topic clusters and pillar pages are a marketer’s new best friend when keeping content linked and up-to-date with SEO. While keywords aren’t completely gone, their relevancy in the modern content marketing landscape is dwindling. Here’s why **[topic clusters and pillar pages ](https://www.business2community.com/content-marketing/pillar-pages-topic-clusters-two-content-marketing-strategy-must-haves-02091291)**have become essential for content marketing. [Read More](https://blog.thinkdm2.com/why-topic-clusters-are-essential-for-content-marketing) [![shutterstock_403431034](https://blog.thinkdm2.com/hubfs/Blog_Images/shutterstock_403431034.jpg)](https://blog.thinkdm2.com/3-key-strategies-to-develop-your-topic-clusters) [Inbound Marketing](https://blog.thinkdm2.com/topic/inbound-marketing), [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing), [Topic Clusters](https://blog.thinkdm2.com/topic/topic-clusters) ## [3 Key Strategies to Develop Your Topic Clusters](https://blog.thinkdm2.com/3-key-strategies-to-develop-your-topic-clusters) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: Ivelin Radkov/shutterstock.com As the age of individual keyword ranking comes to an end, it’s time for digital marketers to make the transition to topics. [**Topic clusters**](https://www.business2community.com/content-marketing/3-must-have-strategies-when-building-out-a-topic-cluster-02061283)were created as a response to Google’s algorithm changes, which now understand the context behind a search. Searches are more conversational as a result, since users are typing in longer phrases, as opposed to single keywords. Topic clusters require a few critical elements, such as a pillar page, cluster content, and connected links. To get started with developing your topic clusters, here are three key strategies you can follow. [Read More](https://blog.thinkdm2.com/3-key-strategies-to-develop-your-topic-clusters) [![imageedit_9_2371362656](https://blog.thinkdm2.com/hubfs/imageedit_9_2371362656.jpg)](https://blog.thinkdm2.com/3-ways-to-improve-your-b2b-content-with-topic-clusters) [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing), [Topic Clusters](https://blog.thinkdm2.com/topic/topic-clusters) ## [3 Ways to Improve Your B2B Content with Topic Clusters](https://blog.thinkdm2.com/3-ways-to-improve-your-b2b-content-with-topic-clusters) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: Panchenko Vladimir/shutterstock.com With the introduction of topic clusters, and changes to search engine algorithms, this year has brought new opportunities for b2b marketers to improve their web traffic. Relying on individual keywords is no longer an option; you’ll need to **[embrace new strategies](https://blog.hubspot.com/marketing/content-marketing-strategy)** with the use of topic clusters. It may seem like a hassle to rethink your old strategies, but the results will be worth the effort. Here are three ways your b2b business can benefit from using topic clusters for its content marketing. [Read More](https://blog.thinkdm2.com/3-ways-to-improve-your-b2b-content-with-topic-clusters) #### Never Miss an Insight! ### Subscribe to weekly blog updates, featuring topics such as branding, digital marketing, and web design strategies.  ### RECENT POSTS ### CATEGORIES - [B2B Marketing (83)](https://blog.thinkdm2.com/topic/b2b-marketing) - [Digital Marketing (51)](https://blog.thinkdm2.com/topic/digital-marketing) - [Branding (50)](https://blog.thinkdm2.com/topic/branding) - [Content Marketing (49)](https://blog.thinkdm2.com/topic/content-marketing) - [Website Design (35)](https://blog.thinkdm2.com/topic/website-design) #### Technology Insights Read the latest goings-on in digital, technology, and content marketing. [Visit Our Blog](https://blog.thinkdm2.com/) #### NEWSLETTER SIGNUP Enter your email address to subscribe to our monthly newsletter, Technology Insights. 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